How popular isCrayola?
In September 2026, people searched for Crayola by name about 201,000 times worldwide, about the same as the previous year. These searches made up 29.8% of all global marker brand searches, placing Crayola first out of five brands. When we asked both ChatGPT and Google AI Overviews about marker brands, Crayola appeared in four of the five answers and was the fourth most recommended of the five.
Crayola is the most searched of 5 competitors and the fourth most recommended in AI answers.
CrayolaShare of searches 29.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
OhuhuShare of searches 24.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SharpieShare of searches 24.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
PoscaShare of searches 16.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
CopicShare of searches 4.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top marker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crayola was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Crayola is the fourth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ohuhu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crayola4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Copic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sharpie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Posca1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marker brands
5 answers
Asked ChatGPT
“Which marker brand should I buy?”
Asked ChatGPT
“What are the best marker brands?”
Asked ChatGPT
“What's the best marker brand for art projects?”
Searched Google, AI Overview
“art markers”
Searched Google, AI Overview
“coloured markers”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which marker brands compete with Crayola?
Share of searches by month for Crayola, Ohuhu, Sharpie, Posca, Copic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crayola | Ohuhu | Sharpie | Posca | Copic |
|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 19.1% | 23.4% | 23.4% | 5.7% |
| Nov 2025 | 24.9% | 24.9% | 20.4% | 24.9% | 5% |
| Dec 2025 | 23.6% | 23.6% | 19.3% | 28.8% | 4.7% |
| Jan 2026 | 24.6% | 24.6% | 24.6% | 20.1% | 6% |
| Feb 2026 | 27.4% | 22.4% | 22.4% | 22.4% | 5.5% |
| Mar 2026 | 28.5% | 19.1% | 28.5% | 19.1% | 4.7% |
| Apr 2026 | 30% | 20.2% | 24.7% | 20.2% | 4.9% |
| May 2026 | 30% | 20.2% | 24.7% | 20.2% | 4.9% |
| Jun 2026 | 32.7% | 22% | 22% | 17.9% | 5.4% |
| Jul 2026 | 31.2% | 25.6% | 21% | 17.1% | 5.1% |
| Aug 2026 | 35.7% | 19.6% | 23.9% | 16% | 4.8% |
| Sep 2026 | 29.8% | 24.5% | 24.5% | 16.3% | 4.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.8% | 201K | -18.3% | -5.9 points | |
| 2, moved from 3rd to 2nd | 24.5% | 165K | +22.2% | +4.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 24.5% | 165K | 0% | +0.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 16.3% | 110K | 0% | +0.4 points | |
| 5, held 5th | 4.9% | 33.1K | 0% | +0.1 points |
1.
Crayola29.8%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -5.9 points.
2.
Ohuhu24.5%
Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +4.9 points.
3.
Sharpie24.5%
Moved from 2nd to 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
Posca16.3%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Copic4.9%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Crayola and its closest rivals
Every comparison with Crayola
29 comparisons
- Crayola vs Cricut
- Crayola vs Faber-Castell
- Crayola vs Fiskars
- Crayola vs Ohuhu
- Crayola vs Sharpie
- Crayola vs Little Tikes
- Caran d’Ache vs Crayola
- Crayola vs Posca
- Crayola vs Ticonderoga
- Crayola vs Prismacolor
- Crayola vs Staedtler
- Crayola vs FolkArt
- Crayola vs Pentel
- Crayola vs Winsor & Newton
- Crayola vs Sakura
- Crayola vs Hape
- Crayola vs Spellbinders
- Copic vs Crayola
- Crayola vs MEEDEN
- Crayola vs KidKraft
- Crayola vs Derwent
- Crayola vs Liquitex
- Crayola vs Sizzix
- Crayola vs Daniel Smith
- Crayola vs Silhouette
- American Crafts vs Crayola
- Crayola vs Mabef
- Blick Studio vs Crayola
- Crayola vs Jack Richeson
How has branded search demand for Crayola changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Crayola worldwide held steady at 201K.
- Across the 12 months ending September 2026, Crayola’s share of searches among marker brands worldwide increased from 28.5% to 29.8%.
- Across the 12 months ending September 2026, Crayola’s share of searches among marker brands worldwide peaked at 35.7% in August 2026 and was lowest at 23.6% in December 2025.
How did search popularity change for marker brands worldwide in September 2026?
5 changes
In September 2026, Ohuhu overtook Sharpie to rank 2nd among marker brands worldwide, with 24.5% of the searches.
In September 2026, Sharpie gained share of searches among marker brands worldwide, from 23.9% to 24.5%.
In September 2026, Crayola lost share of searches among marker brands worldwide, from 35.7% to 29.8%.
Estimated monthly branded searches for Posca worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.
Estimated monthly branded searches for Copic worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are Crayola’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Crayola’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- crayola
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Where does Crayola compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Craft supplies | 3rd of 10 | 11.8% | Show ranking |
| Art supply brands | 2nd of 15 | 15.1% | Show ranking |
| Pencils brands | 2nd of 7 | 26% | Show ranking |
| Watercolor pencils brands | 2nd of 6 | 27.3% | Show ranking |
| Marker brands | 1st of 5 | 29.8% | Shown above |
| Colored pencils brands | 2nd of 4 | 34.2% | Show ranking |
| Art easel brands | 1st of 8 | 44.6% | Show ranking |
Is Crayola your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.