Crayola vs Daniel Smith:Which is more popular?
In September 2026, Crayola had more branded searches than Daniel Smith among art supply brands worldwide. Crayola had about 201,000 branded searches, while Daniel Smith had 12,100. Crayola made up 15.1% of all art supply brand searches we track, and Daniel Smith accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about art supply brands, Crayola and Daniel Smith each appeared in two of the five answers. Daniel Smith was mentioned before Crayola in every answer that named either.
Who do people search for more?
Crayola, about 17 searches for every 1 for Daniel Smith
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Daniel Smith, named ahead of Crayola in 2 of 2 answers
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Top art supply brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crayola and Daniel Smith were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Daniel Smith was listed before Crayola in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Faber-Castell1st
Prismacolor2nd
Winsor & Newton3rd
Caran d’Ache4th
Liquitex5th- Daniel Smith6th
Staedtler7th
Copic8th
Sakura9th- +1 more
- Crayola11th
- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prismacolor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Caran d’Ache3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Winsor & Newton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liquitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crayola2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ohuhu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Staedtler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sakura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Daniel Smith2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about art supply brands
5 answers
Asked ChatGPT
“Which art supply brand should I buy?”
Asked ChatGPT
“What are the best art supply brands?”
Asked ChatGPT
“What's the best art supply brand for everyday drawing?”
Searched Google, AI Overview
“art supply brands”
Searched Google, AI Overview
“best art supplies”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Crayola or Daniel Smith more popular in search?
This chart shows how often people search Google for Crayola and Daniel Smith by name. Each line represents a brand's share of searches for all 15 art supply brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Crayola, Daniel Smith. The figures are in the table below the chart.
View monthly share of searches table
| Month | Faber-Castell | Crayola | Ohuhu | Caran d’Ache | Posca | Prismacolor | Staedtler | Pentel | Winsor & Newton | Sakura | Copic | Derwent | Liquitex | Daniel Smith | Arteza |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 14.6% | 9.8% | 8% | 12% | 5.4% | 6.6% | 3.6% | 3.6% | 2.4% | 2.9% | 2% | 1.3% | 0.88% | <0.01% |
| Nov 2025 | 24.9% | 13.6% | 13.6% | 9.1% | 13.6% | 5% | 5% | 3.3% | 3.3% | 2.3% | 2.7% | 1.5% | 1% | 1% | <0.01% |
| Dec 2025 | 23.2% | 12.7% | 12.7% | 10.4% | 15.5% | 4.7% | 4.7% | 3.1% | 3.8% | 3.1% | 2.6% | 1.4% | 1.1% | 0.93% | <0.01% |
| Jan 2026 | 31.3% | 11.5% | 11.5% | 7.7% | 9.4% | 5.2% | 6.3% | 4.2% | 3.4% | 2.9% | 2.8% | 1.5% | 1.3% | 1% | <0.01% |
| Feb 2026 | 29.5% | 13.2% | 10.8% | 7.2% | 10.8% | 5.9% | 5.9% | 4% | 3.2% | 3.2% | 2.6% | 1.4% | 1.2% | 0.97% | <0.01% |
| Mar 2026 | 24.4% | 16.3% | 11% | 7.3% | 11% | 4.9% | 6% | 4.9% | 4% | 3.2% | 2.7% | 1.8% | 1.2% | 1.2% | <0.01% |
| Apr 2026 | 25.1% | 16.7% | 11.2% | 7.5% | 11.2% | 5% | 5% | 4.1% | 4.1% | 3.3% | 2.8% | 1.5% | 1.2% | 1% | <0.01% |
| May 2026 | 25% | 16.7% | 11.2% | 7.5% | 11.2% | 5% | 5% | 4.1% | 4.1% | 3.3% | 2.7% | 1.8% | 1.2% | 1% | <0.01% |
| Jun 2026 | 22% | 17.9% | 12.1% | 8.1% | 9.8% | 4.4% | 5.4% | 4.4% | 4.4% | 4.2% | 3% | 1.6% | 1.6% | 1.1% | <0.01% |
| Jul 2026 | 24.5% | 16.4% | 13.5% | 7.4% | 9% | 6% | 4.9% | 4% | 3.3% | 4.6% | 2.7% | 1.5% | 1.2% | 0.99% | <0.01% |
| Aug 2026 | 30.4% | 16.6% | 9.1% | 7.4% | 7.4% | 7.4% | 5% | 3.3% | 3.3% | 4.6% | 2.2% | 1.2% | 1% | 0.82% | <0.01% |
| Sep 2026 | 27.7% | 15.1% | 12.4% | 8.3% | 8.3% | 5.6% | 5.6% | 3.7% | 3.7% | 3.6% | 2.5% | 1.4% | 1.1% | 0.91% | <0.01% |
How has the Crayola and Daniel Smith comparison changed over the last 12 months?
3 findings
- Crayola was ahead of Daniel Smith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crayola’s share of searches among art supply brands worldwide moved from 14.6% to 15.1%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Daniel Smith’s share of searches among art supply brands worldwide moved from 0.88% to 0.91%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for art supply brands worldwide in September 2026?
1 change
In September 2026, Crayola lost share of searches among art supply brands worldwide, from 16.6% to 15.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crayola’s and Daniel Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crayola
1 branded search term
- crayola
Daniel Smith
1 branded search term
- daniel smith watercolor
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