Brandwave

Crayola vs Ticonderoga:Which is more popular?

In September 2026, Crayola had more branded searches than Ticonderoga among pencils brands worldwide. Crayola had about 201,000 branded searches, while Ticonderoga had 82,600. Crayola made up 26% of all pencils brand searches we track, and Ticonderoga accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about pencils brands, Ticonderoga appeared in four of the five answers and Crayola in none.

Among pencils brands worldwide in September 2026

Who do people search for more?

Crayola, about 2 searches for every 1 for Ticonderoga

Crayola 201K searchesTiconderoga 82.6K searches

Who does AI mention more?

Ticonderoga, mentioned in 4 of 5 answers, Crayola in 0

Ticonderoga in 4 of 5Crayola in 0 of 5

Who does AI recommend more?

Ticonderoga, the only one of the two named

Ticonderoga first in 4Crayola never named

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Top pencils brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ticonderoga was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Crayola did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ticonderoga1st
  2. Faber-Castell2nd
  3. Staedtler3rd
  4. Pentel4th
  5. Prismacolor5th
  6. Crayola–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faber-Castell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ticonderoga4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staedtler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pentel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Prismacolor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crayola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pencils brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Crayola or Ticonderoga more popular in search?

This chart shows how often people search Google for Crayola and Ticonderoga by name. Each line represents a brand's share of searches for all seven pencils brands we track, month by month, from English-language searches worldwide.

Crayola and Ticonderoga among pencils brands worldwide, by month

Share of searches by month for Crayola, Ticonderoga. The figures are in the table below the chart.

View monthly share of searches table
MonthFaber-CastellCrayolaTiconderogaPrismacolorStaedtlerPentel
Oct 202547.5%26%9.3%9.6%6.4%1.3%
Nov 202547.4%25.9%10.7%9.5%5.2%1.3%
Dec 202548.7%26.6%8.9%9.8%4.4%1.5%
Jan 202654.8%20.1%8.7%9%6%1.4%
Feb 202651.9%23.3%8.8%10.4%3.8%1.7%
Mar 202644.6%29.8%10.6%9%4%2%
Apr 202644.4%29.7%11.3%8.9%4%1.7%
May 202644.7%29.9%11.4%9%3.3%1.7%
Jun 202640%32.7%13.4%8.1%4.4%1.4%
Jul 202639%26%19.6%9.6%4.3%1.5%
Aug 202643.6%23.8%16.5%10.7%3.9%1.5%
Sep 202647.6%26%10.7%9.6%4.3%1.8%

How has the Crayola and Ticonderoga comparison changed over the last 12 months?

3 findings
  • Crayola was ahead of Ticonderoga in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Crayola’s share of searches among pencils brands worldwide held steady at 26%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Ticonderoga’s share of searches among pencils brands worldwide moved from 9.3% to 10.7%, and its estimated monthly branded searches moved from 71.7K to 82.6K.

How did search popularity change for pencils brands worldwide in September 2026?

2 changes

  1. In September 2026, Crayola gained share of searches among pencils brands worldwide, from 23.8% to 26%.

  2. In September 2026, Ticonderoga lost share of searches among pencils brands worldwide, from 16.5% to 10.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Crayola’s and Ticonderoga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crayola

1 branded search term

  • crayola

Ticonderoga

2 branded search terms

  • ticonderoga
  • ticonderoga pencils

How the Brand Demand Index is measured

Other head-to-heads among pencils brands

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