Crayola vs Staedtler:Which is searched more?
In September 2026, Crayola had more branded searches than Staedtler among pencils brands worldwide. Crayola had about 201,000 branded searches, while Staedtler had 33,100. Crayola made up 26% of all pencils brand searches we track, and Staedtler accounted for 4.3%. These are worldwide searches for English-language branded terms.
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Is Crayola or Staedtler more popular in search?
Compare the pencils brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Crayola, Staedtler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Faber-Castell | Crayola | Ticonderoga | Prismacolor | Staedtler | Pentel |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 26% | 9.3% | 9.6% | 6.4% | 1.3% |
| Nov 2025 | 47.4% | 25.9% | 10.7% | 9.5% | 5.2% | 1.3% |
| Dec 2025 | 48.7% | 26.6% | 8.9% | 9.8% | 4.4% | 1.5% |
| Jan 2026 | 54.8% | 20.1% | 8.7% | 9% | 6% | 1.4% |
| Feb 2026 | 51.9% | 23.3% | 8.8% | 10.4% | 3.8% | 1.7% |
| Mar 2026 | 44.6% | 29.8% | 10.6% | 9% | 4% | 2% |
| Apr 2026 | 44.4% | 29.7% | 11.3% | 8.9% | 4% | 1.7% |
| May 2026 | 44.7% | 29.9% | 11.4% | 9% | 3.3% | 1.7% |
| Jun 2026 | 40% | 32.7% | 13.4% | 8.1% | 4.4% | 1.4% |
| Jul 2026 | 39% | 26% | 19.6% | 9.6% | 4.3% | 1.5% |
| Aug 2026 | 43.6% | 23.8% | 16.5% | 10.7% | 3.9% | 1.5% |
| Sep 2026 | 47.6% | 26% | 10.7% | 9.6% | 4.3% | 1.8% |
How has the Crayola and Staedtler comparison changed over the last 12 months?
3 findings
- Crayola was ahead of Staedtler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crayola’s share of searches among pencils brands worldwide held steady at 26%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Staedtler’s share of searches among pencils brands worldwide moved from 6.4% to 4.3%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for pencils brands worldwide in September 2026?
2 changes
In September 2026, Crayola gained share of searches among pencils brands worldwide, from 23.8% to 26%.
Estimated monthly branded searches for Staedtler worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Crayola’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pencils brands
Faber-Castell vs Crayola: compare search popularity
Faber-Castell vs Ticonderoga: compare search popularity
Faber-Castell vs Prismacolor: compare search popularity- Faber-Castell vs Staedtler: compare search popularity
- Crayola vs Ticonderoga: compare search popularity
- Crayola vs Prismacolor: compare search popularity
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