Faber-Castell vs Ticonderoga:Which is more popular?
In September 2026, Faber-Castell had more branded searches than Ticonderoga among pencils brands worldwide. Faber-Castell had about 368,000 branded searches, while Ticonderoga had 82,600. Faber-Castell made up 47.6% of all pencils brand searches we track, and Ticonderoga accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about pencils brands, Faber-Castell and Ticonderoga each appeared in four of the five answers. Ticonderoga was mentioned before Faber-Castell in three out of five answers.
Who do people search for more?
Faber-Castell, about 4 searches for every 1 for Ticonderoga
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Ticonderoga, named ahead of Faber-Castell in 3 of 5 answers
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Top pencils brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Faber-Castell was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ticonderoga was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ticonderoga was listed before Faber-Castell in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ticonderoga1st
- Faber-Castell2nd
Staedtler3rd
Pentel4th
Prismacolor5th
Crayola–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Faber-Castell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ticonderoga4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Staedtler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pentel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Prismacolor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crayola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pencils brands
5 answers
Asked ChatGPT
“Which pencils brand should I buy?”
Asked ChatGPT
“What are the best pencils brands?”
Asked ChatGPT
“What's the best pencils brand for school writing?”
Searched Google, AI Overview
“best pencils”
Searched Google, AI Overview
“art pencils”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Faber-Castell or Ticonderoga more popular in search?
This chart shows how often people search Google for Faber-Castell and Ticonderoga by name. Each line represents a brand's share of searches for all seven pencils brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Faber-Castell, Ticonderoga. The figures are in the table below the chart.
View monthly share of searches table
| Month | Faber-Castell | Crayola | Ticonderoga | Prismacolor | Staedtler | Pentel |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 26% | 9.3% | 9.6% | 6.4% | 1.3% |
| Nov 2025 | 47.4% | 25.9% | 10.7% | 9.5% | 5.2% | 1.3% |
| Dec 2025 | 48.7% | 26.6% | 8.9% | 9.8% | 4.4% | 1.5% |
| Jan 2026 | 54.8% | 20.1% | 8.7% | 9% | 6% | 1.4% |
| Feb 2026 | 51.9% | 23.3% | 8.8% | 10.4% | 3.8% | 1.7% |
| Mar 2026 | 44.6% | 29.8% | 10.6% | 9% | 4% | 2% |
| Apr 2026 | 44.4% | 29.7% | 11.3% | 8.9% | 4% | 1.7% |
| May 2026 | 44.7% | 29.9% | 11.4% | 9% | 3.3% | 1.7% |
| Jun 2026 | 40% | 32.7% | 13.4% | 8.1% | 4.4% | 1.4% |
| Jul 2026 | 39% | 26% | 19.6% | 9.6% | 4.3% | 1.5% |
| Aug 2026 | 43.6% | 23.8% | 16.5% | 10.7% | 3.9% | 1.5% |
| Sep 2026 | 47.6% | 26% | 10.7% | 9.6% | 4.3% | 1.8% |
How has the Faber-Castell and Ticonderoga comparison changed over the last 12 months?
3 findings
- Faber-Castell was ahead of Ticonderoga in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Faber-Castell’s share of searches among pencils brands worldwide moved from 47.5% to 47.6%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Ticonderoga’s share of searches among pencils brands worldwide moved from 9.3% to 10.7%, and its estimated monthly branded searches moved from 71.7K to 82.6K.
How did search popularity change for pencils brands worldwide in September 2026?
2 changes
In September 2026, Faber-Castell gained share of searches among pencils brands worldwide, from 43.6% to 47.6%.
In September 2026, Ticonderoga lost share of searches among pencils brands worldwide, from 16.5% to 10.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Faber-Castell’s and Ticonderoga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Faber-Castell
1 branded search term
- faber castell
Ticonderoga
2 branded search terms
- ticonderoga
- ticonderoga pencils
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