Crayola vs Faber-Castell:Which is more popular?
In September 2026, Faber-Castell had more branded searches than Crayola among pencils brands worldwide. Faber-Castell had about 368,000 branded searches, while Crayola had 201,000. Faber-Castell made up 47.6% of all pencils brand searches we track, and Crayola accounted for 26%. When we asked ChatGPT and Google AI Overviews about pencils brands, Faber-Castell appeared in four of the five answers and Crayola in none.
Who do people search for more?
Faber-Castell, about 83% more searches than Crayola
Who does AI mention more?
Faber-Castell, mentioned in 4 of 5 answers, Crayola in 0
Who does AI recommend more?
Faber-Castell, the only one of the two named
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Top pencils brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Faber-Castell was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Crayola did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ticonderoga1st- Faber-Castell2nd
Staedtler3rd
Pentel4th
Prismacolor5th
Crayola–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Faber-Castell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ticonderoga4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Staedtler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pentel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Prismacolor1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crayola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pencils brands
5 answers
Asked ChatGPT
“Which pencils brand should I buy?”
Asked ChatGPT
“What are the best pencils brands?”
Asked ChatGPT
“What's the best pencils brand for school writing?”
Searched Google, AI Overview
“best pencils”
Searched Google, AI Overview
“art pencils”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Crayola or Faber-Castell more popular in search?
This chart shows how often people search Google for Crayola and Faber-Castell by name. Each line represents a brand's share of searches for all seven pencils brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Faber-Castell, Crayola. The figures are in the table below the chart.
View monthly share of searches table
| Month | Faber-Castell | Crayola | Ticonderoga | Prismacolor | Staedtler | Pentel |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 26% | 9.3% | 9.6% | 6.4% | 1.3% |
| Nov 2025 | 47.4% | 25.9% | 10.7% | 9.5% | 5.2% | 1.3% |
| Dec 2025 | 48.7% | 26.6% | 8.9% | 9.8% | 4.4% | 1.5% |
| Jan 2026 | 54.8% | 20.1% | 8.7% | 9% | 6% | 1.4% |
| Feb 2026 | 51.9% | 23.3% | 8.8% | 10.4% | 3.8% | 1.7% |
| Mar 2026 | 44.6% | 29.8% | 10.6% | 9% | 4% | 2% |
| Apr 2026 | 44.4% | 29.7% | 11.3% | 8.9% | 4% | 1.7% |
| May 2026 | 44.7% | 29.9% | 11.4% | 9% | 3.3% | 1.7% |
| Jun 2026 | 40% | 32.7% | 13.4% | 8.1% | 4.4% | 1.4% |
| Jul 2026 | 39% | 26% | 19.6% | 9.6% | 4.3% | 1.5% |
| Aug 2026 | 43.6% | 23.8% | 16.5% | 10.7% | 3.9% | 1.5% |
| Sep 2026 | 47.6% | 26% | 10.7% | 9.6% | 4.3% | 1.8% |
How has the Crayola and Faber-Castell comparison changed over the last 12 months?
3 findings
- Faber-Castell was ahead of Crayola in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crayola’s share of searches among pencils brands worldwide held steady at 26%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Faber-Castell’s share of searches among pencils brands worldwide moved from 47.5% to 47.6%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for pencils brands worldwide in September 2026?
2 changes
In September 2026, Faber-Castell gained share of searches among pencils brands worldwide, from 43.6% to 47.6%.
In September 2026, Crayola gained share of searches among pencils brands worldwide, from 23.8% to 26%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crayola’s and Faber-Castell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crayola
1 branded search term
- crayola
Faber-Castell
1 branded search term
- faber castell
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