Crayola vs KidKraft:Which is searched more?
In September 2026, Crayola had more branded searches than KidKraft among art easel brands worldwide. Crayola was estimated to have 201K branded searches compared to KidKraft’s 18.1K, and held a 47.3% Share of Search versus KidKraft’s 4.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Crayola or KidKraft?
Compare the art easel brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crayola, KidKraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Crayola | Little Tikes | Hape | KidKraft |
|---|---|---|---|---|
| Oct 2025 | 48.7% | 32.7% | 12% | 6.6% |
| Nov 2025 | 43% | 35.3% | 13% | 8.7% |
| Dec 2025 | 43% | 35.3% | 13% | 8.7% |
| Jan 2026 | 47.6% | 31.7% | 14.3% | 6.4% |
| Feb 2026 | 49.5% | 33% | 12.1% | 5.4% |
| Mar 2026 | 48% | 32.3% | 11.8% | 7.9% |
| Apr 2026 | 48% | 32.3% | 11.8% | 7.9% |
| May 2026 | 45.4% | 37.3% | 11.2% | 6.1% |
| Jun 2026 | 50.4% | 33.9% | 10.2% | 5.6% |
| Jul 2026 | 50.4% | 33.9% | 10.2% | 5.6% |
| Aug 2026 | 56% | 30.7% | 9.2% | 4.1% |
| Sep 2026 | 47.3% | 38.9% | 9.5% | 4.3% |
How has the Crayola and KidKraft comparison changed over the last 12 months?
3 findings
- Crayola was ahead of KidKraft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crayola’s estimated Share of Search among art easel brands worldwide moved from 48.7% to 47.3%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among art easel brands worldwide moved from 6.6% to 4.3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for art easel brands worldwide in September 2026?
2 changes
In September 2026, Crayola lost estimated Share of Search among art easel brands worldwide, from 56% to 47.3%.
Estimated monthly branded searches for KidKraft worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
Other head-to-heads among art easel brands
How each brand is measured
Brandwave collects information about searches that people make online using Crayola’s and KidKraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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