Brandwave

How popular isKidKraft in search?

In September 2026, there were an estimated 18.1K branded searches for KidKraft worldwide which is down 33.2% over the last 12 months. KidKraft holds 4.3% estimated Share of Search among art easel brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Crayola47.3%
  2. Little Tikes38.9%
  3. Hape9.5%
  4. KidKraft4.3%
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Which art easel brands compete with KidKraft?

KidKraft against art easel brands worldwide, by month

Share of Search by month for Crayola, Little Tikes, Hape, KidKraft. The figures are in the table below the chart.

View monthly share of search table
MonthCrayolaLittle TikesHapeKidKraft
Oct 202548.7%32.7%12%6.6%
Nov 202543%35.3%13%8.7%
Dec 202543%35.3%13%8.7%
Jan 202647.6%31.7%14.3%6.4%
Feb 202649.5%33%12.1%5.4%
Mar 202648%32.3%11.8%7.9%
Apr 202648%32.3%11.8%7.9%
May 202645.4%37.3%11.2%6.1%
Jun 202650.4%33.9%10.2%5.6%
Jul 202650.4%33.9%10.2%5.6%
Aug 202656%30.7%9.2%4.1%
Sep 202647.3%38.9%9.5%4.3%

  1. 1.Crayola

    47.3%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -8.6 points.

  2. 2.Little Tikes

    38.9%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +8.2 points.

  3. 3.Hape

    9.5%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.KidKraft

    4.3%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between KidKraft and its closest rivals

Every comparison with KidKraft

How has branded search demand for KidKraft changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KidKraft worldwide fell from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among art easel brands worldwide decreased from 6.6% to 4.3%.
  • Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among art easel brands worldwide peaked at 8.7% in November 2025 and was lowest at 4.1% in August 2026.

How did search popularity change for art easel brands worldwide in September 2026?

  1. In September 2026, Little Tikes gained estimated Share of Search among art easel brands worldwide, from 30.7% to 38.9%.

  2. In September 2026, Crayola lost estimated Share of Search among art easel brands worldwide, from 56% to 47.3%.

  3. Estimated monthly branded searches for KidKraft worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

Where does KidKraft compete?

KidKraft is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dolls house brands4th of 62%Show ranking
Dollhouse brands5th of 62.9%Show ranking
Play kitchen brands5th of 53%Show ranking
Art easel brands4th of 44.3%Shown above
Sandpits3rd of 67%Show ranking
Dollhouse furniture brands3rd of 48.5%Show ranking
Playset brands3rd of 38.8%Show ranking

How is KidKraft measured?

Brandwave collects information about searches that people make online using KidKraft’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kid kraft
  • kidkraft

Do you work for KidKraft? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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