How popular isKidKraft in search?
KidKraft has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.
Little Tikes66.5%
Step224.4%- Chad Valley4.3%
TP Toys2.7%- Plum2.2%
KidKraft—
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Which sandpits compete with KidKraft?
Share of Search by month for Little Tikes, Step2, Chad Valley, TP Toys, Plum, KidKraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Step2 | Chad Valley | TP Toys | Plum | KidKraft |
|---|---|---|---|---|---|---|
| Oct 2025 | 71% | 21.3% | 4.6% | 1.5% | 1.5% | — |
| Nov 2025 | 69.8% | 20.9% | 5.6% | 1.9% | 1.9% | — |
| Dec 2025 | 73% | 17.9% | 5.8% | 1.6% | 1.6% | — |
| Jan 2026 | 70.2% | 21.1% | 4.6% | 2.3% | 1.8% | — |
| Feb 2026 | 69.8% | 21% | 4.6% | 2.8% | 1.8% | — |
| Mar 2026 | 64.8% | 23.8% | 3.5% | 4.8% | 3.2% | — |
| Apr 2026 | 59.7% | 26.7% | 3.9% | 5.3% | 4.4% | — |
| May 2026 | 65.4% | 24% | 3.5% | 3.9% | 3.2% | — |
| Jun 2026 | 65.4% | 24% | 3.5% | 3.9% | 3.2% | — |
| Jul 2026 | 64.9% | 23.8% | 4.2% | 3.9% | 3.2% | — |
| Aug 2026 | 66.5% | 24.4% | 4.3% | 2.7% | 2.2% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.5% | 135K | 0% | +1.6 points | |
| 2, held 2nd | 24.4% | 49.5K | 0% | +0.6 points | |
| 3, held 3rd | 4.3% | 8.8K | 0% | +0.1 points | |
| 4, held 4th | 2.7% | 5.4K | -33.3% | -1.2 points | |
| 5, held 5th | 2.2% | 4.4K | -33.3% | -1 points | |
| —, not measured this month | — | — | — | — |
66.5%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.6 points.
2.
Step224.4%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.3%
Held 3rd. 8.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
TP Toys2.7%
Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.2 points.
5.Plum
2.2%
Held 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -1 points.
—.
KidKraft—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between KidKraft and its closest rivals
How did search popularity change for sandpits worldwide in August 2026?
5 changes
In August 2026, Little Tikes gained estimated Share of Search among sandpits worldwide, from 64.9% to 66.5%.
In August 2026, Step2 gained estimated Share of Search among sandpits worldwide, from 23.8% to 24.4%.
In August 2026, TP Toys lost estimated Share of Search among sandpits worldwide, from 3.9% to 2.7%.
In August 2026, Plum lost estimated Share of Search among sandpits worldwide, from 3.2% to 2.2%.
Chad Valley’s estimated Share of Search among sandpits worldwide has gained ground for 3 months in a row, from 3.5% to 4.3% in August 2026.
Where does KidKraft compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dolls house brands | — | — | Show ranking |
| Sandpits | — | — | Shown above |
How is KidKraft measured?
Brandwave collects information about searches that people make online using KidKraft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kid kraft
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Is KidKraft your brand?
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