KidKraft vs Rainbow Play Systems:Which is more popular?
In September 2026, KidKraft had more branded searches than Rainbow Play Systems among playset brands worldwide. KidKraft had about 18,100 branded searches, while Rainbow Play Systems had 14,800. KidKraft made up 7.3% of all playset brand searches we track, and Rainbow Play Systems accounted for 6%. When we asked ChatGPT and Google AI Overviews about playset brands, KidKraft appeared in four of the five answers and Rainbow Play Systems in two. KidKraft and Rainbow Play Systems were each mentioned first in two of the four answers.
Who do people search for more?
KidKraft, about 22% more searches than Rainbow Play Systems
Who does AI mention more?
KidKraft, mentioned in 4 of 5 answers, Rainbow Play Systems in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top playset brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KidKraft was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rainbow Play Systems was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KidKraft and Rainbow Play Systems were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Backyard Discovery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- KidKraft4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gorilla Playsets4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lifetime2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Rainbow Play Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about playset brands
5 answers
Asked ChatGPT
“Which playset brand should I buy?”
Asked ChatGPT
“What are the best playset brands?”
Asked ChatGPT
“What's the best playset brand for a backyard?”
Searched Google, AI Overview
“wooden playset”
Searched Google, AI Overview
“backyard playset”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is KidKraft or Rainbow Play Systems more popular in search?
This chart shows how often people search Google for KidKraft and Rainbow Play Systems by name. Each line represents a brand's share of searches for all six playset brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KidKraft, Rainbow Play Systems. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Tikes | Backyard Discovery | KidKraft | Lifetime | Rainbow Play Systems | Gorilla Playsets |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 7.8% | 11.7% | 11.7% | 6.4% | 4.3% |
| Nov 2025 | 60.8% | 6.7% | 14.9% | 6.7% | 5.5% | 5.5% |
| Dec 2025 | 64.6% | 7.1% | 15.9% | 3.9% | 4.7% | 3.9% |
| Jan 2026 | 59.4% | 9.8% | 12% | 8% | 6.5% | 4.4% |
| Feb 2026 | 57.3% | 11.6% | 9.4% | 7.7% | 7.7% | 6.3% |
| Mar 2026 | 45.9% | 16.8% | 11.3% | 7.6% | 9.2% | 9.2% |
| Apr 2026 | 45.2% | 16.6% | 11.1% | 9.1% | 9.1% | 9.1% |
| May 2026 | 49.4% | 18.1% | 8.1% | 8.1% | 8.1% | 8.1% |
| Jun 2026 | 50.9% | 15.3% | 8.4% | 10.2% | 8.4% | 6.8% |
| Jul 2026 | 55.6% | 13.6% | 9.1% | 9.1% | 7.5% | 5% |
| Aug 2026 | 58% | 11.7% | 7.8% | 9.5% | 7.8% | 5.2% |
| Sep 2026 | 67% | 9% | 7.3% | 7.3% | 6% | 3.3% |
How has the KidKraft and Rainbow Play Systems comparison changed over the last 12 months?
3 findings
- KidKraft was ahead of Rainbow Play Systems in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KidKraft’s share of searches among playset brands worldwide moved from 11.7% to 7.3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Rainbow Play Systems’ share of searches among playset brands worldwide moved from 6.4% to 6%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for playset brands worldwide in September 2026?
2 changes
In September 2026, Rainbow Play Systems lost share of searches among playset brands worldwide, from 7.8% to 6%.
In September 2026, KidKraft rose from 4th to 3rd among playset brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using KidKraft’s and Rainbow Play Systems’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KidKraft
2 branded search terms
- kid kraft
- kidkraft
Rainbow Play Systems
1 branded search term
- rainbow play systems
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