How popular isGorilla Playsets?
In September 2026, people searched for Gorilla Playsets by name about 8,100 times worldwide, an 18.2% decrease from the previous year. These searches made up 3.3% of all global playset brand searches, placing Gorilla Playsets sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about playset brands, Gorilla Playsets appeared in four of the five answers and was the second most recommended of the six.
Gorilla Playsets is the sixth most searched of 6 competitors and the second most recommended in AI answers.
Little TikesShare of searches 67%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Backyard DiscoveryShare of searches 9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
KidKraftShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
LifetimeShare of searches 7.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Gorilla PlaysetsShare of searches 3.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top playset brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gorilla Playsets was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gorilla Playsets is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Backyard Discovery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KidKraft4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gorilla Playsets4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lifetime2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rainbow Play Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about playset brands
5 answers
Asked ChatGPT
“Which playset brand should I buy?”
Asked ChatGPT
“What are the best playset brands?”
Asked ChatGPT
“What's the best playset brand for a backyard?”
Searched Google, AI Overview
“wooden playset”
Searched Google, AI Overview
“backyard playset”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which playset brands compete with Gorilla Playsets?
Share of searches by month for Little Tikes, Backyard Discovery, KidKraft, Lifetime, Rainbow Play Systems, Gorilla Playsets. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Tikes | Backyard Discovery | KidKraft | Lifetime | Rainbow Play Systems | Gorilla Playsets |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 7.8% | 11.7% | 11.7% | 6.4% | 4.3% |
| Nov 2025 | 60.8% | 6.7% | 14.9% | 6.7% | 5.5% | 5.5% |
| Dec 2025 | 64.6% | 7.1% | 15.9% | 3.9% | 4.7% | 3.9% |
| Jan 2026 | 59.4% | 9.8% | 12% | 8% | 6.5% | 4.4% |
| Feb 2026 | 57.3% | 11.6% | 9.4% | 7.7% | 7.7% | 6.3% |
| Mar 2026 | 45.9% | 16.8% | 11.3% | 7.6% | 9.2% | 9.2% |
| Apr 2026 | 45.2% | 16.6% | 11.1% | 9.1% | 9.1% | 9.1% |
| May 2026 | 49.4% | 18.1% | 8.1% | 8.1% | 8.1% | 8.1% |
| Jun 2026 | 50.9% | 15.3% | 8.4% | 10.2% | 8.4% | 6.8% |
| Jul 2026 | 55.6% | 13.6% | 9.1% | 9.1% | 7.5% | 5% |
| Aug 2026 | 58% | 11.7% | 7.8% | 9.5% | 7.8% | 5.2% |
| Sep 2026 | 67% | 9% | 7.3% | 7.3% | 6% | 3.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67% | 165K | +22.2% | +9 points | |
| 2, held 2nd | 9% | 22.2K | -18.1% | -2.6 points | |
| 3, moved from 4th to 3rd | 7.3% | 18.1K | 0% | -0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.3% | 18.1K | -18.5% | -2.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6% | 14.8K | -18.2% | -1.8 points | |
| 6, held 6th | 3.3% | 8.1K | -33.1% | -1.9 points |
67%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +9 points.
Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.6 points.
3.
KidKraft7.3%
Moved from 4th to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Lifetime7.3%
Moved from 3rd to 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.2 points.
Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
3.3%
Held 6th. 8.1K estimated branded searches, -33.1% vs prior month. Share -1.9 points.
Compare popularity between Gorilla Playsets and its closest rivals
- Gorilla Playsets vs Little Tikes: compare popularity
- Gorilla Playsets vs Backyard Discovery: compare popularity
- Gorilla Playsets vs KidKraft: compare popularity
- Gorilla Playsets vs Lifetime: compare popularity
- Gorilla Playsets vs Rainbow Play Systems: compare popularity
- Compare Gorilla Playsets with any brand
Every comparison with Gorilla Playsets
12 comparisons
- Backyard Discovery vs Gorilla Playsets
- Bestway vs Gorilla Playsets
- Gorilla Playsets vs Intex
- Gorilla Playsets vs Keter
- Gorilla Playsets vs KidKraft
- Gorilla Playsets vs Lifetime
- Gorilla Playsets vs Little Tikes
- Gorilla Playsets vs Rainbow Play Systems
- Gorilla Playsets vs Step2
- Gorilla Playsets vs Plum
- Gonge vs Gorilla Playsets
- Gorilla Playsets vs TP Toys
How has branded search demand for Gorilla Playsets changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gorilla Playsets worldwide fell from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Gorilla Playsets’ share of searches among playset brands worldwide decreased from 4.3% to 3.3%.
- Across the 12 months ending September 2026, Gorilla Playsets’ share of searches among playset brands worldwide peaked at 9.2% in March 2026 and was lowest at 3.3% in September 2026.
How did search popularity change for playset brands worldwide in September 2026?
6 changes
In September 2026, Little Tikes gained share of searches among playset brands worldwide, from 58% to 67%.
In September 2026, Backyard Discovery lost share of searches among playset brands worldwide, from 11.7% to 9%.
In September 2026, Lifetime lost share of searches among playset brands worldwide, from 9.5% to 7.3%.
In September 2026, Gorilla Playsets lost share of searches among playset brands worldwide, from 5.2% to 3.3%.
In September 2026, Rainbow Play Systems lost share of searches among playset brands worldwide, from 7.8% to 6%.
In September 2026, KidKraft rose from 4th to 3rd among playset brands worldwide.
How are Gorilla Playsets’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Gorilla Playsets’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gorilla playsets
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Where does Gorilla Playsets compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Kids play equipment brands | 9th of 12 | 1.3% | Show ranking |
| Playset brands | 6th of 6 | 3.3% | Shown above |
Is Gorilla Playsets your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.