Brandwave

Gorilla Playsets vs TP Toys:Which is more popular?

In September 2026, Gorilla Playsets had more branded searches than TP Toys among kids play equipment brands worldwide. Gorilla Playsets had about 8,100 branded searches, while TP Toys had 3,600. Gorilla Playsets made up 1.3% of all kids play equipment brand searches we track, and TP Toys accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about kids play equipment brands, Gorilla Playsets appeared in four of the five answers and TP Toys in none.

Among kids play equipment brands worldwide in September 2026

Who do people search for more?

Gorilla Playsets, about 2 searches for every 1 for TP Toys

Gorilla Playsets 8.1K searchesTP Toys 3.6K searches

Who does AI mention more?

Gorilla Playsets, mentioned in 4 of 5 answers, TP Toys in 0

Gorilla Playsets in 4 of 5TP Toys in 0 of 5

Who does AI recommend more?

Gorilla Playsets, the only one of the two named

Gorilla Playsets first in 4TP Toys never named

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Top kids play equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gorilla Playsets was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TP Toys did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Backyard Discovery1st
  2. Gorilla Playsets2nd
  3. Lifetime3rd
  4. KidKraft4th
  5. Step25th
  6. Bestway–
  7. Little Tikes–
  8. Intex–
  9. Keter–
  10. +2 more
  11. TP Toys–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Backyard Discovery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lifetime4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gorilla Playsets4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Step23 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KidKraft3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TP Toys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about kids play equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gorilla Playsets or TP Toys more popular in search?

This chart shows how often people search Google for Gorilla Playsets and TP Toys by name. Each line represents a brand's share of searches for all 12 kids play equipment brands we track, month by month, from English-language searches worldwide.

Gorilla Playsets and TP Toys among kids play equipment brands worldwide, by month

Share of searches by month for Gorilla Playsets, TP Toys. The figures are in the table below the chart.

View monthly share of searches table
MonthBestwayLittle TikesIntexKeterStep2Backyard DiscoveryKidKraftLifetimeGorilla PlaysetsPlumGongeTP Toys
Oct 202524.2%24.2%19.7%10.8%7.3%3.2%4.9%1.9%1.8%0.73%0.79%0.52%
Nov 202521.6%26.4%17.6%9.7%7.9%2.9%6.5%2.6%2.4%0.96%0.86%0.7%
Dec 202530.6%25.1%16.7%7.5%6.2%2.8%6.2%1.3%1.5%0.73%0.82%0.55%
Jan 202630.3%20.2%20.2%11.1%6.1%3.3%4.1%1.3%1.5%0.7%0.66%0.66%
Feb 202625.7%20.9%20.9%11.5%6.3%4.2%3.4%2.5%2.3%0.75%0.68%0.84%
Mar 202622.3%18.2%18.2%12.2%6.7%6.7%4.5%4.4%3.7%1.3%0.49%1.3%
Apr 202619.6%16%23.9%13.1%7.2%5.9%3.9%3.9%3.2%1.6%0.34%1.4%
May 202625.7%14.1%31.4%9.4%5.2%5.2%2.3%2.3%2.3%0.99%0.25%0.85%
Jun 202632.2%9.7%39.4%6.5%3.5%2.9%1.6%1.4%1.3%0.64%0.21%0.58%
Jul 202633.6%12.3%33.6%6.8%4.5%3%2%1.2%1.1%0.73%0.27%0.74%
Aug 202629.4%16.2%29.4%8.9%5.9%3.2%2.2%1.6%1.4%0.75%0.35%0.65%
Sep 202625.5%25.5%17%11.4%9.4%3.4%2.8%1.7%1.3%0.91%0.56%0.56%

How has the Gorilla Playsets and TP Toys comparison changed over the last 12 months?

3 findings

How did search popularity change for kids play equipment brands worldwide in September 2026?

2 changes

  1. In September 2026, TP Toys fell from 11th to 12th among kids play equipment brands worldwide.

  2. Estimated monthly branded searches for Gorilla Playsets worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gorilla Playsets’ and TP Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gorilla Playsets

1 branded search term

  • gorilla playsets

TP Toys

1 branded search term

  • tp toys

How the Brand Demand Index is measured

Other head-to-heads among kids play equipment brands

Creator with pink hair and a pink jacket

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