How popular isTP Toys in search?
In August 2026, there were an estimated 5.4K branded searches for TP Toys worldwide which is up 86.2% over the last 11 months. TP Toys holds 2.6% estimated Share of Search among swings worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Little Tikes64.5%- Sportspower15.8%
- Backyard Discovery12.9%
TP Toys2.6%- Chad Valley2.1%
- Plum2.1%
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Where does TP Toys compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Swings | 4th of 6 | 2.6% | Shown below |
| Sandpits | 3rd of 6 | 2.7% | Show ranking |
| Climbing frames | 4th of 6 | 3% | Show ranking |
Which swings compete with TP Toys?
Share of Search by month for Little Tikes, Sportspower, Backyard Discovery, TP Toys, Chad Valley, Plum. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Sportspower | Backyard Discovery | TP Toys | Chad Valley | Plum |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.2% | 19.9% | 8.9% | 1.4% | 2.2% | 1.4% |
| Nov 2025 | 69% | 16.9% | 7.6% | 1.8% | 2.8% | 1.8% |
| Dec 2025 | 67% | 20.1% | 7.3% | 1.5% | 2.7% | 1.5% |
| Jan 2026 | 58.6% | 26.4% | 9.6% | 1.9% | 1.9% | 1.5% |
| Feb 2026 | 50.7% | 34.1% | 10.2% | 2% | 1.7% | 1.3% |
| Mar 2026 | 55.1% | 16.5% | 20.2% | 4% | 1.5% | 2.7% |
| Apr 2026 | 53.7% | 16.1% | 19.7% | 4.8% | 1.8% | 3.9% |
| May 2026 | 57.2% | 14% | 21% | 3.4% | 1.5% | 2.8% |
| Jun 2026 | 57.6% | 17.3% | 17.3% | 3.5% | 1.5% | 2.8% |
| Jul 2026 | 59.3% | 17.8% | 14.5% | 3.6% | 1.9% | 2.9% |
| Aug 2026 | 64.5% | 15.8% | 12.9% | 2.6% | 2.1% | 2.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.5% | 135K | 0% | +5.2 points | |
| 2, held 2nd | 15.8% | 33.1K | -18.3% | -2 points | |
| 3, held 3rd | 12.9% | 27.1K | -18.1% | -1.6 points | |
| 4, held 4th | 2.6% | 5.4K | -33.3% | -1 points | |
| 5, moved from 6th to 5th | 2.1% | 4.4K | 0% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.1% | 4.4K | -33.3% | -0.8 pointsmoved from 5th to 6th |
64.5%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +5.2 points.
15.8%
Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2 points.
12.9%
Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.6 points.
4.
TP Toys2.6%
Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1 points.
2.1%
Moved from 6th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.Plum
2.1%
Moved from 5th to 6th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.8 points.
Compare search popularity between TP Toys and its closest rivals
How has branded search demand for TP Toys changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for TP Toys worldwide rose from 2.9K to 5.4K.
- Across the 11 months ending August 2026, TP Toys’ estimated Share of Search among swings worldwide increased from 1.4% to 2.6%.
- Across the 11 months ending August 2026, TP Toys’ estimated Share of Search among swings worldwide peaked at 4.8% in April 2026 and was lowest at 1.4% in October 2025.
- Across the 11 months ending August 2026, TP Toys rose from 6th to 4th among swings worldwide.
How did search popularity change for swings worldwide in August 2026?
6 changes
In August 2026, Little Tikes gained estimated Share of Search among swings worldwide, from 59.3% to 64.5%.
In August 2026, Sportspower lost estimated Share of Search among swings worldwide, from 17.8% to 15.8%.
In August 2026, Backyard Discovery lost estimated Share of Search among swings worldwide, from 14.5% to 12.9%.
In August 2026, TP Toys lost estimated Share of Search among swings worldwide, from 3.6% to 2.6%.
In August 2026, Plum lost estimated Share of Search among swings worldwide, from 2.9% to 2.1%.
Chad Valley’s estimated Share of Search among swings worldwide has gained ground for 3 months in a row, from 1.5% to 2.1% in August 2026.
How is TP Toys measured?
Brandwave collects information about searches that people make online using TP Toys’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tp toys
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Is TP Toys your brand?
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