Brandwave

How popular isTP Toys in search?

In August 2026, there were an estimated 5.4K branded searches for TP Toys worldwide which is up 86.2% over the last 11 months. TP Toys holds 3% estimated Share of Search among climbing frames worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Little Tikes75%
  2. Backyard Discovery15.1%
  3. Fatmoose4.5%
  4. TP Toys3%
  5. Plum2.4%
  6. Wickey<0.01%
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Which climbing frames compete with TP Toys?

TP Toys against climbing frames worldwide, by month

Share of Search by month for Little Tikes, Backyard Discovery, Fatmoose, TP Toys, Plum. The figures are in the table below the chart.

View monthly share of search table
MonthLittle TikesBackyard DiscoveryFatmooseTP ToysPlumWickey
Oct 202580%10.7%5.9%1.7%1.7%<0.01%
Nov 202581.8%9%4.9%2.2%2.2%<0.01%
Dec 202583.2%9.1%4.1%1.8%1.8%<0.01%
Jan 202677.1%12.7%5.7%2.5%2%<0.01%
Feb 202673.6%14.9%6.6%2.9%1.9%<0.01%
Mar 202659.2%21.7%11.9%4.3%2.9%0.01%
Apr 202659%21.6%9.7%5.3%4.3%0.02%
May 202662.1%22.8%8.4%3.7%3%<0.01%
Jun 202665.9%19.8%7.2%4%3.2%<0.01%
Jul 202669.3%17%6.2%4.2%3.4%<0.01%
Aug 202675%15.1%4.5%3%2.4%<0.01%
Sep 2026——————
  1. Held 1st. 135K estimated branded searches, 0% vs prior month. Share +5.7 points.

  2. Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.9 points.

  3. 3.Fatmoose

    4.5%

    Held 3rd. 8.1K estimated branded searches, -33.1% vs prior month. Share -1.7 points.

  4. Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.2 points.

  5. 5.Plum

    2.4%

    Held 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.9 points.

  6. 6.Wickey

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between TP Toys and its closest rivals

How has branded search demand for TP Toys changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TP Toys worldwide rose from 2.9K to 5.4K.
  • Across the 11 months ending August 2026, TP Toys’ estimated Share of Search among climbing frames worldwide increased from 1.7% to 3%.
  • Across the 11 months ending August 2026, TP Toys’ estimated Share of Search among climbing frames worldwide peaked at 5.3% in April 2026 and was lowest at 1.7% in October 2025.
  • Across the 11 months ending August 2026, TP Toys rose from 5th to 4th among climbing frames worldwide.

How did search popularity change for climbing frames worldwide in August 2026?

  1. In August 2026, Little Tikes gained estimated Share of Search among climbing frames worldwide, from 69.3% to 75%.

  2. In August 2026, Backyard Discovery lost estimated Share of Search among climbing frames worldwide, from 17% to 15.1%.

  3. In August 2026, Fatmoose lost estimated Share of Search among climbing frames worldwide, from 6.2% to 4.5%.

  4. In August 2026, TP Toys lost estimated Share of Search among climbing frames worldwide, from 4.2% to 3%.

  5. In August 2026, Plum lost estimated Share of Search among climbing frames worldwide, from 3.4% to 2.4%.

Where does TP Toys compete?

TP Toys is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Swings4th of 62.6%Show ranking
Sandpits3rd of 62.7%Show ranking
Climbing frames4th of 63%Shown above

How is TP Toys measured?

Brandwave collects information about searches that people make online using TP Toys’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tp toys

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How the Brand Demand Index is measured

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Is TP Toys your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.