Brandwave

Climbing frames:Which brands are most popular in search?

In August 2026, Little Tikes was the most searched among climbing frames worldwide, with an estimated 135K branded searches and 75% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Little Tikes75%
  2. Backyard Discovery15.1%
  3. Fatmoose4.5%
  4. TP Toys3%
  5. Plum2.4%
  6. Wickey<0.01%

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Share of SearchLeaderboard

Compare the climbing frames people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among climbing frames worldwide, by month

Share of Search by month for Little Tikes, Backyard Discovery, Fatmoose, TP Toys, Plum. The figures are in the table below the chart.

View monthly share of search table
MonthLittle TikesBackyard DiscoveryFatmooseTP ToysPlumWickey
Oct 202580%10.7%5.9%1.7%1.7%<0.01%
Nov 202581.8%9%4.9%2.2%2.2%<0.01%
Dec 202583.2%9.1%4.1%1.8%1.8%<0.01%
Jan 202677.1%12.7%5.7%2.5%2%<0.01%
Feb 202673.6%14.9%6.6%2.9%1.9%<0.01%
Mar 202659.2%21.7%11.9%4.3%2.9%0.01%
Apr 202659%21.6%9.7%5.3%4.3%0.02%
May 202662.1%22.8%8.4%3.7%3%<0.01%
Jun 202665.9%19.8%7.2%4%3.2%<0.01%
Jul 202669.3%17%6.2%4.2%3.4%<0.01%
Aug 202675%15.1%4.5%3%2.4%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Little Tikes

    75%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +5.7 points.

  2. 2.Backyard Discovery

    15.1%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.9 points.

  3. 3.Fatmoose

    4.5%

    Held 3rd. 8.1K estimated branded searches, -33.1% vs prior month. Share -1.7 points.

  4. 4.TP Toys

    3%

    Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.2 points.

  5. 5.Plum

    2.4%

    Held 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.9 points.

  6. 6.Wickey

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among climbing frames worldwide?

In August 2026, Little Tikes was the most searched among climbing frames worldwide, with an estimated 135K branded searches and 75% estimated Share of Search within this set. Backyard Discovery is in 2nd place, 59.9 percentage points behind at 15.1% Share of Search.

Global climbing frames, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Little Tikes80% → 75%83.2%Dec 202559%Apr 20261st
Backyard Discovery10.7% → 15.1%22.8%May 20269%Nov 20252nd
Fatmoose5.9% → 4.5%11.9%Mar 20264.1%Dec 20253rd
TP Toys1.7% → 3%5.3%Apr 20261.7%Oct 20255th → 4th
Plum1.7% → 2.4%4.3%Apr 20261.7%Oct 20254th → 5th
Wickey<0.01%0.02%Apr 2026<0.01%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among climbing frames worldwide decreased from 80% to 75%.
  • Across the 11 months ending August 2026, Backyard Discovery’s estimated Share of Search among climbing frames worldwide increased from 10.7% to 15.1%.
  • Across the 11 months ending August 2026, Fatmoose’s estimated Share of Search among climbing frames worldwide decreased from 5.9% to 4.5%.
  • Across the 11 months ending August 2026, TP Toys’ estimated Share of Search among climbing frames worldwide increased from 1.7% to 3%.
  • Across the 11 months ending August 2026, Plum’s estimated Share of Search among climbing frames worldwide increased from 1.7% to 2.4%.
  • Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among climbing frames worldwide peaked at 83.2% in December 2025 and was lowest at 59% in April 2026.
  • Across the 11 months ending August 2026, Backyard Discovery’s estimated Share of Search among climbing frames worldwide peaked at 22.8% in May 2026 and was lowest at 9% in November 2025.
  • Across the 11 months ending August 2026, Fatmoose’s estimated Share of Search among climbing frames worldwide peaked at 11.9% in March 2026 and was lowest at 4.1% in December 2025.
  • Across the 11 months ending August 2026, TP Toys’ estimated Share of Search among climbing frames worldwide peaked at 5.3% in April 2026 and was lowest at 1.7% in October 2025.
  • Across the 11 months ending August 2026, Plum’s estimated Share of Search among climbing frames worldwide peaked at 4.3% in April 2026 and was lowest at 1.7% in October 2025.
  • Across the 11 months ending August 2026, TP Toys rose from 5th to 4th among climbing frames worldwide.
  • Across the 11 months ending August 2026, Plum fell from 4th to 5th among climbing frames worldwide.
  • Across the 11 months ending August 2026, Wickey held steady: its estimated Share of Search among climbing frames worldwide moved less than 0.5 percentage points.

How did search popularity change for climbing frames worldwide in August 2026?

  1. In August 2026, Little Tikes gained estimated Share of Search among climbing frames worldwide, from 69.3% to 75%.

  2. In August 2026, Backyard Discovery lost estimated Share of Search among climbing frames worldwide, from 17% to 15.1%.

  3. In August 2026, Fatmoose lost estimated Share of Search among climbing frames worldwide, from 6.2% to 4.5%.

  4. In August 2026, TP Toys lost estimated Share of Search among climbing frames worldwide, from 4.2% to 3%.

  5. In August 2026, Plum lost estimated Share of Search among climbing frames worldwide, from 3.4% to 2.4%.

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