How popular isBackyard Discovery in search?
In August 2026, there were an estimated 27.1K branded searches for Backyard Discovery worldwide which is up 49.7% over the last 11 months. Backyard Discovery holds 15.1% estimated Share of Search among climbing frames worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Little Tikes75%- Backyard Discovery15.1%
- Fatmoose4.5%
TP Toys3%- Plum2.4%
- Wickey<0.01%
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Which climbing frames compete with Backyard Discovery?
Share of Search by month for Little Tikes, Backyard Discovery, Fatmoose, TP Toys, Plum. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Backyard Discovery | Fatmoose | TP Toys | Plum | Wickey |
|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 10.7% | 5.9% | 1.7% | 1.7% | <0.01% |
| Nov 2025 | 81.8% | 9% | 4.9% | 2.2% | 2.2% | <0.01% |
| Dec 2025 | 83.2% | 9.1% | 4.1% | 1.8% | 1.8% | <0.01% |
| Jan 2026 | 77.1% | 12.7% | 5.7% | 2.5% | 2% | <0.01% |
| Feb 2026 | 73.6% | 14.9% | 6.6% | 2.9% | 1.9% | <0.01% |
| Mar 2026 | 59.2% | 21.7% | 11.9% | 4.3% | 2.9% | 0.01% |
| Apr 2026 | 59% | 21.6% | 9.7% | 5.3% | 4.3% | 0.02% |
| May 2026 | 62.1% | 22.8% | 8.4% | 3.7% | 3% | <0.01% |
| Jun 2026 | 65.9% | 19.8% | 7.2% | 4% | 3.2% | <0.01% |
| Jul 2026 | 69.3% | 17% | 6.2% | 4.2% | 3.4% | <0.01% |
| Aug 2026 | 75% | 15.1% | 4.5% | 3% | 2.4% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75% | 135K | 0% | +5.7 points | |
| 2, held 2nd | 15.1% | 27.1K | -18.1% | -1.9 points | |
| 3, held 3rd | 4.5% | 8.1K | -33.1% | -1.7 points | |
| 4, held 4th | 3% | 5.4K | -33.3% | -1.2 points | |
| 5, held 5th | 2.4% | 4.4K | -33.3% | -0.9 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
75%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +5.7 points.
15.1%
Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.9 points.
3.Fatmoose
4.5%
Held 3rd. 8.1K estimated branded searches, -33.1% vs prior month. Share -1.7 points.
4.
TP Toys3%
Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.2 points.
5.Plum
2.4%
Held 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.9 points.
6.Wickey
<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Backyard Discovery and its closest rivals
- Backyard Discovery vs Little Tikes: compare search popularity
- Backyard Discovery vs Fatmoose: compare search popularity
- Backyard Discovery vs TP Toys: compare search popularity
- Backyard Discovery vs Plum: compare search popularity
- Backyard Discovery vs Wickey: compare search popularity
- Compare Backyard Discovery with any brand
How has branded search demand for Backyard Discovery changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Backyard Discovery worldwide rose from 18.1K to 27.1K.
- Across the 11 months ending August 2026, Backyard Discovery’s estimated Share of Search among climbing frames worldwide increased from 10.7% to 15.1%.
- Across the 11 months ending August 2026, Backyard Discovery’s estimated Share of Search among climbing frames worldwide peaked at 22.8% in May 2026 and was lowest at 9% in November 2025.
How did search popularity change for climbing frames worldwide in August 2026?
5 changes
In August 2026, Little Tikes gained estimated Share of Search among climbing frames worldwide, from 69.3% to 75%.
In August 2026, Backyard Discovery lost estimated Share of Search among climbing frames worldwide, from 17% to 15.1%.
In August 2026, Fatmoose lost estimated Share of Search among climbing frames worldwide, from 6.2% to 4.5%.
In August 2026, TP Toys lost estimated Share of Search among climbing frames worldwide, from 4.2% to 3%.
In August 2026, Plum lost estimated Share of Search among climbing frames worldwide, from 3.4% to 2.4%.
Where does Backyard Discovery compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Swings | 3rd of 6 | 12.9% | Show ranking |
| Climbing frames | 2nd of 6 | 15.1% | Shown above |
How is Backyard Discovery measured?
Brandwave collects information about searches that people make online using Backyard Discovery’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- backyard discovery
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Is Backyard Discovery your brand?
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