Brandwave

Backyard Discovery vs Step2:Which is more popular?

In September 2026, Step2 had more branded searches than Backyard Discovery among kids play equipment brands worldwide. Step2 had about 60,500 branded searches, while Backyard Discovery had 22,200. Step2 made up 9.4% of all kids play equipment brand searches we track, and Backyard Discovery accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about kids play equipment brands, Backyard Discovery appeared in all five answers and Step2 in three. Backyard Discovery was mentioned before Step2 in every answer.

Among kids play equipment brands worldwide in September 2026

Who do people search for more?

Step2, about 3 searches for every 1 for Backyard Discovery

Step2 60.5K searchesBackyard Discovery 22.2K searches

Who does AI mention more?

Backyard Discovery, mentioned in every answer we collected

Backyard Discovery in 5 of 5Step2 in 3 of 5

Who does AI recommend more?

Backyard Discovery, named ahead of Step2 in every answer

Backyard Discovery first in 4Step2 never first

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Top kids play equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Backyard Discovery appeared in all five answers. Step2 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Backyard Discovery was listed before Step2 in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Backyard Discovery1st
  2. Gorilla Playsets2nd
  3. Lifetime3rd
  4. KidKraft4th
  5. Step25th
  6. Bestway–
  7. Little Tikes–
  8. Intex–
  9. Keter–
  10. Plum–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Backyard Discovery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lifetime4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gorilla Playsets4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Step23 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KidKraft3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about kids play equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Backyard Discovery or Step2 more popular in search?

This chart shows how often people search Google for Backyard Discovery and Step2 by name. Each line represents a brand's share of searches for all 12 kids play equipment brands we track, month by month, from English-language searches worldwide.

Backyard Discovery and Step2 among kids play equipment brands worldwide, by month

Share of searches by month for Step2, Backyard Discovery. The figures are in the table below the chart.

View monthly share of searches table
MonthBestwayLittle TikesIntexKeterStep2Backyard DiscoveryKidKraftLifetimeGorilla PlaysetsPlumGongeTP Toys
Oct 202524.2%24.2%19.7%10.8%7.3%3.2%4.9%1.9%1.8%0.73%0.79%0.52%
Nov 202521.6%26.4%17.6%9.7%7.9%2.9%6.5%2.6%2.4%0.96%0.86%0.7%
Dec 202530.6%25.1%16.7%7.5%6.2%2.8%6.2%1.3%1.5%0.73%0.82%0.55%
Jan 202630.3%20.2%20.2%11.1%6.1%3.3%4.1%1.3%1.5%0.7%0.66%0.66%
Feb 202625.7%20.9%20.9%11.5%6.3%4.2%3.4%2.5%2.3%0.75%0.68%0.84%
Mar 202622.3%18.2%18.2%12.2%6.7%6.7%4.5%4.4%3.7%1.3%0.49%1.3%
Apr 202619.6%16%23.9%13.1%7.2%5.9%3.9%3.9%3.2%1.6%0.34%1.4%
May 202625.7%14.1%31.4%9.4%5.2%5.2%2.3%2.3%2.3%0.99%0.25%0.85%
Jun 202632.2%9.7%39.4%6.5%3.5%2.9%1.6%1.4%1.3%0.64%0.21%0.58%
Jul 202633.6%12.3%33.6%6.8%4.5%3%2%1.2%1.1%0.73%0.27%0.74%
Aug 202629.4%16.2%29.4%8.9%5.9%3.2%2.2%1.6%1.4%0.75%0.35%0.65%
Sep 202625.5%25.5%17%11.4%9.4%3.4%2.8%1.7%1.3%0.91%0.56%0.56%

How has the Backyard Discovery and Step2 comparison changed over the last 12 months?

3 findings

How did search popularity change for kids play equipment brands worldwide in September 2026?

2 changes

  1. In September 2026, Step2 gained share of searches among kids play equipment brands worldwide, from 5.9% to 9.4%.

  2. Backyard Discovery’s share of searches among kids play equipment brands worldwide has gained ground for 3 months in a row, from 2.9% to 3.4% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Backyard Discovery’s and Step2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Backyard Discovery

1 branded search term

  • backyard discovery

Step2

1 branded search term

  • step2

How the Brand Demand Index is measured

Other head-to-heads among kids play equipment brands

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