Brandwave

How popular isBestway in search?

In September 2026, there were an estimated 165K branded searches for Bestway worldwide which is up 22.2% over the last 12 months. Bestway holds 27.9% estimated Share of Search among kids play equipment brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bestway27.9%
  2. Little Tikes27.9%
  3. Intex18.6%
  4. Keter12.5%
  5. Step210.2%
  6. Plum1.7%
  7. Gonge0.61%
  8. TP Toys0.61%
Bestway website (opens in a new tab)

Follow Bestway and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which kids play equipment brands compete with Bestway?

Bestway against kids play equipment brands worldwide, by month

Share of Search by month for Bestway, Little Tikes, Intex, Keter, Step2. The figures are in the table below the chart.

View monthly share of search table
MonthBestwayLittle TikesIntexKeterStep2PlumGongeTP Toys
Oct 202527.2%27.2%22.1%12.2%8.2%1.7%0.89%0.58%
Nov 202525%30.5%20.3%11.2%9.1%2.1%1%0.81%
Dec 202534.4%28.3%18.8%8.5%6.9%1.5%0.93%0.62%
Jan 202633.5%22.3%22.3%12.3%6.7%1.5%0.73%0.73%
Feb 202629.1%23.7%23.7%13%7.1%1.5%0.78%0.95%
Mar 202627.4%22.4%22.4%15%8.2%2.4%0.6%1.6%
Apr 202623.3%19.1%28.4%15.6%8.6%2.9%0.41%1.7%
May 202629.1%15.9%35.6%10.6%5.8%1.7%0.28%0.96%
Jun 202634.6%10.4%42.3%7%3.8%1.1%0.22%0.62%
Jul 202636.1%13.3%36.1%7.3%4.9%1.3%0.28%0.8%
Aug 202632%17.5%32%9.6%6.4%1.4%0.38%0.7%
Sep 202627.9%27.9%18.6%12.5%10.2%1.7%0.61%0.61%

  1. 1.Bestway

    27.9%

    Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share -4.1 points.

  2. 2.Little Tikes

    27.9%

    Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +10.3 points.

  3. 3.Intex

    18.6%

    Moved from 2nd to 3rd. 110K estimated branded searches, -55.3% vs prior month. Share -13.4 points.

  4. 4.Keter

    12.5%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +2.9 points.

  5. 5.Step2

    10.2%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.8 points.

  6. 6.Plum

    1.7%

    Held 6th. 10.2K estimated branded searches, -8.2% vs prior month. Share +0.3 points.

  7. 7.Gonge

    0.61%

    Moved from 8th to 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  8. 8.TP Toys

    0.61%

    Moved from 7th to 8th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare search popularity between Bestway and its closest rivals

Every comparison with Bestway

How has branded search demand for Bestway changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bestway worldwide rose from 135K to 165K.
  • Across the 12 months ending September 2026, Bestway’s estimated Share of Search among kids play equipment brands worldwide increased from 27.2% to 27.9%.
  • Across the 12 months ending September 2026, Bestway’s estimated Share of Search among kids play equipment brands worldwide peaked at 36.1% in July 2026 and was lowest at 23.3% in April 2026.

How did search popularity change for kids play equipment brands worldwide in September 2026?

  1. In September 2026, Little Tikes overtook Intex to rank 2nd among kids play equipment brands worldwide, with 27.9% estimated Share of Search.

  2. In September 2026, Step2 gained estimated Share of Search among kids play equipment brands worldwide, from 6.4% to 10.2%.

  3. In September 2026, Keter gained estimated Share of Search among kids play equipment brands worldwide, from 9.6% to 12.5%.

  4. In September 2026, Intex lost estimated Share of Search among kids play equipment brands worldwide, from 32% to 18.6%.

  5. In September 2026, Bestway lost estimated Share of Search among kids play equipment brands worldwide, from 32% to 27.9%.

  6. Plum’s estimated Share of Search among kids play equipment brands worldwide has gained ground for 3 months in a row, from 1.1% to 1.7% in September 2026.

Where does Bestway compete?

Bestway is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sand filter brands2nd of 813.4%Show ranking
Swimming pool brands2nd of 627.7%Show ranking
Kids play equipment brands1st of 827.9%Shown above
Air mattress brands2nd of 429.2%Show ranking
Pool filter brands1st of 357.9%Show ranking

How is Bestway measured?

Brandwave collects information about searches that people make online using Bestway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bestway

Do you work for Bestway? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Bestway your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free