How popular isBestway in search?
In September 2026, there were an estimated 165K branded searches for Bestway worldwide which is up 22.2% over the last 12 months. Bestway holds 31.4% estimated Share of Search among air mattress brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which air mattress brands compete with Bestway?
Share of Search by month for Coleman, Bestway, Intex, Sealy. The figures are in the table below the chart.
View monthly share of search table
| Month | Coleman | Bestway | Intex | Sealy |
|---|---|---|---|---|
| Oct 2025 | 45.5% | 25% | 20.4% | 9.2% |
| Nov 2025 | 44.6% | 24.5% | 19.9% | 11% |
| Dec 2025 | 40.6% | 33.1% | 18.1% | 8.2% |
| Jan 2026 | 42.3% | 28.4% | 18.9% | 10.4% |
| Feb 2026 | 40.6% | 27.2% | 22.2% | 10% |
| Mar 2026 | 41.3% | 27.7% | 22.7% | 8.3% |
| Apr 2026 | 37.2% | 24.9% | 30.4% | 7.5% |
| May 2026 | 25.5% | 31.2% | 38.2% | 5.1% |
| Jun 2026 | 19% | 34.7% | 42.5% | 3.8% |
| Jul 2026 | 23.8% | 35.7% | 35.7% | 4.8% |
| Aug 2026 | 31.2% | 31.2% | 31.2% | 6.3% |
| Sep 2026 | 38.2% | 31.4% | 20.9% | 9.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 38.2% | 201K | -18.3% | +7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 31.4% | 165K | -32.9% | +0.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20.9% | 110K | -55.3% | -10.3 points | |
| 4, held 4th | 9.4% | 49.5K | 0% | +3.1 points |
1.
Coleman
38.2%
Moved from 2nd to 1st. 201K estimated branded searches, -18.3% vs prior month. Share +7 points.
2.
Bestway
31.4%
Moved from 1st to 2nd. 165K estimated branded searches, -32.9% vs prior month. Share +0.2 points.
3.
Intex20.9%
Held 3rd. 110K estimated branded searches, -55.3% vs prior month. Share -10.3 points.
4.
Sealy9.4%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +3.1 points.
Compare search popularity between Bestway and its closest rivals
Every comparison with Bestway
17 comparisons
- Bestway vs Coleman
- Bestway vs Jacuzzi
- Bestway vs Little Tikes
- Bestway vs Intex
- Bestway vs Keter
- Bestway vs Waterco
- Bestway vs Lay-Z-Spa
- Bestway vs Step2
- Bestway vs Pentair
- Bestway vs Sealy
- Bestway vs Summer Waves
- Bestway vs Doughboy
- Bestway vs Plum
- Bestway vs Gonge
- Bestway vs TP Toys
- Bestway vs Hayward
- Bestway vs Triton
How has branded search demand for Bestway changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bestway worldwide rose from 135K to 165K.
- Across the 12 months ending September 2026, Bestway’s estimated Share of Search among air mattress brands worldwide increased from 25% to 31.4%.
- Across the 12 months ending September 2026, Bestway’s estimated Share of Search among air mattress brands worldwide peaked at 35.7% in July 2026 and was lowest at 24.5% in November 2025.
How did search popularity change for air mattress brands worldwide in September 2026?
4 changes
In September 2026, Coleman overtook Bestway to become the leader among air mattress brands worldwide, with 38.2% estimated Share of Search.
In September 2026, Sealy gained estimated Share of Search among air mattress brands worldwide, from 6.3% to 9.4%.
In September 2026, Intex lost estimated Share of Search among air mattress brands worldwide, from 31.2% to 20.9%.
Estimated monthly branded searches for Bestway worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.
Where does Bestway compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sand filter brands | 2nd of 8 | 13.4% | Show ranking |
| Kids play equipment brands | 1st of 8 | 28.1% | Show ranking |
| Swimming pool brands | 2nd of 6 | 29.7% | Show ranking |
| Air mattress brands | 2nd of 4 | 31.4% | Shown above |
| Pool filter brands | 1st of 3 | 57.9% | Show ranking |
How is Bestway measured?
Brandwave collects information about searches that people make online using Bestway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bestway
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Is Bestway your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.