How popular isBestway in search?
In August 2026, there were an estimated 246K branded searches for Bestway worldwide which is up 82.2% over the last 11 months. Bestway holds 36% estimated Share of Search among swimming pool brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bestway36%
Intex36%- Lay-Z-Spa19.2%
Coleman5.9%
Doughboy2.2%
Summer Waves0.64%
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Which swimming pool brands compete with Bestway?
Share of Search by month for Bestway, Intex, Lay-Z-Spa, Coleman, Doughboy. The figures are in the table below the chart.
View monthly share of search table
| Month | Bestway | Intex | Lay-Z-Spa | Coleman | Doughboy | Summer Waves |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 34.5% | 16.1% | 5.7% | 1.1% | 0.31% |
| Nov 2025 | 43.3% | 35.3% | 14.5% | 5.8% | 0.77% | 0.23% |
| Dec 2025 | 53.3% | 29.2% | 12% | 4.8% | 0.5% | 0.19% |
| Jan 2026 | 47.1% | 31.4% | 14.6% | 5.2% | 1.3% | 0.37% |
| Feb 2026 | 43.3% | 35.3% | 14.5% | 4.7% | 1.7% | 0.51% |
| Mar 2026 | 39% | 31.9% | 19.5% | 5.2% | 3.5% | 0.85% |
| Apr 2026 | 30.2% | 36.8% | 24.6% | 5% | 2.7% | 0.8% |
| May 2026 | 29.8% | 36.4% | 27.2% | 3.3% | 1.8% | 1.5% |
| Jun 2026 | 32.7% | 39.9% | 21.2% | 2.9% | 2% | 1.3% |
| Jul 2026 | 34.5% | 34.5% | 24% | 3.8% | 2.1% | 1.1% |
| Aug 2026 | 36% | 36% | 19.2% | 5.9% | 2.2% | 0.64% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36% | 246K | -33.2% | +1.5 points | |
| 2, held 2nd | 36% | 246K | -33.2% | +1.5 points | |
| 3, held 3rd | 19.2% | 131K | -48.7% | -4.8 points | |
| 4, held 4th | 5.9% | 40.5K | 0% | +2.1 points | |
| 5, held 5th | 2.2% | 14.8K | -33.3% | +0.1 points | |
| 6, held 6th | 0.64% | 4.4K | -63.6% | -0.5 points |
1.
Bestway
36%
Held 1st. 246K estimated branded searches, -33.2% vs prior month. Share +1.5 points.
2.
Intex36%
Held 2nd. 246K estimated branded searches, -33.2% vs prior month. Share +1.5 points.
19.2%
Held 3rd. 131K estimated branded searches, -48.7% vs prior month. Share -4.8 points.
4.
Coleman
5.9%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +2.1 points.
5.
Doughboy2.2%
Held 5th. 14.8K estimated branded searches, -33.3% vs prior month. Share +0.1 points.
0.64%
Held 6th. 4.4K estimated branded searches, -63.6% vs prior month. Share -0.5 points.
Compare search popularity between Bestway and its closest rivals
How has branded search demand for Bestway changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bestway worldwide rose from 135K to 246K.
- Across the 11 months ending August 2026, Bestway’s estimated Share of Search among swimming pool brands worldwide decreased from 42.3% to 36%.
- Across the 11 months ending August 2026, Bestway’s estimated Share of Search among swimming pool brands worldwide peaked at 53.3% in December 2025 and was lowest at 29.8% in May 2026.
How did search popularity change for swimming pool brands worldwide in August 2026?
6 changes
In August 2026, Coleman gained estimated Share of Search among swimming pool brands worldwide, from 3.8% to 5.9%.
In August 2026, Bestway gained estimated Share of Search among swimming pool brands worldwide, from 34.5% to 36%.

In August 2026, Intex gained estimated Share of Search among swimming pool brands worldwide, from 34.5% to 36%.
In August 2026, Lay-Z-Spa lost estimated Share of Search among swimming pool brands worldwide, from 24% to 19.2%.

Summer Waves’ estimated Share of Search among swimming pool brands worldwide has lost ground for 3 months in a row, from 1.5% to 0.64% in August 2026.

Estimated monthly branded searches for Doughboy worldwide rose 311.1% over 11 measured months, from 3.6K to 14.8K in August 2026.
How is Bestway measured?
Brandwave collects information about searches that people make online using Bestway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bestway
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Is Bestway your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.