Brandwave

Air mattress brands:Which are searched most?

In September 2026, Coleman was the most searched among air mattress brands worldwide, with an estimated 201K branded searches and 38.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Coleman38.2%
  2. Bestway31.4%
  3. Intex20.9%
  4. Sealy9.4%

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Share of SearchLeaderboard

Compare the air mattress brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among air mattress brands worldwide, by month

Share of Search by month for Coleman, Bestway, Intex, Sealy. The figures are in the table below the chart.

View monthly share of search table
MonthColemanBestwayIntexSealy
Oct 202545.5%25%20.4%9.2%
Nov 202544.6%24.5%19.9%11%
Dec 202540.6%33.1%18.1%8.2%
Jan 202642.3%28.4%18.9%10.4%
Feb 202640.6%27.2%22.2%10%
Mar 202641.3%27.7%22.7%8.3%
Apr 202637.2%24.9%30.4%7.5%
May 202625.5%31.2%38.2%5.1%
Jun 202619%34.7%42.5%3.8%
Jul 202623.8%35.7%35.7%4.8%
Aug 202631.2%31.2%31.2%6.3%
Sep 202638.2%31.4%20.9%9.4%

This month’s ranking, September 2026

  1. 1.Coleman

    38.2%

    Moved from 2nd to 1st. 201K estimated branded searches, -18.3% vs prior month. Share +7 points.

  2. 2.Bestway

    31.4%

    Moved from 1st to 2nd. 165K estimated branded searches, -32.9% vs prior month. Share +0.2 points.

  3. 3.Intex

    20.9%

    Held 3rd. 110K estimated branded searches, -55.3% vs prior month. Share -10.3 points.

  4. 4.Sealy

    9.4%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +3.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among air mattress brands worldwide?

In September 2026, Coleman was the most searched among air mattress brands worldwide, with an estimated 201K branded searches and 38.2% estimated Share of Search within this set. Bestway is in 2nd place, 6.9 percentage points behind at 31.4% Share of Search.

Global air mattress brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Coleman45.5% → 38.2%45.5%Oct 202519%Jun 20261st
Bestway25% → 31.4%35.7%Jul 202624.5%Nov 20252nd
Intex20.4% → 20.9%42.5%Jun 202618.1%Dec 20253rd
Sealy9.2% → 9.4%11%Nov 20253.8%Jun 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among air mattress brands worldwide decreased from 45.5% to 38.2%.
  • Across the 12 months ending September 2026, Bestway’s estimated Share of Search among air mattress brands worldwide increased from 25% to 31.4%.
  • Across the 12 months ending September 2026, Intex’s estimated Share of Search among air mattress brands worldwide increased from 20.4% to 20.9%.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among air mattress brands worldwide peaked at 45.5% in October 2025 and was lowest at 19% in June 2026.
  • Across the 12 months ending September 2026, Bestway’s estimated Share of Search among air mattress brands worldwide peaked at 35.7% in July 2026 and was lowest at 24.5% in November 2025.
  • Across the 12 months ending September 2026, Intex’s estimated Share of Search among air mattress brands worldwide peaked at 42.5% in June 2026 and was lowest at 18.1% in December 2025.
  • Across the 12 months ending September 2026, Sealy’s estimated Share of Search among air mattress brands worldwide peaked at 11% in November 2025 and was lowest at 3.8% in June 2026.
  • Across the 12 months ending September 2026, Sealy held steady: its estimated Share of Search among air mattress brands worldwide moved less than 0.5 percentage points.

How did search popularity change for air mattress brands worldwide in September 2026?

  1. In September 2026, Coleman overtook Bestway to become the leader among air mattress brands worldwide, with 38.2% estimated Share of Search.

  2. In September 2026, Sealy gained estimated Share of Search among air mattress brands worldwide, from 6.3% to 9.4%.

  3. In September 2026, Intex lost estimated Share of Search among air mattress brands worldwide, from 31.2% to 20.9%.

  4. Estimated monthly branded searches for Bestway worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.

How the Brand Demand Index is measured

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