Brandwave

How popular isSealy in search?

In September 2026, there were an estimated 49.5K branded searches for Sealy worldwide which held steady over the last 12 months. Sealy holds 9.4% estimated Share of Search among air mattress brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Coleman38.2%
  2. Bestway31.4%
  3. Intex20.9%
  4. Sealy9.4%
Sealy website (opens in a new tab)

Follow Sealy and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which air mattress brands compete with Sealy?

Sealy against air mattress brands worldwide, by month

Share of Search by month for Coleman, Bestway, Intex, Sealy. The figures are in the table below the chart.

View monthly share of search table
MonthColemanBestwayIntexSealy
Oct 202545.5%25%20.4%9.2%
Nov 202544.6%24.5%19.9%11%
Dec 202540.6%33.1%18.1%8.2%
Jan 202642.3%28.4%18.9%10.4%
Feb 202640.6%27.2%22.2%10%
Mar 202641.3%27.7%22.7%8.3%
Apr 202637.2%24.9%30.4%7.5%
May 202625.5%31.2%38.2%5.1%
Jun 202619%34.7%42.5%3.8%
Jul 202623.8%35.7%35.7%4.8%
Aug 202631.2%31.2%31.2%6.3%
Sep 202638.2%31.4%20.9%9.4%

  1. 1.Coleman

    38.2%

    Moved from 2nd to 1st. 201K estimated branded searches, -18.3% vs prior month. Share +7 points.

  2. 2.Bestway

    31.4%

    Moved from 1st to 2nd. 165K estimated branded searches, -32.9% vs prior month. Share +0.2 points.

  3. 3.Intex

    20.9%

    Held 3rd. 110K estimated branded searches, -55.3% vs prior month. Share -10.3 points.

  4. 4.Sealy

    9.4%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +3.1 points.

Compare search popularity between Sealy and its closest rivals

Every comparison with Sealy

How has branded search demand for Sealy changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sealy worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Sealy’s estimated Share of Search among air mattress brands worldwide peaked at 11% in November 2025 and was lowest at 3.8% in June 2026.

How did search popularity change for air mattress brands worldwide in September 2026?

  1. In September 2026, Coleman overtook Bestway to become the leader among air mattress brands worldwide, with 38.2% estimated Share of Search.

  2. In September 2026, Sealy gained estimated Share of Search among air mattress brands worldwide, from 6.3% to 9.4%.

  3. In September 2026, Intex lost estimated Share of Search among air mattress brands worldwide, from 31.2% to 20.9%.

  4. Estimated monthly branded searches for Bestway worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.

Where does Sealy compete?

Sealy is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Mattress brands6th of 64.9%Show ranking
Air mattress brands4th of 49.4%Shown above
Pillow brands5th of 610.9%Show ranking
Mattress protector brands3rd of 315.4%Show ranking

How is Sealy measured?

Brandwave collects information about searches that people make online using Sealy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sealy

Do you work for Sealy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Sealy your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free