Brandwave

How popular isStokke in search?

In September 2026, there were an estimated 429K branded searches for Stokke worldwide which is up 12.5% over the last 12 months. Stokke holds 67.9% estimated Share of Search among cot mattress brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stokke67.9%
  2. Leander15.8%
  3. Ecosa10.6%
  4. Boori3.2%
  5. Snuz2.6%
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Which cot mattress brands compete with Stokke?

Stokke against cot mattress brands worldwide, by month

Share of Search by month for Stokke, Leander, Ecosa, Boori, Snuz. The figures are in the table below the chart.

View monthly share of search table
MonthStokkeLeanderEcosaBooriSnuz
Oct 202565%16.9%11.3%3.4%3.4%
Nov 202567.5%13%13%3.2%3.2%
Dec 202564.3%15.1%12.4%3.7%4.5%
Jan 202665.7%15.5%12.7%3.1%3.1%
Feb 202664.8%18.4%10.1%3%3.7%
Mar 202665.2%18.5%10.2%2.5%3.7%
Apr 202660.6%21%11.5%3.4%3.4%
May 202663%19.7%10.8%3.2%3.2%
Jun 202659.8%20.4%13.7%3.4%2.7%
Jul 202666.5%16.8%11.2%2.7%2.7%
Aug 202667.5%15.7%10.5%3.1%3.1%
Sep 202667.9%15.8%10.6%3.2%2.6%

  1. 1.Stokke

    67.9%

    Held 1st. 388K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Leander

    15.8%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Ecosa

    10.6%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Boori

    3.2%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Snuz

    2.6%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

Compare search popularity between Stokke and its closest rivals

Every comparison with Stokke

How has branded search demand for Stokke changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Stokke worldwide rose from 381K to 429K.
  • Across the 12 months ending September 2026, Stokke’s estimated Share of Search among cot mattress brands worldwide increased from 65% to 67.9%.
  • Across the 12 months ending September 2026, Stokke’s estimated Share of Search among cot mattress brands worldwide peaked at 67.9% in September 2026 and was lowest at 59.8% in June 2026.

How did search popularity change for cot mattress brands worldwide in September 2026?

  1. In September 2026, Snuz lost estimated Share of Search among cot mattress brands worldwide, from 3.1% to 2.6%.

  2. Stokke’s estimated Share of Search among cot mattress brands worldwide has gained ground for 3 months in a row, from 59.8% to 67.9% in September 2026.

Where does Stokke compete?

Stokke is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
High chairs1st of 638.9%Show ranking
Nursery furniture brands1st of 565.1%Show ranking
Cot mattress brands1st of 567.9%Shown above
Baby high chair brands1st of 386.9%Show ranking

How is Stokke measured?

Brandwave collects information about searches that people make online using Stokke’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • stokke
  • stokke flexi bath
  • stokke high chair
  • stokke trapp

Do you work for Stokke? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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