BabyBjörn vs Stokke:Which is searched more?
In September 2026, Stokke had more branded searches than BabyBjörn among high chairs worldwide. Stokke was estimated to have 429K branded searches compared to BabyBjörn’s 148K, and held a 38.9% Share of Search versus BabyBjörn’s 13.4%. These are worldwide searches for English-language branded terms.
Follow BabyBjörn vs Stokke and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, BabyBjörn or Stokke?
Compare the high chairs people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stokke, BabyBjörn. The figures are in the table below the chart.
View monthly share of search table
| Month | Stokke | Mamas & Papas | BabyBjörn | Graco | Peg Perego | Chicco |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 30.7% | 15.9% | 13.8% | 5.3% | 0.71% |
| Nov 2025 | 37.9% | 30.9% | 13.4% | 11.7% | 5.5% | 0.6% |
| Dec 2025 | 33.6% | 33.9% | 14.3% | 12.8% | 4.8% | 0.64% |
| Jan 2026 | 36% | 29.6% | 15.3% | 13.3% | 5.1% | 0.69% |
| Feb 2026 | 36.1% | 29.4% | 15.2% | 13.6% | 5.1% | 0.68% |
| Mar 2026 | 36.9% | 30.7% | 13% | 13.4% | 5.3% | 0.71% |
| Apr 2026 | 32.9% | 32.1% | 13.9% | 14.7% | 5.7% | 0.76% |
| May 2026 | 35.7% | 32.3% | 13.7% | 11.9% | 5.6% | 0.75% |
| Jun 2026 | 36.2% | 29.9% | 15.1% | 13.1% | 5% | 0.67% |
| Jul 2026 | 36.9% | 32.2% | 13.7% | 11.9% | 4.6% | 0.75% |
| Aug 2026 | 38.1% | 30.9% | 13.1% | 11.7% | 5.4% | 0.72% |
| Sep 2026 | 38.9% | 30.8% | 13.4% | 11.6% | 4.5% | 0.74% |
How has the BabyBjörn and Stokke comparison changed over the last 12 months?
3 findings
- Stokke was ahead of BabyBjörn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BabyBjörn’s estimated Share of Search among high chairs worldwide moved from 15.9% to 13.4%, and its estimated monthly branded searches moved from 181K to 148K.
- Across the 12 months ending September 2026, Stokke’s estimated Share of Search among high chairs worldwide moved from 33.5% to 38.9%, and its estimated monthly branded searches moved from 381K to 429K.
How did search popularity change for high chairs worldwide in September 2026?
2 changes
In September 2026, Stokke gained estimated Share of Search among high chairs worldwide, from 38.1% to 38.9%.
Estimated monthly branded searches for BabyBjörn worldwide fell 18.2% over 12 measured months, from 181K to 148K in September 2026.
Other head-to-heads among high chairs
How each brand is measured
Brandwave collects information about searches that people make online using BabyBjörn’s and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.