Brandwave

How popular isStokke in search?

In August 2026, there were an estimated 165K branded searches for Stokke worldwide which held steady over the last 11 months. Stokke holds 13.9% estimated Share of Search among high chairs worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chicco40.1%
  2. Mamas & Papas25.4%
  3. Stokke13.9%
  4. Graco9.3%
  5. BabyBjorn6.2%
  6. Peg Perego5.1%
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Which high chairs compete with Stokke?

Stokke against high chairs worldwide, by month

Share of Search by month for Chicco, Mamas & Papas, Stokke, Graco, BabyBjorn, Peg Perego. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoMamas & PapasStokkeGracoBabyBjornPeg Perego
Oct 202536.8%25.3%13.9%11.3%7.6%5.1%
Nov 202539%25.9%14.1%9.5%6.4%5.2%
Dec 202539%27.4%12.3%10%6.7%4.5%
Jan 202637.1%25.2%13.8%11.3%7.6%5.1%
Feb 202637.9%24.9%13.6%11.1%7.5%5%
Mar 202638%25.4%13.9%11.4%6.2%5.1%
Apr 202639.3%25.9%11.6%11.6%6.4%5.2%
May 202638.6%26%14.3%9.5%6.4%5.2%
Jun 202638.7%24.6%13.5%11%7.4%4.9%
Jul 202636.7%28.5%12.8%10.4%7%4.7%
Aug 202640.1%25.4%13.9%9.3%6.2%5.1%
Sep 2026——————

  1. 1.Chicco

    40.1%

    Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +3.4 points.

  2. 2.Mamas & Papas

    25.4%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -3.1 points.

  3. 3.Stokke

    13.9%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  4. 4.Graco

    9.3%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.BabyBjorn

    6.2%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.Peg Perego

    5.1%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

Compare search popularity between Stokke and its closest rivals

How has branded search demand for Stokke changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stokke worldwide held steady at 165K.
  • Across the 11 months ending August 2026, Stokke’s estimated Share of Search among high chairs worldwide peaked at 14.3% in May 2026 and was lowest at 11.6% in April 2026.

How did search popularity change for high chairs worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among high chairs worldwide, from 36.7% to 40.1%.

  2. In August 2026, Stokke gained estimated Share of Search among high chairs worldwide, from 12.8% to 13.9%.

  3. In August 2026, Mamas & Papas lost estimated Share of Search among high chairs worldwide, from 28.5% to 25.4%.

  4. In August 2026, Graco lost estimated Share of Search among high chairs worldwide, from 10.4% to 9.3%.

  5. In August 2026, BabyBjorn lost estimated Share of Search among high chairs worldwide, from 7% to 6.2%.

How is Stokke measured?

Brandwave collects information about searches that people make online using Stokke’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stokke

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How the Brand Demand Index is measured

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