Brandwave

How popular isStokke in search?

In September 2026, there were an estimated 429K branded searches for Stokke worldwide which is up 12.5% over the last 12 months. Stokke holds 65.1% estimated Share of Search among nursery furniture brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stokke65.1%
  2. Leander13.7%
  3. Mocka9.2%
  4. Touchwood9.2%
  5. Boori2.7%
Stokke website (opens in a new tab)

Follow Stokke and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which nursery furniture brands compete with Stokke?

Stokke against nursery furniture brands worldwide, by month

Share of Search by month for Stokke, Leander, Mocka, Touchwood, Boori. The figures are in the table below the chart.

View monthly share of search table
MonthStokkeLeanderMockaTouchwoodBoori
Oct 202562.2%14.8%12.1%8.1%3%
Nov 202566.9%11.9%11.9%6.5%2.9%
Dec 202560.6%12.9%12.9%10.5%3.2%
Jan 202664.7%13.8%11.3%7.5%2.8%
Feb 202662%16%10.7%8.7%2.6%
Mar 202663.2%16.5%9.1%9.1%2.2%
Apr 202658.5%18.3%10.1%10.1%3%
May 202659.5%17%11.4%9.3%2.8%
Jun 202657.5%17.8%12%9.8%2.9%
Jul 202662.4%14.2%11.6%9.5%2.3%
Aug 202663.8%13.5%11%9%2.7%
Sep 202665.1%13.7%9.2%9.2%2.7%

  1. 1.Stokke

    65.1%

    Held 1st. 429K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Leander

    13.7%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Mocka

    9.2%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.Touchwood

    9.2%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Boori

    2.7%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Stokke and its closest rivals

Every comparison with Stokke

How has branded search demand for Stokke changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Stokke worldwide rose from 381K to 429K.
  • Across the 12 months ending September 2026, Stokke’s estimated Share of Search among nursery furniture brands worldwide increased from 62.2% to 65.1%.
  • Across the 12 months ending September 2026, Stokke’s estimated Share of Search among nursery furniture brands worldwide peaked at 66.9% in November 2025 and was lowest at 57.5% in June 2026.

How did search popularity change for nursery furniture brands worldwide in September 2026?

  1. In September 2026, Stokke gained estimated Share of Search among nursery furniture brands worldwide, from 63.8% to 65.1%.

  2. In September 2026, Mocka lost estimated Share of Search among nursery furniture brands worldwide, from 11% to 9.2%.

  3. Estimated monthly branded searches for Touchwood worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

Where does Stokke compete?

Stokke is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
High chairs1st of 638.9%Show ranking
Nursery furniture brands1st of 565.1%Shown above
Cot mattress brands1st of 567.9%Show ranking
Baby high chair brands1st of 386.9%Show ranking

How is Stokke measured?

Brandwave collects information about searches that people make online using Stokke’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • stokke
  • stokke flexi bath
  • stokke high chair
  • stokke trapp

Do you work for Stokke? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Stokke your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free