Brandwave

High chairs:Which brands are most popular in search?

In August 2026, Chicco was the most searched among high chairs worldwide, with an estimated 475K branded searches and 40.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chicco40.1%
  2. Mamas & Papas25.4%
  3. Stokke13.9%
  4. Graco9.3%
  5. BabyBjorn6.2%
  6. Peg Perego5.1%

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Share of SearchLeaderboard

Compare the high chairs people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among high chairs worldwide, by month

Share of Search by month for Chicco, Mamas & Papas, Stokke, Graco, BabyBjorn, Peg Perego. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoMamas & PapasStokkeGracoBabyBjornPeg Perego
Oct 202536.8%25.3%13.9%11.3%7.6%5.1%
Nov 202539%25.9%14.1%9.5%6.4%5.2%
Dec 202539%27.4%12.3%10%6.7%4.5%
Jan 202637.1%25.2%13.8%11.3%7.6%5.1%
Feb 202637.9%24.9%13.6%11.1%7.5%5%
Mar 202638%25.4%13.9%11.4%6.2%5.1%
Apr 202639.3%25.9%11.6%11.6%6.4%5.2%
May 202638.6%26%14.3%9.5%6.4%5.2%
Jun 202638.7%24.6%13.5%11%7.4%4.9%
Jul 202636.7%28.5%12.8%10.4%7%4.7%
Aug 202640.1%25.4%13.9%9.3%6.2%5.1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Chicco

    40.1%

    Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +3.4 points.

  2. 2.Mamas & Papas

    25.4%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -3.1 points.

  3. 3.Stokke

    13.9%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  4. 4.Graco

    9.3%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.BabyBjorn

    6.2%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.Peg Perego

    5.1%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among high chairs worldwide?

In August 2026, Chicco was the most searched among high chairs worldwide, with an estimated 475K branded searches and 40.1% estimated Share of Search within this set. Mamas & Papas is in 2nd place, 14.7 percentage points behind at 25.4% Share of Search.

Global high chairs, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Chicco36.8% → 40.1%40.1%Aug 202636.7%Jul 20261st
Mamas & Papas25.3% → 25.4%28.5%Jul 202624.6%Jun 20262nd
Stokke13.9%14.3%May 202611.6%Apr 20263rd
Graco11.3% → 9.3%11.6%Apr 20269.3%Aug 20264th
BabyBjorn7.6% → 6.2%7.6%Oct 20256.2%Mar 20265th
Peg Perego5.1%5.2%May 20264.5%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Chicco’s estimated Share of Search among high chairs worldwide increased from 36.8% to 40.1%.
  • Across the 11 months ending August 2026, Graco’s estimated Share of Search among high chairs worldwide decreased from 11.3% to 9.3%.
  • Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among high chairs worldwide decreased from 7.6% to 6.2%.
  • Across the 11 months ending August 2026, Chicco’s estimated Share of Search among high chairs worldwide peaked at 40.1% in August 2026 and was lowest at 36.7% in July 2026.
  • Across the 11 months ending August 2026, Mamas & Papas’ estimated Share of Search among high chairs worldwide peaked at 28.5% in July 2026 and was lowest at 24.6% in June 2026.
  • Across the 11 months ending August 2026, Stokke’s estimated Share of Search among high chairs worldwide peaked at 14.3% in May 2026 and was lowest at 11.6% in April 2026.
  • Across the 11 months ending August 2026, Graco’s estimated Share of Search among high chairs worldwide peaked at 11.6% in April 2026 and was lowest at 9.3% in August 2026.
  • Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among high chairs worldwide peaked at 7.6% in October 2025 and was lowest at 6.2% in March 2026.
  • Across the 11 months ending August 2026, Mamas & Papas, Stokke and Peg Perego held steady: their estimated Share of Search among high chairs worldwide each moved less than 0.5 percentage points.

How did search popularity change for high chairs worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among high chairs worldwide, from 36.7% to 40.1%.

  2. In August 2026, Stokke gained estimated Share of Search among high chairs worldwide, from 12.8% to 13.9%.

  3. In August 2026, Mamas & Papas lost estimated Share of Search among high chairs worldwide, from 28.5% to 25.4%.

  4. In August 2026, Graco lost estimated Share of Search among high chairs worldwide, from 10.4% to 9.3%.

  5. In August 2026, BabyBjorn lost estimated Share of Search among high chairs worldwide, from 7% to 6.2%.

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