Brandwave

How popular isMamas & Papas in search?

In August 2026, there were an estimated 301K branded searches for Mamas & Papas worldwide which held steady over the last 11 months. Mamas & Papas holds 25.4% estimated Share of Search among high chairs worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chicco40.1%
  2. Mamas & Papas25.4%
  3. Stokke13.9%
  4. Graco9.3%
  5. BabyBjorn6.2%
  6. Peg Perego5.1%
Mamas & Papas website (opens in a new tab)

Follow Mamas & Papas and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which high chairs compete with Mamas & Papas?

Mamas & Papas against high chairs worldwide, by month

Share of Search by month for Chicco, Mamas & Papas, Stokke, Graco, BabyBjorn, Peg Perego. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoMamas & PapasStokkeGracoBabyBjornPeg Perego
Oct 202536.8%25.3%13.9%11.3%7.6%5.1%
Nov 202539%25.9%14.1%9.5%6.4%5.2%
Dec 202539%27.4%12.3%10%6.7%4.5%
Jan 202637.1%25.2%13.8%11.3%7.6%5.1%
Feb 202637.9%24.9%13.6%11.1%7.5%5%
Mar 202638%25.4%13.9%11.4%6.2%5.1%
Apr 202639.3%25.9%11.6%11.6%6.4%5.2%
May 202638.6%26%14.3%9.5%6.4%5.2%
Jun 202638.7%24.6%13.5%11%7.4%4.9%
Jul 202636.7%28.5%12.8%10.4%7%4.7%
Aug 202640.1%25.4%13.9%9.3%6.2%5.1%
Sep 2026——————

  1. 1.Chicco

    40.1%

    Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +3.4 points.

  2. 2.Mamas & Papas

    25.4%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -3.1 points.

  3. 3.Stokke

    13.9%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  4. 4.Graco

    9.3%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.BabyBjorn

    6.2%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.

  6. 6.Peg Perego

    5.1%

    Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

Compare search popularity between Mamas & Papas and its closest rivals

How has branded search demand for Mamas & Papas changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mamas & Papas worldwide held steady at 301K.
  • Across the 11 months ending August 2026, Mamas & Papas’ estimated Share of Search among high chairs worldwide peaked at 28.5% in July 2026 and was lowest at 24.6% in June 2026.

How did search popularity change for high chairs worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among high chairs worldwide, from 36.7% to 40.1%.

  2. In August 2026, Stokke gained estimated Share of Search among high chairs worldwide, from 12.8% to 13.9%.

  3. In August 2026, Mamas & Papas lost estimated Share of Search among high chairs worldwide, from 28.5% to 25.4%.

  4. In August 2026, Graco lost estimated Share of Search among high chairs worldwide, from 10.4% to 9.3%.

  5. In August 2026, BabyBjorn lost estimated Share of Search among high chairs worldwide, from 7% to 6.2%.

How is Mamas & Papas measured?

Brandwave collects information about searches that people make online using Mamas & Papas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mamas and papas

Do you work for Mamas & Papas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Mamas & Papas your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free