IKEA vs Mamas & Papas:Which is more popular?
In September 2026, IKEA had more branded searches than Mamas & Papas among high chairs worldwide. IKEA had about 113,000 branded searches, while Mamas & Papas had 4,880. IKEA made up 24.4% of all high chair searches we track, and Mamas & Papas accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about high chairs, IKEA appeared in four of the five answers and Mamas & Papas in none.
Who do people search for more?
IKEA, about 23 searches for every 1 for Mamas & Papas
Who does AI mention more?
IKEA, mentioned in 4 of 5 answers, Mamas & Papas in 0
Who does AI recommend more?
IKEA, the only one of the two named
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Top high chairs in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mamas & Papas did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Stokke1st
Mockingbird2nd
Graco3rd- IKEA4th
Chicco5th
Peg Perego–
Mamas & Papas–
Mocka–
BabyBjörn–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stokke4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- IKEA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mockingbird3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Graco3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chicco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peg Perego0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mamas & Papas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mocka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BabyBjörn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about high chairs
5 answers
Asked ChatGPT
“Which high chair should I buy?”
Asked ChatGPT
“What are the best high chairs brands?”
Asked ChatGPT
“What's the best high chair for baby feeding?”
Searched Google, AI Overview
“high chairs”
Searched Google, AI Overview
“baby high chair”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is IKEA or Mamas & Papas more popular in search?
This chart shows how often people search Google for IKEA and Mamas & Papas by name. Each line represents a brand's share of searches for all nine high chair brands we track, month by month, from English-language searches worldwide.
Share of searches by month for IKEA, Mamas & Papas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stokke | IKEA | Mockingbird | Graco | Chicco | Peg Perego | Mamas & Papas | Mocka | BabyBjörn |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 27.2% | 12% | 6.1% | 2% | 2% | 1.4% | 0.87% | 0.58% |
| Nov 2025 | 54.1% | 21.3% | 14% | 4.5% | 1.6% | 1.9% | 1.3% | 0.83% | 0.55% |
| Dec 2025 | 50.3% | 24.4% | 12.6% | 6.4% | 1.8% | 2.1% | 1.2% | 0.74% | 0.61% |
| Jan 2026 | 51% | 24.9% | 12.8% | 5.2% | 1.8% | 1.7% | 1.2% | 0.76% | 0.61% |
| Feb 2026 | 49.3% | 23.9% | 15% | 5.9% | 1.7% | 1.6% | 1.2% | 0.72% | 0.6% |
| Mar 2026 | 52.8% | 22.8% | 13.6% | 4.6% | 1.9% | 1.8% | 1.1% | 0.65% | 0.65% |
| Apr 2026 | 48.3% | 24.6% | 14.7% | 5.9% | 2.1% | 2% | 1.1% | 0.71% | 0.58% |
| May 2026 | 48.8% | 24.9% | 14.9% | 4.9% | 2.1% | 2% | 1.2% | 0.71% | 0.59% |
| Jun 2026 | 47% | 27.9% | 14.4% | 4.7% | 1.6% | 1.9% | 1.1% | 0.85% | 0.45% |
| Jul 2026 | 48.6% | 23.7% | 18.2% | 4% | 1.7% | 1.6% | 0.94% | 0.72% | 0.48% |
| Aug 2026 | 51.1% | 24.9% | 12.8% | 5.2% | 1.8% | 1.7% | 1.2% | 0.76% | 0.51% |
| Sep 2026 | 52.3% | 24.4% | 13.1% | 4.3% | 1.8% | 1.8% | 1.1% | 0.78% | 0.52% |
Mamas & Papas sells other things too, so only its searches that name this product count here, like “mamas and papas highchair”.
How has the IKEA and Mamas & Papas comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Mamas & Papas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among high chairs worldwide moved from 27.2% to 24.4%, and its estimated monthly branded searches held steady at 113K.
- Across the 12 months ending September 2026, Mamas & Papas’ share of searches among high chairs worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 5.8K to 4.9K.
How did search popularity change for high chairs worldwide in September 2026?
1 change
Estimated monthly branded searches for Mamas & Papas worldwide fell 15.7% over 12 measured months, from 5.8K to 4.9K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using IKEA’s and Mamas & Papas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IKEA
2 branded search terms
- ikea antilop
- ikea high chair
Mamas & Papas
2 branded search terms
- mamas and papas high chair
- mamas and papas highchair
Other head-to-heads among high chairs
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