IKEA vs Stokke:Which is more popular?
In September 2026, Stokke had more branded searches than IKEA among high chairs worldwide. Stokke had about 242,000 branded searches, while IKEA had 113,000. Stokke made up 52.3% of all high chair searches we track, and IKEA accounted for 24.4%. When we asked ChatGPT and Google AI Overviews about high chairs, IKEA and Stokke each appeared in four of the five answers. Stokke was mentioned before IKEA in four out of five answers.
Who do people search for more?
Stokke, about 2 searches for every 1 for IKEA
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Stokke, named ahead of IKEA in 4 of 5 answers
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Top high chairs in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, IKEA and Stokke were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stokke was listed before IKEA in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stokke1st
Mockingbird2nd
Graco3rd
IKEA4th
Chicco5th
Peg Perego–
Mamas & Papas–
Mocka–
BabyBjörn–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stokke4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- IKEA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mockingbird3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Graco3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chicco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peg Perego0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mamas & Papas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mocka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BabyBjörn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about high chairs
5 answers
Asked ChatGPT
“Which high chair should I buy?”
Asked ChatGPT
“What are the best high chairs brands?”
Asked ChatGPT
“What's the best high chair for baby feeding?”
Searched Google, AI Overview
“high chairs”
Searched Google, AI Overview
“baby high chair”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Share of searches by month for Stokke, IKEA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stokke | IKEA | Mockingbird | Graco | Chicco | Peg Perego | Mamas & Papas | Mocka | BabyBjörn |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 27.2% | 12% | 6.1% | 2% | 2% | 1.4% | 0.87% | 0.58% |
| Nov 2025 | 54.1% | 21.3% | 14% | 4.5% | 1.6% | 1.9% | 1.3% | 0.83% | 0.55% |
| Dec 2025 | 50.3% | 24.4% | 12.6% | 6.4% | 1.8% | 2.1% | 1.2% | 0.74% | 0.61% |
| Jan 2026 | 51% | 24.9% | 12.8% | 5.2% | 1.8% | 1.7% | 1.2% | 0.76% | 0.61% |
| Feb 2026 | 49.3% | 23.9% | 15% | 5.9% | 1.7% | 1.6% | 1.2% | 0.72% | 0.6% |
| Mar 2026 | 52.8% | 22.8% | 13.6% | 4.6% | 1.9% | 1.8% | 1.1% | 0.65% | 0.65% |
| Apr 2026 | 48.3% | 24.6% | 14.7% | 5.9% | 2.1% | 2% | 1.1% | 0.71% | 0.58% |
| May 2026 | 48.8% | 24.9% | 14.9% | 4.9% | 2.1% | 2% | 1.2% | 0.71% | 0.59% |
| Jun 2026 | 47% | 27.9% | 14.4% | 4.7% | 1.6% | 1.9% | 1.1% | 0.85% | 0.45% |
| Jul 2026 | 48.6% | 23.7% | 18.2% | 4% | 1.7% | 1.6% | 0.94% | 0.72% | 0.48% |
| Aug 2026 | 51.1% | 24.9% | 12.8% | 5.2% | 1.8% | 1.7% | 1.2% | 0.76% | 0.51% |
| Sep 2026 | 52.3% | 24.4% | 13.1% | 4.3% | 1.8% | 1.8% | 1.1% | 0.78% | 0.52% |
Stokke sells other things too, so only its searches that name this product count here, like “stokke trapp”.
How has the IKEA and Stokke comparison changed over the last 12 months?
3 findings
- Stokke was ahead of IKEA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among high chairs worldwide moved from 27.2% to 24.4%, and its estimated monthly branded searches held steady at 113K.
- Across the 12 months ending September 2026, Stokke’s share of searches among high chairs worldwide moved from 47.9% to 52.3%, and its estimated monthly branded searches moved from 198K to 242K.
How did search popularity change for high chairs worldwide in September 2026?
1 change
In September 2026, Stokke gained share of searches among high chairs worldwide, from 51.1% to 52.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using IKEA’s and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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