How popular isIKEA?
In September 2026, people searched for IKEA by name about 445,000 times worldwide, about the same as the previous year. These searches made up 24.4% of all global high chair searches, placing IKEA second out of nine brands. When we asked both ChatGPT and Google AI Overviews about high chairs, IKEA appeared in four of the five answers and was the fourth most recommended of the nine.
IKEA is the second most searched of 9 competitors and the fourth most recommended in AI answers.
StokkeShare of searches 52.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
IKEAShare of searches 24.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
MockingbirdShare of searches 13.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
GracoShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ChiccoShare of searches 1.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top high chairs in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. IKEA is the fourth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stokke1st
- Mockingbird2nd
- Graco3rd
- IKEA4th
- Chicco5th
Peg Perego–
Mamas & Papas–
Mocka–
BabyBjörn–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stokke4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- IKEA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mockingbird3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Graco3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chicco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peg Perego0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mamas & Papas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mocka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BabyBjörn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about high chairs
5 answers
Asked ChatGPT
“Which high chair should I buy?”
Asked ChatGPT
“What are the best high chairs brands?”
Asked ChatGPT
“What's the best high chair for baby feeding?”
Searched Google, AI Overview
“high chairs”
Searched Google, AI Overview
“baby high chair”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which high chairs compete with IKEA?
Share of searches by month for Stokke, IKEA, Mockingbird, Graco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stokke | IKEA | Mockingbird | Graco | Chicco | Peg Perego | Mamas & Papas | Mocka | BabyBjörn |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 27.2% | 12% | 6.1% | 2% | 2% | 1.4% | 0.87% | 0.58% |
| Nov 2025 | 54.1% | 21.3% | 14% | 4.5% | 1.6% | 1.9% | 1.3% | 0.83% | 0.55% |
| Dec 2025 | 50.3% | 24.4% | 12.6% | 6.4% | 1.8% | 2.1% | 1.2% | 0.74% | 0.61% |
| Jan 2026 | 51% | 24.9% | 12.8% | 5.2% | 1.8% | 1.7% | 1.2% | 0.76% | 0.61% |
| Feb 2026 | 49.3% | 23.9% | 15% | 5.9% | 1.7% | 1.6% | 1.2% | 0.72% | 0.6% |
| Mar 2026 | 52.8% | 22.8% | 13.6% | 4.6% | 1.9% | 1.8% | 1.1% | 0.65% | 0.65% |
| Apr 2026 | 48.3% | 24.6% | 14.7% | 5.9% | 2.1% | 2% | 1.1% | 0.71% | 0.58% |
| May 2026 | 48.8% | 24.9% | 14.9% | 4.9% | 2.1% | 2% | 1.2% | 0.71% | 0.59% |
| Jun 2026 | 47% | 27.9% | 14.4% | 4.7% | 1.6% | 1.9% | 1.1% | 0.85% | 0.45% |
| Jul 2026 | 48.6% | 23.7% | 18.2% | 4% | 1.7% | 1.6% | 0.94% | 0.72% | 0.48% |
| Aug 2026 | 51.1% | 24.9% | 12.8% | 5.2% | 1.8% | 1.7% | 1.2% | 0.76% | 0.51% |
| Sep 2026 | 52.3% | 24.4% | 13.1% | 4.3% | 1.8% | 1.8% | 1.1% | 0.78% | 0.52% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.3% | 242K | 0% | +1.2 points | |
| 2, held 2nd | 24.4% | 113K | -4.2% | -0.5 points | |
| 3, held 3rd | 13.1% | 60.5K | 0% | +0.3 points | |
| 4, held 4th | 4.3% | 20K | -18.7% | -0.9 points | |
| 5, held 5th | 1.8% | 8.5K | 0% | 0 points | |
| 6, held 6th | 1.8% | 8.1K | 0% | 0 points | |
| 7, held 7th | 1.1% | 4.9K | -15.7% | -0.2 points | |
| 8, held 8th | 0.78% | 3.6K | 0% | 0 points | |
| 9, held 9th | 0.52% | 2.4K | 0% | 0 points |
1.
Stokke52.3%
Held 1st. 242K estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
IKEA24.4%
Held 2nd. 113K estimated branded searches, -4.2% vs prior month. Share -0.5 points.
13.1%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Graco4.3%
Held 4th. 20K estimated branded searches, -18.7% vs prior month. Share -0.9 points.
5.
Chicco1.8%
Held 5th. 8.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.8%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.1%
Held 7th. 4.9K estimated branded searches, -15.7% vs prior month. Share -0.2 points.
8.
Mocka0.78%
Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.52%
Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Stokke, Chicco and 4 other brands sell other things too, so only their searches that name this product count here, like “stokke trapp”.
Compare popularity between IKEA and its closest rivals
Every comparison with IKEA
55 comparisons
- IKEA vs Thuma
- IKEA vs Stokke
- Dunelm vs IKEA
- IKEA vs Next
- IKEA vs Mockingbird
- Anglepoise vs IKEA
- IKEA vs Secretlab
- Graco vs IKEA
- IKEA vs John Lewis
- Floyd vs IKEA
- Atlantic vs IKEA
- IKEA vs Pottery Barn
- IKEA vs West Elm
- IKEA vs Zinus
- IKEA vs Nectar Sleep
- Chicco vs IKEA
- Eureka Ergonomic vs IKEA
- IKEA vs Peg Perego
- Arozzi vs IKEA
- IKEA vs OttLite
- IKEA vs Quince
- Hillarys vs IKEA
- IKEA vs Lume Cube
- IKEA vs RESPAWN
- IKEA vs Mamas & Papas
- Habitat vs IKEA
- IKEA vs Mocka
- IKEA vs Zara Home
- Article vs IKEA
- BabyBjörn vs IKEA
- IKEA vs Xiaomi
- Castlery vs IKEA
- IKEA vs Sleep Number
- IKEA vs Muji
- Avocado vs IKEA
- IKEA vs Saatva
- IKEA vs Philips
- H&M Home vs IKEA
- Emma Sleep vs IKEA
- Govee vs IKEA
- IKEA vs Kettler
- IKEA vs Mellow
- IKEA vs POLYWOOD
- BenQ vs IKEA
- IKEA vs Mr IRONSTONE
- IKEA vs Novilla
- IKEA vs Rowlinson
- Alexander Rose vs IKEA
- FlexiSpot vs IKEA
- Forest Garden vs IKEA
- HAY vs IKEA
- IKEA vs Society6
- Amara vs IKEA
- IKEA vs VonHaus
- Charles Bentley vs IKEA
How has branded search demand for IKEA changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for IKEA worldwide held steady, from 446K to 445K.
- Across the 12 months ending September 2026, IKEA’s share of searches among high chairs worldwide decreased from 27.2% to 24.4%.
- Across the 12 months ending September 2026, IKEA’s share of searches among high chairs worldwide peaked at 27.9% in June 2026 and was lowest at 21.3% in November 2025.
How did search popularity change for high chairs worldwide in September 2026?
4 changes
In September 2026, Stokke gained share of searches among high chairs worldwide, from 51.1% to 52.3%.
In September 2026, Graco lost share of searches among high chairs worldwide, from 5.2% to 4.3%.
Estimated monthly branded searches for Mockingbird worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.
Estimated monthly branded searches for Mamas & Papas worldwide fell 15.7% over 12 measured months, from 5.8K to 4.9K in September 2026.
How are IKEA’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ikea antilop
- ikea bed frame
- ikea curtains
- ikea cushions
- ikea desk lamp
- ikea gaming desk
- ikea garden bench
- ikea high chair
- ikea malm bed
Do you work for IKEA? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does IKEA compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| High chairs | 2nd of 9 | 24.4% | Shown above |
| Curtain brands | 2nd of 9 | 29.6% | Show ranking |
| Bed frames | 1st of 13 | 47.8% | Show ranking |
| Gaming desk brands | 2nd of 8 | 22% | Show ranking |
| Garden bench brands | 3rd of 9 | 0.89% | Show ranking |
| Desk lamp brands | 2nd of 8 | 33.3% | Show ranking |
| Cushion brands | 1st of 8 | 43.6% | Show ranking |
Is IKEA your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.