Bed frames:Which are most popular?
In September 2026, IKEA was the most searched bed frame worldwide, accounting for 47.8% of all searches among the 13 frames we track. When we checked with ChatGPT and Google AI Overviews, IKEA and Thuma were mentioned most often, in four of the five answers. Thuma was recommended most often, coming first in three out of four responses that gave a list.
IKEAShare of searches 47.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
ThumaShare of searches 36.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
FloydShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ZinusShare of searches 3.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Nectar SleepShare of searches 2.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top bed frames in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, IKEA and Thuma were mentioned most often, in four of the five answers. Thuma was recommended most often, coming first in three out of four answers that gave a list. Saatva was second, and IKEA was third. Floyd, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Thuma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zinus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Article2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Saatva2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Floyd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nectar Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Castlery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sleep Number0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Avocado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Emma Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mellow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Novilla0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bed frames
5 answers
Asked ChatGPT
“Which bed frame brand should I buy?”
Asked ChatGPT
“What are the best bed frame brands?”
Asked ChatGPT
“What's the best bed frame brand for a sturdy, quiet frame?”
Searched Google, AI Overview
“bed frame”
- 1IKEA
- 1
Searched Google, AI Overview
“best bed frame”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which bed frames do people search for most?
This chart shows how often people search Google for each bed frame by name. Each line represents a brand's share of searches for all 13 bed frames we track, month by month, from English-language searches worldwide.
Share of searches by month for IKEA, Thuma, Floyd, Zinus, Nectar Sleep. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Thuma | Floyd | Zinus | Nectar Sleep | Article | Castlery | Sleep Number | Avocado | Saatva | Emma Sleep | Mellow | Novilla |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 35.4% | 6.1% | 3.5% | 2.8% | 0.83% | 0.83% | 0.83% | 0.37% | 0.54% | 0.46% | 0.21% | 0.06% |
| Nov 2025 | 43.8% | 39.2% | 5.6% | 3.9% | 3.1% | 0.94% | 0.94% | 0.94% | 0.49% | 0.49% | 0.42% | 0.23% | 0.05% |
| Dec 2025 | 44.2% | 37.9% | 6.5% | 3.9% | 3.2% | 0.77% | 0.77% | 0.93% | 0.42% | 0.77% | 0.32% | 0.23% | 0.08% |
| Jan 2026 | 51.3% | 32% | 5.5% | 3.8% | 3.1% | 0.75% | 0.75% | 0.93% | 0.41% | 0.62% | 0.41% | 0.19% | 0.04% |
| Feb 2026 | 43.3% | 39% | 4.8% | 4.7% | 3.8% | 0.76% | 0.92% | 0.92% | 0.51% | 0.6% | 0.41% | 0.19% | 0.03% |
| Mar 2026 | 41.4% | 37.3% | 5.3% | 8.2% | 3.7% | 0.73% | 0.88% | 1.1% | 0.39% | 0.48% | 0.3% | 0.18% | 0.05% |
| Apr 2026 | 44.3% | 38% | 5.7% | 3.9% | 3.9% | 0.78% | 0.94% | 0.94% | 0.42% | 0.52% | 0.32% | 0.19% | 0.07% |
| May 2026 | 50.9% | 32.8% | 4.6% | 3.9% | 3.9% | 0.77% | 0.77% | 0.77% | 0.5% | 0.5% | 0.27% | 0.19% | 0.07% |
| Jun 2026 | 52.5% | 32.8% | 4.6% | 3.2% | 3.2% | 0.64% | 0.77% | 0.77% | 0.42% | 0.5% | 0.27% | 0.19% | 0.08% |
| Jul 2026 | 51.1% | 33.8% | 4.5% | 3.8% | 3.1% | 0.75% | 0.75% | 0.62% | 0.49% | 0.41% | 0.26% | 0.23% | 0.08% |
| Aug 2026 | 50.1% | 33.1% | 5.4% | 3.7% | 3.7% | 0.73% | 0.73% | 0.73% | 0.48% | 0.48% | 0.33% | 0.22% | 0.12% |
| Sep 2026 | 47.8% | 36.5% | 5.2% | 3.6% | 2.9% | 0.86% | 0.71% | 0.71% | 0.56% | 0.56% | 0.38% | 0.21% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.8% | 162K | -18.2% | -2.3 points | |
| 2, held 2nd | 36.5% | 124K | -5.6% | +3.3 points | |
| 3, held 3rd | 5.2% | 17.5K | -18.2% | -0.3 points | |
| 4, moved from 5th to 4th | 3.6% | 12.1K | -18.2% | -0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.9% | 9.9K | -33.1% | -0.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.86% | 2.9K | 0% | +0.1 points | |
| 7, held 7th | 0.71% | 2.4K | -17.2% | 0 points | |
| 8, held 8th | 0.71% | 2.4K | -17.2% | 0 points | |
| 9, held 9th | 0.56% | 1.9K | 0% | +0.1 points | |
| 10, held 10th | 0.56% | 1.9K | 0% | +0.1 points | |
| 11, held 11th | 0.38% | 1.3K | 0% | +0.1 points | |
| 12, held 12th | 0.21% | 720 | -18.2% | 0 points | |
| 13, held 13th | 0.09% | 320 | -33.3% | 0 points |
1.
IKEA47.8%
Held 1st. 162K estimated branded searches, -18.2% vs prior month. Share -2.3 points.
2.
Thuma36.5%
Held 2nd. 124K estimated branded searches, -5.6% vs prior month. Share +3.3 points.
3.
Floyd5.2%
Held 3rd. 17.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
4.
Zinus3.6%
Moved from 5th to 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
2.9%
Moved from 4th to 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.8 points.
6.
Article0.86%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Castlery0.71%
Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
0.71%
Held 8th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
9.
Avocado0.56%
Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.
Saatva0.56%
Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
11.
Emma Sleep0.38%
Held 11th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
12.
Mellow0.21%
Held 12th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.
13.
Novilla0.09%
Held 13th. 320 estimated branded searches, -33.3% vs prior month. Share 0 points.
Which brand is most popular in search among bed frames worldwide?
13 brands
In September 2026, IKEA was the most searched among bed frames worldwide, with an estimated 162K branded searches, 47.8% of all searches for the 13 we track. Thuma is in 2nd place, 11.4 percentage points behind at 36.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| IKEA | 48.1% → 47.8% | 52.5%Jun 2026 | 41.4%Mar 2026 | 1st |
| Thuma | 35.4% → 36.5% | 39.2%Nov 2025 | 32%Jan 2026 | 2nd |
| Floyd | 6.1% → 5.2% | 6.5%Dec 2025 | 4.5%Jul 2026 | 3rd |
| Zinus | 3.5% → 3.6% | 8.2%Mar 2026 | 3.2%Jun 2026 | 4th |
| Nectar Sleep | 2.8% → 2.9% | 3.9%May 2026 | 2.8%Oct 2025 | 5th |
| Article | 0.83% → 0.86% | 0.94%Nov 2025 | 0.64%Jun 2026 | 6th |
| Castlery | 0.83% → 0.71% | 0.94%Apr 2026 | 0.71%Sep 2026 | 7th |
| Sleep Number | 0.83% → 0.71% | 1.1%Mar 2026 | 0.62%Jul 2026 | 8th |
| Avocado | 0.37% → 0.56% | 0.56%Sep 2026 | 0.37%Oct 2025 | 11th → 9th |
| Saatva | 0.54% → 0.56% | 0.77%Dec 2025 | 0.41%Jul 2026 | 9th → 10th |
| Emma Sleep | 0.46% → 0.38% | 0.46%Oct 2025 | 0.26%Jul 2026 | 10th → 11th |
| Mellow | 0.21% | 0.23%Dec 2025 | 0.18%Mar 2026 | 12th |
| Novilla | 0.06% → 0.09% | 0.12%Aug 2026 | 0.03%Feb 2026 | 13th |
Each finding as a sentence
- Across the 12 months ending September 2026, Thuma’s share of searches among bed frames worldwide increased from 35.4% to 36.5%.
- Across the 12 months ending September 2026, Floyd’s share of searches among bed frames worldwide decreased from 6.1% to 5.2%.
- Across the 12 months ending September 2026, IKEA’s share of searches among bed frames worldwide peaked at 52.5% in June 2026 and was lowest at 41.4% in March 2026.
- Across the 12 months ending September 2026, Thuma’s share of searches among bed frames worldwide peaked at 39.2% in November 2025 and was lowest at 32% in January 2026.
- Across the 12 months ending September 2026, Floyd’s share of searches among bed frames worldwide peaked at 6.5% in December 2025 and was lowest at 4.5% in July 2026.
- Across the 12 months ending September 2026, Zinus’ share of searches among bed frames worldwide peaked at 8.2% in March 2026 and was lowest at 3.2% in June 2026.
- Across the 12 months ending September 2026, Nectar Sleep’s share of searches among bed frames worldwide peaked at 3.9% in May 2026 and was lowest at 2.8% in October 2025.
- Across the 12 months ending September 2026, Avocado rose from 11th to 9th among bed frames worldwide.
- Across the 12 months ending September 2026, Saatva fell from 9th to 10th among bed frames worldwide.
- Across the 12 months ending September 2026, Emma Sleep fell from 10th to 11th among bed frames worldwide.
- Across the 12 months ending September 2026, IKEA, Zinus, Nectar Sleep, Article, Castlery, Sleep Number, Mellow and Novilla held steady: their share of searches among bed frames worldwide each moved less than 0.5 percentage points.
How did search popularity change for bed frames worldwide in September 2026?
8 changes
In September 2026, Thuma gained share of searches among bed frames worldwide, from 33.1% to 36.5%.
In September 2026, IKEA lost share of searches among bed frames worldwide, from 50.1% to 47.8%.
In September 2026, Nectar Sleep lost share of searches among bed frames worldwide, from 3.7% to 2.9%.
In September 2026, Zinus rose from 5th to 4th among bed frames worldwide.
Estimated monthly branded searches for Novilla worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026.
Estimated monthly branded searches for Avocado worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.
Estimated monthly branded searches for Emma Sleep worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Floyd worldwide fell 18.2% over 12 measured months, from 21.4K to 17.5K in September 2026.
Compare popularity between leading brands
- IKEA vs Thuma: compare popularity
- IKEA vs Floyd: compare popularity
- IKEA vs Zinus: compare popularity
- IKEA vs Nectar Sleep: compare popularity
- Thuma vs Floyd: compare popularity
- Thuma vs Zinus: compare popularity
- Thuma vs Nectar Sleep: compare popularity
- Floyd vs Zinus: compare popularity
- Floyd vs Nectar Sleep: compare popularity
- Zinus vs Nectar Sleep: compare popularity
- Compare any of these brands
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