Brandwave

IKEA vs Zinus:Which is more popular?

In September 2026, IKEA had more branded searches than Zinus among bed frames worldwide. IKEA had about 162,000 branded searches, while Zinus had 12,100. IKEA made up 47.8% of all bed frame searches we track, and Zinus accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about bed frames, IKEA appeared in four of the five answers and Zinus in three. IKEA was mentioned before Zinus in three out of four answers.

Among bed frames worldwide in September 2026

Who do people search for more?

IKEA, about 13 searches for every 1 for Zinus

IKEA 162K searchesZinus 12.1K searches

Who does AI mention more?

IKEA, mentioned in 4 of 5 answers, Zinus in 3

IKEA in 4 of 5Zinus in 3 of 5

Who does AI recommend more?

IKEA, named ahead of Zinus in 3 of 4 answers

IKEA first in 3Zinus first in 1

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Top bed frames in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Zinus was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. IKEA was listed before Zinus in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thuma1st
  2. Saatva2nd
  3. IKEA3rd
  4. Zinus4th
  5. Article5th
  6. Floyd–
  7. Nectar Sleep–
  8. Castlery–
  9. Sleep Number–
  10. Avocado–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thuma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zinus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Article2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Saatva2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Floyd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nectar Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Castlery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sleep Number0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avocado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about bed frames

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is IKEA or Zinus more popular in search?

This chart shows how often people search Google for IKEA and Zinus by name. Each line represents a brand's share of searches for all 13 bed frames we track, month by month, from English-language searches worldwide.

IKEA and Zinus among bed frames worldwide, by month

Share of searches by month for IKEA, Zinus. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAThumaFloydZinusNectar SleepArticleCastlerySleep NumberAvocadoSaatvaEmma SleepMellowNovilla
Oct 202548.1%35.4%6.1%3.5%2.8%0.83%0.83%0.83%0.37%0.54%0.46%0.21%0.06%
Nov 202543.8%39.2%5.6%3.9%3.1%0.94%0.94%0.94%0.49%0.49%0.42%0.23%0.05%
Dec 202544.2%37.9%6.5%3.9%3.2%0.77%0.77%0.93%0.42%0.77%0.32%0.23%0.08%
Jan 202651.3%32%5.5%3.8%3.1%0.75%0.75%0.93%0.41%0.62%0.41%0.19%0.04%
Feb 202643.3%39%4.8%4.7%3.8%0.76%0.92%0.92%0.51%0.6%0.41%0.19%0.03%
Mar 202641.4%37.3%5.3%8.2%3.7%0.73%0.88%1.1%0.39%0.48%0.3%0.18%0.05%
Apr 202644.3%38%5.7%3.9%3.9%0.78%0.94%0.94%0.42%0.52%0.32%0.19%0.07%
May 202650.9%32.8%4.6%3.9%3.9%0.77%0.77%0.77%0.5%0.5%0.27%0.19%0.07%
Jun 202652.5%32.8%4.6%3.2%3.2%0.64%0.77%0.77%0.42%0.5%0.27%0.19%0.08%
Jul 202651.1%33.8%4.5%3.8%3.1%0.75%0.75%0.62%0.49%0.41%0.26%0.23%0.08%
Aug 202650.1%33.1%5.4%3.7%3.7%0.73%0.73%0.73%0.48%0.48%0.33%0.22%0.12%
Sep 202647.8%36.5%5.2%3.6%2.9%0.86%0.71%0.71%0.56%0.56%0.38%0.21%0.09%

How has the IKEA and Zinus comparison changed over the last 12 months?

3 findings
  • IKEA was ahead of Zinus in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, IKEA’s share of searches among bed frames worldwide moved from 48.1% to 47.8%, and its estimated monthly branded searches moved from 168K to 162K.
  • Across the 12 months ending September 2026, Zinus’ share of searches among bed frames worldwide moved from 3.5% to 3.6%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for bed frames worldwide in September 2026?

2 changes

  1. In September 2026, IKEA lost share of searches among bed frames worldwide, from 50.1% to 47.8%.

  2. In September 2026, Zinus rose from 5th to 4th among bed frames worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using IKEA’s and Zinus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

IKEA

2 branded search terms

  • ikea bed frame
  • ikea malm bed

Zinus

1 branded search term

  • zinus bed frame

How the Brand Demand Index is measured

Other head-to-heads among bed frames

Creator with pink hair and a pink jacket

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