Brandwave

How popular isIKEA?

In September 2026, people searched for IKEA by name about 55.9 million times worldwide, about the same as the previous year. These searches made up 47.8% of all global bed frame searches, placing IKEA first out of 13 frames. When we asked both ChatGPT and Google AI Overviews about bed frames, IKEA appeared in four of the five answers and was the third most recommended of the 13.

Search and AI answers in September 2026

IKEA is the most searched of 13 competitors and the third most recommended in AI answers.

  1. IKEAShare of searches 47.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. ThumaShare of searches 36.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. FloydShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ZinusShare of searches 3.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Nectar SleepShare of searches 2.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+8 more

IKEA website (opens in a new tab)

Follow IKEA and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top bed frames in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. IKEA is the third most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thuma1st
  2. Saatva2nd
  3. IKEA3rd
  4. Zinus4th
  5. Article5th
  6. Floyd–
  7. Nectar Sleep–
  8. Castlery–
  9. Sleep Number–
  10. Avocado–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thuma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zinus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Article2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Saatva2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Floyd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nectar Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Castlery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sleep Number0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avocado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about bed frames

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which bed frames compete with IKEA?

IKEA against bed frames worldwide, by month

Share of searches by month for IKEA, Thuma, Floyd, Zinus, Nectar Sleep. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAThumaFloydZinusNectar SleepArticleCastlerySleep NumberAvocadoSaatvaEmma SleepMellowNovilla
Oct 202548.1%35.4%6.1%3.5%2.8%0.83%0.83%0.83%0.37%0.54%0.46%0.21%0.06%
Nov 202543.8%39.2%5.6%3.9%3.1%0.94%0.94%0.94%0.49%0.49%0.42%0.23%0.05%
Dec 202544.2%37.9%6.5%3.9%3.2%0.77%0.77%0.93%0.42%0.77%0.32%0.23%0.08%
Jan 202651.3%32%5.5%3.8%3.1%0.75%0.75%0.93%0.41%0.62%0.41%0.19%0.04%
Feb 202643.3%39%4.8%4.7%3.8%0.76%0.92%0.92%0.51%0.6%0.41%0.19%0.03%
Mar 202641.4%37.3%5.3%8.2%3.7%0.73%0.88%1.1%0.39%0.48%0.3%0.18%0.05%
Apr 202644.3%38%5.7%3.9%3.9%0.78%0.94%0.94%0.42%0.52%0.32%0.19%0.07%
May 202650.9%32.8%4.6%3.9%3.9%0.77%0.77%0.77%0.5%0.5%0.27%0.19%0.07%
Jun 202652.5%32.8%4.6%3.2%3.2%0.64%0.77%0.77%0.42%0.5%0.27%0.19%0.08%
Jul 202651.1%33.8%4.5%3.8%3.1%0.75%0.75%0.62%0.49%0.41%0.26%0.23%0.08%
Aug 202650.1%33.1%5.4%3.7%3.7%0.73%0.73%0.73%0.48%0.48%0.33%0.22%0.12%
Sep 202647.8%36.5%5.2%3.6%2.9%0.86%0.71%0.71%0.56%0.56%0.38%0.21%0.09%

  1. 1.IKEA

    47.8%

    Held 1st. 162K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  2. 2.Thuma

    36.5%

    Held 2nd. 124K estimated branded searches, -5.6% vs prior month. Share +3.3 points.

  3. 3.Floyd

    5.2%

    Held 3rd. 17.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  4. 4.Zinus

    3.6%

    Moved from 5th to 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Nectar Sleep

    2.9%

    Moved from 4th to 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.8 points.

  6. 6.Article

    0.86%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Castlery

    0.71%

    Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  8. 8.Sleep Number

    0.71%

    Held 8th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  9. 9.Avocado

    0.56%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Saatva

    0.56%

    Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Emma Sleep

    0.38%

    Held 11th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Mellow

    0.21%

    Held 12th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

  13. 13.Novilla

    0.09%

    Held 13th. 320 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between IKEA and its closest rivals

Every comparison with IKEA

29 comparisons

How has branded search demand for IKEA changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for IKEA worldwide held steady at 55.9M.
  • Across the 12 months ending September 2026, IKEA’s share of searches among bed frames worldwide peaked at 52.5% in June 2026 and was lowest at 41.4% in March 2026.

How did search popularity change for bed frames worldwide in September 2026?

6 changes

  1. In September 2026, Thuma gained share of searches among bed frames worldwide, from 33.1% to 36.5%.

  2. In September 2026, IKEA lost share of searches among bed frames worldwide, from 50.1% to 47.8%.

  3. In September 2026, Nectar Sleep lost share of searches among bed frames worldwide, from 3.7% to 2.9%.

  4. In September 2026, Zinus rose from 5th to 4th among bed frames worldwide.

  5. Estimated monthly branded searches for Novilla worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026.

  6. Estimated monthly branded searches for Avocado worldwide rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.

How are IKEA’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ikea
  • ikea antilop
  • ikea bed frame
  • ikea high chair
  • ikea malm bed

Do you work for IKEA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does IKEA compete?

IKEA is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Curtain brands1st of 885.2%Show ranking
Cushion brands1st of 886.9%Show ranking
Baby high chair brands2nd of 616.7%Show ranking
Bed frames1st of 1347.8%Shown above
Creator with pink hair and a pink jacket

Is IKEA your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free