Brandwave

How popular isIKEA in search?

In August 2026, there were an estimated 55.6M branded searches for IKEA worldwide which held steady over the last 11 months. IKEA holds 88.8% estimated Share of Search among curtain brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. IKEA88.8%
  2. Dunelm6.5%
  3. John Lewis4.4%
  4. Next0.17%
  5. Hillarys0.12%
  6. Habitat0.01%
IKEA website (opens in a new tab)

Follow IKEA and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which curtain brands compete with IKEA?

IKEA against curtain brands worldwide, by month

Share of Search by month for IKEA, Dunelm, John Lewis. The figures are in the table below the chart.

View monthly share of search table
MonthIKEADunelmJohn LewisNextHillarysHabitat
Oct 202588%6.5%5.3%0.14%0.1%0.01%
Nov 202585.7%6.3%7.7%0.16%0.11%0.01%
Dec 202585.8%6.3%7.7%0.14%0.05%0.01%
Jan 202688%6.5%5.3%0.14%0.12%0.01%
Feb 202687.9%6.5%5.3%0.17%0.12%0.02%
Mar 202686.8%6.4%6.4%0.21%0.14%0.02%
Apr 202687.9%6.5%5.3%0.2%0.12%0.02%
May 202687.9%6.5%5.3%0.25%0.12%0.01%
Jun 202687.9%6.5%5.3%0.21%0.14%0.01%
Jul 202688.9%5.4%5.4%0.21%0.14%0.01%
Aug 202688.8%6.5%4.4%0.17%0.12%0.01%
Sep 2026——————

  1. 1.IKEA

    88.8%

    Held 1st. 55.6M estimated branded searches, +22.2% vs prior month. Share -0.1 points.

  2. 2.Dunelm

    6.5%

    Held 2nd. 4.1M estimated branded searches, +49.3% vs prior month. Share +1.2 points.

  3. 3.John Lewis

    4.4%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Next

    0.17%

    Held 4th. 109K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hillarys

    0.12%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Habitat

    0.01%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between IKEA and its closest rivals

How has branded search demand for IKEA changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for IKEA worldwide held steady at 55.6M.
  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among curtain brands worldwide increased from 88% to 88.8%.
  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among curtain brands worldwide peaked at 88.9% in July 2026 and was lowest at 85.7% in November 2025.

How did search popularity change for curtain brands worldwide in August 2026?

  1. In August 2026, Dunelm gained estimated Share of Search among curtain brands worldwide, from 5.4% to 6.5%.

  2. In August 2026, John Lewis lost estimated Share of Search among curtain brands worldwide, from 5.4% to 4.4%.

  3. Estimated monthly branded searches for Hillarys worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  4. Estimated monthly branded searches for Next worldwide rose 22.3% over 11 measured months, from 88.8K to 109K in August 2026.

Where does IKEA compete?

IKEA is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Curtain brands1st of 688.8%Shown above
Cushion brands1st of 692.9%Show ranking
Furniture brands1st of 596.7%Show ranking
Filing cabinet brands1st of 598.7%Show ranking
Shelving1st of 699.1%Show ranking
Shoe racks1st of 699.7%Show ranking

How is IKEA measured?

Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ikea

Do you work for IKEA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is IKEA your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free