IKEA vs POLYWOOD:Which is more popular?
In September 2026, POLYWOOD had more branded searches than IKEA among garden bench brands worldwide. POLYWOOD had about 74,000 branded searches, while IKEA had 720. POLYWOOD made up 91.3% of all garden bench brand searches we track, and IKEA accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about garden bench brands, IKEA appeared in all five answers and POLYWOOD in four. IKEA and POLYWOOD were each mentioned first in two of the four answers.
Who do people search for more?
POLYWOOD, about 103 searches for every 1 for IKEA
Who does AI mention more?
IKEA, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top garden bench brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, IKEA appeared in all five answers. POLYWOOD was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. IKEA and POLYWOOD were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- IKEA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- POLYWOOD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HAY2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Alexander Rose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Forest Garden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kettler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rowlinson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VonHaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Charles Bentley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about garden bench brands
5 answers
Asked ChatGPT
“Which garden bench brand should I buy?”
Asked ChatGPT
“What are the best garden bench brands?”
Asked ChatGPT
“What's the best garden bench brand for a small garden?”
Searched Google, AI Overview
“wooden garden bench”
- 1IKEA
- 1
Searched Google, AI Overview
“outdoor bench for garden”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is IKEA or POLYWOOD more popular in search?
This chart shows how often people search Google for IKEA and POLYWOOD by name. Each line represents a brand's share of searches for all nine garden bench brands we track, month by month, from English-language searches worldwide.
Share of searches by month for POLYWOOD, IKEA. The figures are in the table below the chart.
View monthly share of searches table
| Month | POLYWOOD | Kettler | IKEA | Rowlinson | Alexander Rose | Forest Garden | HAY | VonHaus | Charles Bentley |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 93.3% | 4.5% | 1.1% | 0.34% | 0.28% | 0.21% | 0.09% | 0.04% | 0.08% |
| Nov 2025 | 93.4% | 4.5% | 1.1% | 0.23% | 0.32% | 0.17% | 0.09% | 0.04% | 0.06% |
| Dec 2025 | 94.5% | 3.7% | 0.91% | 0.19% | 0.33% | 0.09% | 0.09% | 0.05% | 0.07% |
| Jan 2026 | 91% | 6.6% | 1.3% | 0.35% | 0.28% | 0.17% | 0.13% | 0.04% | 0.09% |
| Feb 2026 | 89.7% | 8% | 1.1% | 0.34% | 0.28% | 0.31% | 0.16% | 0.03% | 0.06% |
| Mar 2026 | 83.3% | 13.7% | 1.4% | 0.5% | 0.4% | 0.3% | 0.16% | 0.11% | 0.12% |
| Apr 2026 | 83.7% | 13.8% | 1.2% | 0.48% | 0.33% | 0.16% | 0.11% | 0.11% | 0.11% |
| May 2026 | 83.6% | 13.7% | 1.2% | 0.54% | 0.39% | 0.2% | 0.11% | 0.06% | 0.13% |
| Jun 2026 | 86% | 11.5% | 1.2% | 0.49% | 0.31% | 0.17% | 0.11% | 0.06% | 0.13% |
| Jul 2026 | 80.8% | 16.2% | 1.2% | 0.81% | 0.53% | 0.23% | 0.12% | 0.07% | 0.16% |
| Aug 2026 | 83.5% | 13.7% | 1.2% | 0.7% | 0.42% | 0.16% | 0.13% | 0.11% | 0.11% |
| Sep 2026 | 91.3% | 6.7% | 0.89% | 0.35% | 0.3% | 0.14% | 0.14% | 0.11% | 0.1% |
How has the IKEA and POLYWOOD comparison changed over the last 12 months?
3 findings
- POLYWOOD was ahead of IKEA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among garden bench brands worldwide moved from 1.1% to 0.89%, and its estimated monthly branded searches moved from 590 to 720.
- Across the 12 months ending September 2026, POLYWOOD’s share of searches among garden bench brands worldwide moved from 93.3% to 91.3%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for garden bench brands worldwide in September 2026?
2 changes
In September 2026, POLYWOOD gained share of searches among garden bench brands worldwide, from 83.5% to 91.3%.
Estimated monthly branded searches for IKEA worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IKEA’s and POLYWOOD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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