Brandwave

How popular isPOLYWOOD?

In September 2026, people searched for POLYWOOD by name about 74,000 times worldwide, a 49.5% increase from the previous year. These searches made up 42% of all global garden bench brand searches, placing POLYWOOD first out of eight brands. When we asked both ChatGPT and Google AI Overviews about garden bench brands, POLYWOOD appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

POLYWOOD is the most searched of 8 competitors and the most recommended in AI answers.

  1. POLYWOODShare of searches 42%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HAYShare of searches 15.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. KettlerShare of searches 15.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Forest GardenShare of searches 10.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
  5. VonHausShare of searches 8.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top garden bench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, POLYWOOD was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. POLYWOOD is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. POLYWOOD1st
  2. Forest Garden2nd
  3. Alexander Rose2nd
  4. HAY4th
  5. Kettler–
  6. VonHaus–
  7. Charles Bentley–
  8. Rowlinson–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • POLYWOOD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HAY2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forest Garden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alexander Rose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kettler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VonHaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charles Bentley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rowlinson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden bench brands

5 answers

  • Asked ChatGPT

    “Which garden bench brand should I buy?”

    1. 1Forest Garden
    2. 2POLYWOOD

  • Asked ChatGPT

    “What are the best garden bench brands?”

    1. 1Alexander Rose
    2. 2POLYWOOD
    3. 3HAY

  • Asked ChatGPT

    “What's the best garden bench brand for a small garden?”

    1. 1POLYWOOD
    2. 2HAY

  • Searched Google, AI Overview

    “wooden garden bench”

    1. Searched Google, AI Overview

      “outdoor bench for garden”

      1. 1POLYWOOD

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which garden bench brands compete with POLYWOOD?

    POLYWOOD against garden bench brands worldwide, by month

    Share of searches by month for POLYWOOD, HAY, Kettler, Forest Garden, VonHaus, Charles Bentley. The figures are in the table below the chart.

    View monthly share of searches table
    MonthPOLYWOODHAYKettlerForest GardenVonHausCharles BentleyAlexander RoseRowlinson
    Oct 202532.9%18.6%22%12%9.8%1.9%2%0.67%
    Nov 202531.5%21.8%21.1%11.5%9.4%2.3%1.9%0.56%
    Dec 202528.5%22.6%23.3%10.4%10.4%2%2.1%0.51%
    Jan 202629.3%19%24%10.7%8.8%5.9%1.8%0.52%
    Feb 202636.9%17.1%20.2%11%7.4%4.9%1.9%0.61%
    Mar 202646.5%12.8%17.1%9.4%7.6%4.2%1.9%0.55%
    Apr 202656.1%9.5%13.8%7.5%7.5%3.4%1.6%0.54%
    May 202652%9.5%15.6%8.5%8.5%3.8%1.5%0.5%
    Jun 202649.7%9.1%14.9%10%10%4.5%1.4%0.48%
    Jul 202641.5%11.3%18.6%10.2%10.2%5.5%2.1%0.6%
    Aug 202643.4%11.9%15.9%10.7%8.7%7.1%1.9%0.48%
    Sep 202642%15.9%15.4%10.3%8.4%5.6%1.8%0.57%

    1. 1.POLYWOOD

      42%

      Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

    2. 2.HAY

      15.9%

      Moved from 3rd to 2nd. 28K estimated branded searches, +13.4% vs prior month. Share +4.1 points.

    3. 3.Kettler

      15.4%

      Moved from 2nd to 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

    4. 4.Forest Garden

      10.3%

      Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

    5. 5.VonHaus

      8.4%

      Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

    6. 6.Charles Bentley

      5.6%

      Held 6th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.5 points.

    7. 7.Alexander Rose

      1.8%

      Held 7th. 3.1K estimated branded searches, -20.7% vs prior month. Share -0.1 points.

    8. 8.Rowlinson

      0.57%

      Held 8th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

    Compare popularity between POLYWOOD and its closest rivals

    Every comparison with POLYWOOD

    23 comparisons

    How has branded search demand for POLYWOOD changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for POLYWOOD worldwide rose from 49.5K to 74K.
    • Across the 12 months ending September 2026, POLYWOOD’s share of searches among garden bench brands worldwide increased from 32.9% to 42%.
    • Across the 12 months ending September 2026, POLYWOOD’s share of searches among garden bench brands worldwide peaked at 56.1% in April 2026 and was lowest at 28.5% in December 2025.

    How did search popularity change for garden bench brands worldwide in September 2026?

    4 changes

    1. In September 2026, HAY overtook Kettler to rank 2nd among garden bench brands worldwide, with 15.9% of the searches.

    2. In September 2026, Charles Bentley lost share of searches among garden bench brands worldwide, from 7.1% to 5.6%.

    3. In September 2026, POLYWOOD lost share of searches among garden bench brands worldwide, from 43.4% to 42%.

    4. Estimated monthly branded searches for Kettler worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

    How are POLYWOOD’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using POLYWOOD’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • polywood

    Do you work for POLYWOOD? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does POLYWOOD compete?

    POLYWOOD is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Outdoor furniture brands8th of 130.96%Show ranking
    Garden bench brands1st of 842%Shown above
    Garden swing brands1st of 1046.1%Show ranking
    Creator with pink hair and a pink jacket

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