Kettler vs POLYWOOD:Which is more popular?
In September 2026, POLYWOOD had more branded searches than Kettler among outdoor furniture brands worldwide. POLYWOOD had about 74,000 branded searches, while Kettler had 27,100. POLYWOOD made up 0.96% of all outdoor furniture brand searches we track, and Kettler accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about outdoor furniture brands, POLYWOOD appeared in all five answers and Kettler in none.
Who do people search for more?
POLYWOOD, about 3 searches for every 1 for Kettler
Who does AI mention more?
POLYWOOD, mentioned in every answer we collected
Who does AI recommend more?
POLYWOOD, the only one of the two named
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Top outdoor furniture brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, POLYWOOD appeared in all five answers. Kettler did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- POLYWOOD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pottery Barn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Article3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Frontgate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sunbrella3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Outer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neighbor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bunnings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mitre 100 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kettler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outdoor furniture brands
5 answers
Asked ChatGPT
“Which outdoor furniture brand should I buy?”
Asked ChatGPT
“What are the best outdoor furniture brands?”
Asked ChatGPT
“What's the best outdoor furniture brand for a backyard patio?”
Searched Google, AI Overview
“best outdoor furniture”
Searched Google, AI Overview
“outdoor dining set”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Kettler or POLYWOOD more popular in search?
This chart shows how often people search Google for Kettler and POLYWOOD by name. Each line represents a brand's share of searches for all 13 outdoor furniture brands we track, month by month, from English-language searches worldwide.
Share of searches by month for POLYWOOD, Kettler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Pottery Barn | Mitre 10 | Freedom Furniture | Article | Frontgate | Keter | POLYWOOD | Hartman | Sunbrella | Kettler | Outer | Neighbor |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 25.6% | 9.4% | 2.3% | 1.4% | 1.5% | 0.69% | 0.57% | 0.57% | 0.31% | 0.38% | 0.04% | 0.02% |
| Nov 2025 | 50.1% | 33.6% | 8.2% | 2.5% | 1.5% | 2% | 0.61% | 0.5% | 0.41% | 0.22% | 0.33% | 0.03% | 0.02% |
| Dec 2025 | 58.1% | 26% | 9.5% | 1.9% | 1.2% | 1.3% | 0.47% | 0.38% | 0.7% | 0.17% | 0.31% | 0.01% | 0.01% |
| Jan 2026 | 53.8% | 29.5% | 8.9% | 2.2% | 1.6% | 1.5% | 0.65% | 0.53% | 0.8% | 0.24% | 0.44% | 0.02% | 0.02% |
| Feb 2026 | 53.8% | 29.5% | 8.8% | 1.8% | 1.6% | 1.4% | 0.8% | 0.8% | 0.65% | 0.36% | 0.44% | 0.03% | 0.03% |
| Mar 2026 | 52.6% | 28.8% | 8.6% | 2.1% | 1.6% | 1.7% | 1.2% | 1.4% | 0.78% | 0.52% | 0.52% | 0.08% | 0.06% |
| Apr 2026 | 54.7% | 24.5% | 9% | 2.2% | 1.6% | 2.2% | 1.5% | 2.2% | 0.66% | 0.66% | 0.54% | 0.1% | 0.07% |
| May 2026 | 49.3% | 26.9% | 9.9% | 3% | 1.8% | 2.4% | 1.6% | 2.4% | 0.73% | 0.89% | 0.73% | 0.12% | 0.1% |
| Jun 2026 | 51.1% | 27.9% | 8.4% | 3.1% | 1.9% | 1.7% | 1.4% | 2.1% | 0.76% | 0.92% | 0.62% | 0.07% | 0.08% |
| Jul 2026 | 48.9% | 32.7% | 8% | 2.4% | 1.8% | 1.6% | 1.1% | 1.3% | 0.72% | 0.72% | 0.59% | 0.05% | 0.07% |
| Aug 2026 | 47.8% | 32% | 9.6% | 2.4% | 2.1% | 1.9% | 1.1% | 1.3% | 0.71% | 0.58% | 0.47% | 0.06% | 0.05% |
| Sep 2026 | 53.1% | 29.1% | 8.7% | 2.1% | 1.9% | 1.8% | 0.96% | 0.96% | 0.53% | 0.43% | 0.35% | 0.04% | 0.03% |
How has the Kettler and POLYWOOD comparison changed over the last 12 months?
3 findings
- POLYWOOD was ahead of Kettler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kettler’s share of searches among outdoor furniture brands worldwide moved from 0.38% to 0.35%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, POLYWOOD’s share of searches among outdoor furniture brands worldwide moved from 0.57% to 0.96%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for outdoor furniture brands worldwide in September 2026?
2 changes
POLYWOOD’s share of searches among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 2.1% to 0.96% in September 2026.
Estimated monthly branded searches for Kettler worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kettler’s and POLYWOOD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among outdoor furniture brands
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