Brandwave

Outdoor furniture brands:Which brands are most popular in search?

In August 2026, Bunnings was the most searched among outdoor furniture brands worldwide, with an estimated 3.4M branded searches and 78.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bunnings78.4%
  2. Mitre 1015.8%
  3. Freedom Furniture3.9%
  4. Hartman1.2%
  5. Kettler0.78%

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Share of SearchLeaderboard

Compare the outdoor furniture brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among outdoor furniture brands worldwide, by month

Share of Search by month for Bunnings, Mitre 10, Freedom Furniture. The figures are in the table below the chart.

View monthly share of search table
MonthBunningsMitre 10Freedom FurnitureHartmanKettler
Oct 202581.9%13.5%3.3%0.81%0.54%
Nov 202581.4%13.4%4%0.66%0.54%
Dec 202582.4%13.5%2.7%1%0.45%
Jan 202681.5%13.4%3.3%1.2%0.66%
Feb 202682.1%13.5%2.7%0.99%0.66%
Mar 202681.3%13.4%3.3%1.2%0.81%
Apr 202681.5%13.4%3.3%0.99%0.81%
May 202677.5%15.6%4.6%1.1%1.1%
Jun 202679.9%13.1%4.8%1.2%0.97%
Jul 202680.6%13.2%4%1.2%0.97%
Aug 202678.4%15.8%3.9%1.2%0.78%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Bunnings

    78.4%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Mitre 10

    15.8%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +2.5 points.

  3. Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Hartman

    1.2%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Kettler

    0.78%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among outdoor furniture brands worldwide?

In August 2026, Bunnings was the most searched among outdoor furniture brands worldwide, with an estimated 3.4M branded searches and 78.4% estimated Share of Search within this set. Mitre 10 is in 2nd place, 62.7 percentage points behind at 15.8% Share of Search.

Global outdoor furniture brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bunnings81.9% → 78.4%82.4%Dec 202577.5%May 20261st
Mitre 1013.5% → 15.8%15.8%Aug 202613.1%Jun 20262nd
Freedom Furniture3.3% → 3.9%4.8%Jun 20262.7%Dec 20253rd
Hartman0.81% → 1.2%1.2%Jan 20260.66%Nov 20254th
Kettler0.54% → 0.78%1.1%May 20260.45%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bunnings’ estimated Share of Search among outdoor furniture brands worldwide decreased from 81.9% to 78.4%.
  • Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among outdoor furniture brands worldwide increased from 13.5% to 15.8%.
  • Across the 11 months ending August 2026, Freedom Furniture’s estimated Share of Search among outdoor furniture brands worldwide increased from 3.3% to 3.9%.
  • Across the 11 months ending August 2026, Bunnings’ estimated Share of Search among outdoor furniture brands worldwide peaked at 82.4% in December 2025 and was lowest at 77.5% in May 2026.
  • Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among outdoor furniture brands worldwide peaked at 15.8% in August 2026 and was lowest at 13.1% in June 2026.
  • Across the 11 months ending August 2026, Freedom Furniture’s estimated Share of Search among outdoor furniture brands worldwide peaked at 4.8% in June 2026 and was lowest at 2.7% in December 2025.
  • Across the 11 months ending August 2026, Hartman and Kettler held steady: their estimated Share of Search among outdoor furniture brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for outdoor furniture brands worldwide in August 2026?

  1. In August 2026, Mitre 10 gained estimated Share of Search among outdoor furniture brands worldwide, from 13.2% to 15.8%.

  2. In August 2026, Bunnings lost estimated Share of Search among outdoor furniture brands worldwide, from 80.6% to 78.4%.

  3. Estimated monthly branded searches for Freedom Furniture worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

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