Brandwave

Frontgate vs POLYWOOD:Which is more popular?

In September 2026, Frontgate had more branded searches than POLYWOOD among outdoor furniture brands worldwide. Frontgate had about 135,000 branded searches, while POLYWOOD had 74,000. Frontgate made up 1.8% of all outdoor furniture brand searches we track, and POLYWOOD accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about outdoor furniture brands, POLYWOOD appeared in all five answers and Frontgate in three. POLYWOOD was mentioned before Frontgate in three out of four answers.

Among outdoor furniture brands worldwide in September 2026

Who do people search for more?

Frontgate, about 82% more searches than POLYWOOD

Frontgate 135K searchesPOLYWOOD 74K searches

Who does AI mention more?

POLYWOOD, mentioned in every answer we collected

POLYWOOD in 5 of 5Frontgate in 3 of 5

Who does AI recommend more?

POLYWOOD, named ahead of Frontgate in 3 of 4 answers

POLYWOOD first in 3Frontgate first in 1

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Top outdoor furniture brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, POLYWOOD appeared in all five answers. Frontgate was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. POLYWOOD was listed before Frontgate in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. POLYWOOD1st
  2. Frontgate2nd
  3. Neighbor3rd
  4. Article4th
  5. Outer5th
  6. Pottery Barn6th
  7. Sunbrella7th
  8. Bunnings–
  9. Mitre 10–
  10. Freedom Furniture–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • POLYWOOD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pottery Barn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Article3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frontgate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbrella3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Outer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neighbor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bunnings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitre 100 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom Furniture0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about outdoor furniture brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Frontgate or POLYWOOD more popular in search?

This chart shows how often people search Google for Frontgate and POLYWOOD by name. Each line represents a brand's share of searches for all 13 outdoor furniture brands we track, month by month, from English-language searches worldwide.

Frontgate and POLYWOOD among outdoor furniture brands worldwide, by month

Share of searches by month for Frontgate, POLYWOOD. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsPottery BarnMitre 10Freedom FurnitureArticleFrontgateKeterPOLYWOODHartmanSunbrellaKettlerOuterNeighbor
Oct 202557.2%25.6%9.4%2.3%1.4%1.5%0.69%0.57%0.57%0.31%0.38%0.04%0.02%
Nov 202550.1%33.6%8.2%2.5%1.5%2%0.61%0.5%0.41%0.22%0.33%0.03%0.02%
Dec 202558.1%26%9.5%1.9%1.2%1.3%0.47%0.38%0.7%0.17%0.31%0.01%0.01%
Jan 202653.8%29.5%8.9%2.2%1.6%1.5%0.65%0.53%0.8%0.24%0.44%0.02%0.02%
Feb 202653.8%29.5%8.8%1.8%1.6%1.4%0.8%0.8%0.65%0.36%0.44%0.03%0.03%
Mar 202652.6%28.8%8.6%2.1%1.6%1.7%1.2%1.4%0.78%0.52%0.52%0.08%0.06%
Apr 202654.7%24.5%9%2.2%1.6%2.2%1.5%2.2%0.66%0.66%0.54%0.1%0.07%
May 202649.3%26.9%9.9%3%1.8%2.4%1.6%2.4%0.73%0.89%0.73%0.12%0.1%
Jun 202651.1%27.9%8.4%3.1%1.9%1.7%1.4%2.1%0.76%0.92%0.62%0.07%0.08%
Jul 202648.9%32.7%8%2.4%1.8%1.6%1.1%1.3%0.72%0.72%0.59%0.05%0.07%
Aug 202647.8%32%9.6%2.4%2.1%1.9%1.1%1.3%0.71%0.58%0.47%0.06%0.05%
Sep 202653.1%29.1%8.7%2.1%1.9%1.8%0.96%0.96%0.53%0.43%0.35%0.04%0.03%

How has the Frontgate and POLYWOOD comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: POLYWOOD took it in June 2026, Frontgate took it in July 2026.
  • Across the 12 months ending September 2026, Frontgate’s share of searches among outdoor furniture brands worldwide moved from 1.5% to 1.8%, and its estimated monthly branded searches held steady at 135K.
  • Across the 12 months ending September 2026, POLYWOOD’s share of searches among outdoor furniture brands worldwide moved from 0.57% to 0.96%, and its estimated monthly branded searches moved from 49.5K to 74K.

How did search popularity change for outdoor furniture brands worldwide in September 2026?

1 change
  1. POLYWOOD’s share of searches among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 2.1% to 0.96% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Frontgate’s and POLYWOOD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frontgate

1 branded search term

  • frontgate

POLYWOOD

1 branded search term

  • polywood

How the Brand Demand Index is measured

Other head-to-heads among outdoor furniture brands

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