How popular isKeter in search?
In September 2026, there were an estimated 74K branded searches for Keter worldwide which is up 22.3% over the last 12 months. Keter holds 1.5% estimated Share of Search among outdoor furniture brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which outdoor furniture brands compete with Keter?
Share of Search by month for Bunnings, Mitre 10, Freedom Furniture, Keter. The figures are in the table below the chart.
View monthly share of search table
| Month | Bunnings | Mitre 10 | Freedom Furniture | Keter | Hartman | Sunbrella | Kettler |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.7% | 13.3% | 3.2% | 0.98% | 0.8% | 0.44% | 0.53% |
| Nov 2025 | 80.3% | 13.2% | 4% | 0.97% | 0.65% | 0.36% | 0.53% |
| Dec 2025 | 81.6% | 13.3% | 2.7% | 0.66% | 0.99% | 0.24% | 0.44% |
| Jan 2026 | 80.4% | 13.2% | 3.2% | 0.97% | 1.2% | 0.36% | 0.65% |
| Feb 2026 | 80.7% | 13.3% | 2.7% | 1.2% | 0.98% | 0.53% | 0.65% |
| Mar 2026 | 79.3% | 13% | 3.2% | 1.8% | 1.2% | 0.78% | 0.78% |
| Apr 2026 | 79% | 13% | 3.2% | 2.1% | 0.96% | 0.96% | 0.78% |
| May 2026 | 74.6% | 15% | 4.5% | 2.4% | 1.1% | 1.3% | 1.1% |
| Jun 2026 | 77.2% | 12.7% | 4.6% | 2.1% | 1.1% | 1.4% | 0.93% |
| Jul 2026 | 78.3% | 12.9% | 3.9% | 1.7% | 1.2% | 1.2% | 0.95% |
| Aug 2026 | 76.4% | 15.3% | 3.8% | 1.7% | 1.1% | 0.92% | 0.75% |
| Sep 2026 | 80.2% | 13.2% | 3.2% | 1.5% | 0.79% | 0.65% | 0.53% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.2% | 4.1M | +22.1% | +3.8 points | |
| 2, held 2nd | 13.2% | 673K | 0% | -2.2 points | |
| 3, held 3rd | 3.2% | 165K | 0% | -0.5 points | |
| 4, held 4th | 1.5% | 74K | 0% | -0.2 points | |
| 5, held 5th | 0.79% | 40.5K | -18.2% | -0.3 points | |
| 6, held 6th | 0.65% | 33.1K | -18.3% | -0.3 points | |
| 7, held 7th | 0.53% | 27.1K | -18.1% | -0.2 points |
1.
Bunnings80.2%
Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +3.8 points.
2.
Mitre 10
13.2%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -2.2 points.
3.2%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
Keter1.5%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Hartman
0.79%
Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
0.65%
Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
7.
Kettler0.53%
Held 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
Compare search popularity between Keter and its closest rivals
Every comparison with Keter
36 comparisons
- Keter vs Shire
- Keter vs Toomax
- Black and Decker vs Keter
- Brabantia vs Keter
- Keter vs Stanley
- Keter vs WORX
- Bestway vs Keter
- Bunnings vs Keter
- FlexiSpot vs Keter
- Freedom Furniture vs Keter
- Intex vs Keter
- Keter vs Little Tikes
- Keter vs Mitre 10
- Keter vs Plum
- Keter vs Songmics
- Keter vs Step2
- Keter vs Rubbermaid
- Hartman vs Keter
- Keter vs Sunbrella
- ClosetMaid vs Keter
- Keter vs Kettler
- Iris Ohyama vs Keter
- Keter vs Muji
- Curver vs Keter
- Forest Garden vs Keter
- Keter vs Sealey
- Keter vs Whitmor
- Keter vs Suncast
- Charles Bentley vs Keter
- Gonge vs Keter
- Keter vs TP Toys
- Absco vs Keter
- Arbor Garden vs Keter
- Keter vs Rowlinson
- Keter vs Wham
- Keter vs Store It Out
How has branded search demand for Keter changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Keter worldwide rose from 60.5K to 74K.
- Across the 12 months ending September 2026, Keter’s estimated Share of Search among outdoor furniture brands worldwide peaked at 2.4% in May 2026 and was lowest at 0.66% in December 2025.
How did search popularity change for outdoor furniture brands worldwide in September 2026?
6 changes
In September 2026, Bunnings gained estimated Share of Search among outdoor furniture brands worldwide, from 76.4% to 80.2%.
In September 2026, Mitre 10 lost estimated Share of Search among outdoor furniture brands worldwide, from 15.3% to 13.2%.
In September 2026, Freedom Furniture lost estimated Share of Search among outdoor furniture brands worldwide, from 3.8% to 3.2%.
Sunbrella’s estimated Share of Search among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.65% in September 2026.
Keter’s estimated Share of Search among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 2.1% to 1.5% in September 2026.
Estimated monthly branded searches for Hartman worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Where does Keter compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Garden storage box brands | 2nd of 6 | 0.8% | Show ranking |
| Outdoor furniture brands | 4th of 7 | 1.5% | Shown above |
| Kids play equipment brands | 4th of 8 | 12.6% | Show ranking |
| Workbench brands | 3rd of 5 | 17.2% | Show ranking |
| Shelving | 2nd of 5 | 17.7% | Show ranking |
| Storage baskets | 2nd of 6 | 30% | Show ranking |
| Storage shed brands | 1st of 5 | 53.4% | Show ranking |
| Log store brands | 1st of 6 | 70.7% | Show ranking |
How is Keter measured?
Brandwave collects information about searches that people make online using Keter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- keter
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Is Keter your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.