How popular isLifetime?
In September 2026, people searched for Lifetime by name about 34,900 times worldwide, a 20.5% decrease from the previous year. These searches made up 7.3% of all global storage shed brand searches, placing Lifetime fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about storage shed brands, Lifetime appeared in three of the five answers and was the second most recommended of the six.
Lifetime is the fourth most searched of 6 competitors and the second most recommended in AI answers.
- Tuff ShedShare of searches 36.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
KeterShare of searches 29.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
RubbermaidShare of searches 20%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
LifetimeShare of searches 7.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
SuncastShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top storage shed brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lifetime was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lifetime is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Suncast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tuff Shed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lifetime3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Keter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Absco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about storage shed brands
5 answers
Asked ChatGPT
“Which storage shed brand should I buy?”
Asked ChatGPT
“What are the best storage shed brands?”
Asked ChatGPT
“What's the best storage shed brand for garden storage?”
Searched Google, AI Overview
“outdoor storage shed”
Searched Google, AI Overview
“backyard storage shed”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which storage shed brands compete with Lifetime?
Share of searches by month for Tuff Shed, Keter, Rubbermaid, Lifetime, Suncast. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tuff Shed | Keter | Rubbermaid | Lifetime | Suncast | Absco |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 23.9% | 23.9% | 10.7% | 4.8% | 1.1% |
| Nov 2025 | 37.3% | 25% | 25% | 7.5% | 4.1% | 1.2% |
| Dec 2025 | 35.9% | 24% | 29.3% | 4.8% | 4.8% | 1.2% |
| Jan 2026 | 37.9% | 25.3% | 25.3% | 6.2% | 4.1% | 1.2% |
| Feb 2026 | 35% | 28.6% | 23.4% | 7% | 4.7% | 1.4% |
| Mar 2026 | 36.6% | 30.1% | 20.1% | 7.4% | 4.9% | 0.96% |
| Apr 2026 | 33.5% | 33.5% | 18.4% | 8.2% | 5.5% | 0.88% |
| May 2026 | 33.5% | 33.5% | 18.4% | 8.3% | 5.5% | 0.73% |
| Jun 2026 | 32.5% | 32.5% | 17.8% | 9.7% | 6.5% | 0.86% |
| Jul 2026 | 35.7% | 29.2% | 19.5% | 8.8% | 5.8% | 0.95% |
| Aug 2026 | 34.6% | 28.3% | 23.1% | 8.5% | 4.6% | 0.92% |
| Sep 2026 | 36.6% | 29.9% | 20% | 7.3% | 4.9% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.6% | 90.5K | 0% | +2 points | |
| 2, held 2nd | 29.9% | 74K | 0% | +1.7 points | |
| 3, held 3rd | 20% | 49.5K | -18.2% | -3.1 points | |
| 4, held 4th | 7.3% | 18.1K | -18.5% | -1.2 points | |
| 5, held 5th | 4.9% | 12.1K | 0% | +0.3 points | |
| 6, held 6th | 1.2% | 2.9K | +20.8% | +0.3 points |
36.6%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +2 points.
2.
Keter29.9%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.7 points.
20%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.1 points.
4.
Lifetime7.3%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
5.
Suncast4.9%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Absco1.2%
Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.3 points.
Compare popularity between Lifetime and its closest rivals
Every comparison with Lifetime
20 comparisons
- Keter vs Lifetime
- Lifetime vs Toomax
- Forest Garden vs Lifetime
- Lifetime vs Rubbermaid
- Lifetime vs Tuff Shed
- Lifetime vs Rainbow Play Systems
- Lifetime vs Suncast
- Backyard Discovery vs Lifetime
- Bestway vs Lifetime
- Intex vs Lifetime
- KidKraft vs Lifetime
- Lifetime vs Little Tikes
- Lifetime vs Step2
- Gorilla Playsets vs Lifetime
- Lifetime vs Plum
- Gonge vs Lifetime
- Lifetime vs TP Toys
- Absco vs Lifetime
- Lifetime vs Rowlinson
- Lifetime vs Store It Out
How has branded search demand for Lifetime changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lifetime worldwide fell from 43.9K to 34.9K.
- Across the 12 months ending September 2026, Lifetime’s share of searches among storage shed brands worldwide decreased from 10.7% to 7.3%.
- Across the 12 months ending September 2026, Lifetime’s share of searches among storage shed brands worldwide peaked at 10.7% in October 2025 and was lowest at 4.8% in December 2025.
How did search popularity change for storage shed brands worldwide in September 2026?
4 changes
In September 2026, Tuff Shed gained share of searches among storage shed brands worldwide, from 34.6% to 36.6%.
In September 2026, Keter gained share of searches among storage shed brands worldwide, from 28.3% to 29.9%.
In September 2026, Rubbermaid lost share of searches among storage shed brands worldwide, from 23.1% to 20%.
In September 2026, Lifetime lost share of searches among storage shed brands worldwide, from 8.5% to 7.3%.
How are Lifetime’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Lifetime’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lifetime deck box
- lifetime playset
- lifetime shed
- lifetime storage shed
- lifetime swing set
Do you work for Lifetime? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Lifetime compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Garden storage box brands | 3rd of 7 | 0.26% | Show ranking |
| Kids play equipment brands | 8th of 12 | 1.7% | Show ranking |
| Storage shed brands | 4th of 6 | 7.3% | Shown above |
| Playset brands | 4th of 6 | 7.3% | Show ranking |
Is Lifetime your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.