Lifetime vs Plum:Which is more popular?
In September 2026, Lifetime had more branded searches than Plum among kids play equipment brands worldwide. Lifetime had about 10,800 branded searches, while Plum had 5,870. Lifetime made up 1.7% of all kids play equipment brand searches we track, and Plum accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about kids play equipment brands, Lifetime appeared in four of the five answers and Plum in none.
Who do people search for more?
Lifetime, about 84% more searches than Plum
Who does AI mention more?
Lifetime, mentioned in 4 of 5 answers, Plum in 0
Who does AI recommend more?
Lifetime, the only one of the two named
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Top kids play equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lifetime was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Plum did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Backyard Discovery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Lifetime4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gorilla Playsets4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Step23 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KidKraft3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids play equipment brands
5 answers
Asked ChatGPT
“Which kids play equipment brand should I buy?”
Asked ChatGPT
“What are the best kids play equipment brands?”
Asked ChatGPT
“What's the best kids play equipment brand for a backyard?”
Searched Google, AI Overview
“backyard play equipment”
Searched Google, AI Overview
“best play equipment”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Lifetime or Plum more popular in search?
This chart shows how often people search Google for Lifetime and Plum by name. Each line represents a brand's share of searches for all 12 kids play equipment brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lifetime, Plum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bestway | Little Tikes | Intex | Keter | Step2 | Backyard Discovery | KidKraft | Lifetime | Gorilla Playsets | Plum | Gonge | TP Toys |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.2% | 24.2% | 19.7% | 10.8% | 7.3% | 3.2% | 4.9% | 1.9% | 1.8% | 0.73% | 0.79% | 0.52% |
| Nov 2025 | 21.6% | 26.4% | 17.6% | 9.7% | 7.9% | 2.9% | 6.5% | 2.6% | 2.4% | 0.96% | 0.86% | 0.7% |
| Dec 2025 | 30.6% | 25.1% | 16.7% | 7.5% | 6.2% | 2.8% | 6.2% | 1.3% | 1.5% | 0.73% | 0.82% | 0.55% |
| Jan 2026 | 30.3% | 20.2% | 20.2% | 11.1% | 6.1% | 3.3% | 4.1% | 1.3% | 1.5% | 0.7% | 0.66% | 0.66% |
| Feb 2026 | 25.7% | 20.9% | 20.9% | 11.5% | 6.3% | 4.2% | 3.4% | 2.5% | 2.3% | 0.75% | 0.68% | 0.84% |
| Mar 2026 | 22.3% | 18.2% | 18.2% | 12.2% | 6.7% | 6.7% | 4.5% | 4.4% | 3.7% | 1.3% | 0.49% | 1.3% |
| Apr 2026 | 19.6% | 16% | 23.9% | 13.1% | 7.2% | 5.9% | 3.9% | 3.9% | 3.2% | 1.6% | 0.34% | 1.4% |
| May 2026 | 25.7% | 14.1% | 31.4% | 9.4% | 5.2% | 5.2% | 2.3% | 2.3% | 2.3% | 0.99% | 0.25% | 0.85% |
| Jun 2026 | 32.2% | 9.7% | 39.4% | 6.5% | 3.5% | 2.9% | 1.6% | 1.4% | 1.3% | 0.64% | 0.21% | 0.58% |
| Jul 2026 | 33.6% | 12.3% | 33.6% | 6.8% | 4.5% | 3% | 2% | 1.2% | 1.1% | 0.73% | 0.27% | 0.74% |
| Aug 2026 | 29.4% | 16.2% | 29.4% | 8.9% | 5.9% | 3.2% | 2.2% | 1.6% | 1.4% | 0.75% | 0.35% | 0.65% |
| Sep 2026 | 25.5% | 25.5% | 17% | 11.4% | 9.4% | 3.4% | 2.8% | 1.7% | 1.3% | 0.91% | 0.56% | 0.56% |
How has the Lifetime and Plum comparison changed over the last 12 months?
3 findings
- Lifetime was ahead of Plum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lifetime’s share of searches among kids play equipment brands worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches held steady at 10.8K.
- Across the 12 months ending September 2026, Plum’s share of searches among kids play equipment brands worldwide moved from 0.73% to 0.91%, and its estimated monthly branded searches moved from 4.1K to 5.9K.
How did search popularity change for kids play equipment brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Plum worldwide rose 43.2% over 12 measured months, from 4.1K to 5.9K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Lifetime’s and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kids play equipment brands
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