How popular isLifetime in search?
In September 2026, people searched for Lifetime by name about 34,900 times worldwide, a 20.5% decrease from the previous year. These searches made up 0.26% of all global garden storage box brand searches, placing Lifetime third out of seven brands. These are worldwide searches for English-language branded terms.
- Toomax98.6%
Keter0.8%
Lifetime0.26%
Forest Garden0.2%
Suncast0.13%
Rowlinson0.01%- Store It Out<0.01%
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Which garden storage box brands compete with Lifetime?
Share of searches by month for Toomax, Lifetime. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toomax | Keter | Lifetime | Forest Garden | Suncast | Rowlinson | Store It Out |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 98.6% | 0.65% | 0.36% | 0.2% | 0.13% | 0.01% | <0.01% |
| Nov 2025 | 99% | 0.54% | 0.2% | 0.16% | 0.09% | <0.01% | <0.01% |
| Dec 2025 | 99.2% | 0.44% | 0.12% | 0.13% | 0.09% | <0.01% | <0.01% |
| Jan 2026 | 99.2% | 0.44% | 0.15% | 0.13% | 0.07% | <0.01% | <0.01% |
| Feb 2026 | 99% | 0.54% | 0.19% | 0.16% | 0.09% | <0.01% | <0.01% |
| Mar 2026 | 98.6% | 0.8% | 0.27% | 0.2% | 0.13% | 0.01% | <0.01% |
| Apr 2026 | 98.6% | 0.8% | 0.26% | 0.16% | 0.13% | 0.01% | <0.01% |
| May 2026 | 98.3% | 0.97% | 0.33% | 0.24% | 0.16% | 0.01% | <0.01% |
| Jun 2026 | 98.4% | 0.8% | 0.33% | 0.24% | 0.16% | 0.01% | <0.01% |
| Jul 2026 | 98.5% | 0.8% | 0.33% | 0.24% | 0.16% | 0.01% | <0.01% |
| Aug 2026 | 98.5% | 0.8% | 0.32% | 0.24% | 0.13% | 0.01% | <0.01% |
| Sep 2026 | 98.6% | 0.8% | 0.26% | 0.2% | 0.13% | 0.01% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 98.6% | 9.1M | 0% | +0.1 points | |
| 2, held 2nd | 0.8% | 74K | 0% | 0 points | |
| 3, held 3rd | 0.26% | 24.1K | -18.3% | -0.1 points | |
| 4, held 4th | 0.2% | 18.1K | -18.5% | 0 points | |
| 5, held 5th | 0.13% | 12.1K | 0% | 0 points | |
| 6, held 6th | 0.01% | 1K | 0% | 0 points | |
| 7, held 7th | <0.01% | 390 | 0% | 0 points |
1.Toomax
98.6%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Keter0.8%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Lifetime0.26%
Held 3rd. 24.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
0.2%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.
5.
Suncast0.13%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.01%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 7th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Lifetime and its closest rivals
Every comparison with Lifetime
20 comparisons
- Keter vs Lifetime
- Lifetime vs Toomax
- Forest Garden vs Lifetime
- Lifetime vs Rubbermaid
- Lifetime vs Tuff Shed
- Lifetime vs Rainbow Play Systems
- Lifetime vs Suncast
- Backyard Discovery vs Lifetime
- Bestway vs Lifetime
- Intex vs Lifetime
- KidKraft vs Lifetime
- Lifetime vs Little Tikes
- Lifetime vs Step2
- Gorilla Playsets vs Lifetime
- Lifetime vs Plum
- Gonge vs Lifetime
- Lifetime vs TP Toys
- Absco vs Lifetime
- Lifetime vs Rowlinson
- Lifetime vs Store It Out
How has branded search demand for Lifetime changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lifetime worldwide fell from 43.9K to 34.9K.
- Across the 12 months ending September 2026, Lifetime’s share of searches among garden storage box brands worldwide held steady, from 0.36% to 0.26%.
How did search popularity change for garden storage box brands worldwide in September 2026?
3 changes

Estimated monthly branded searches for Keter worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.
Estimated monthly branded searches for Store It Out worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026.

Estimated monthly branded searches for Lifetime worldwide fell 27.2% over 12 measured months, from 33.1K to 24.1K in September 2026.
How are Lifetime’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Lifetime’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lifetime deck box
- lifetime playset
- lifetime shed
- lifetime storage shed
- lifetime swing set
Do you work for Lifetime? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Lifetime compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Garden storage box brands | 3rd of 7 | 0.26% | Shown above |
| Kids play equipment brands | 8th of 12 | 1.7% | Show ranking |
| Storage shed brands | 4th of 6 | 7.3% | Show ranking |
| Playset brands | 4th of 6 | 7.3% | Show ranking |

Is Lifetime your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.