Brandwave

Lifetime vs Toomax:Which is more popular?

In September 2026, Toomax had more branded searches than Lifetime among garden storage box brands worldwide. Toomax had about 9.1 million branded searches, while Lifetime had 24,100. Toomax made up 98.6% of all garden storage box brand searches we track, and Lifetime accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about garden storage box brands, Lifetime appeared in three of the four answers and Toomax in one. Lifetime was mentioned before Toomax in every answer.

Among garden storage box brands worldwide in September 2026

Who do people search for more?

Toomax, about 379 searches for every 1 for Lifetime

Toomax 9.1M searchesLifetime 24.1K searches

Who does AI mention more?

Lifetime, mentioned in 3 of 4 answers, Toomax in 1

Lifetime in 3 of 4Toomax in 1 of 4

Who does AI recommend more?

Lifetime, named ahead of Toomax in every answer

Lifetime first in 3Toomax never first

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Top garden storage box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lifetime was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Toomax was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Lifetime was listed before Toomax in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Keter1st
  2. Lifetime2nd
  3. Suncast3rd
  4. Toomax4th
  5. Forest Garden–
  6. Rowlinson–
  7. Store It Out–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Keter3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lifetime3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Suncast3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toomax1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Forest Garden0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rowlinson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Store It Out0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about garden storage box brands

4 answers

  • Asked ChatGPT

    “Which garden storage box brand should I buy?”

    1. 1Keter
    2. 2Lifetime
    3. 3Suncast

  • Asked ChatGPT

    “What are the best garden storage box brands?”

    1. 1Keter
    2. 2Suncast
    3. 3Lifetime
    4. 4Toomax

  • Asked ChatGPT

    “What's the best garden storage box brand for outdoor cushions?”

    1. 1Keter
    2. 2Lifetime
    3. 3Suncast

  • Searched Google, AI Overview

    “outdoor storage box”

    1. Searched Google, AI Overview

      “deck box for cushions”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

    Is Lifetime or Toomax more popular in search?

    This chart shows how often people search Google for Lifetime and Toomax by name. Each line represents a brand's share of searches for all seven garden storage box brands we track, month by month, from English-language searches worldwide.

    Lifetime and Toomax among garden storage box brands worldwide, by month

    Share of searches by month for Toomax, Lifetime. The figures are in the table below the chart.

    View monthly share of searches table
    MonthToomaxKeterLifetimeForest GardenSuncastRowlinsonStore It Out
    Oct 202598.6%0.65%0.36%0.2%0.13%0.01%<0.01%
    Nov 202599%0.54%0.2%0.16%0.09%<0.01%<0.01%
    Dec 202599.2%0.44%0.12%0.13%0.09%<0.01%<0.01%
    Jan 202699.2%0.44%0.15%0.13%0.07%<0.01%<0.01%
    Feb 202699%0.54%0.19%0.16%0.09%<0.01%<0.01%
    Mar 202698.6%0.8%0.27%0.2%0.13%0.01%<0.01%
    Apr 202698.6%0.8%0.26%0.16%0.13%0.01%<0.01%
    May 202698.3%0.97%0.33%0.24%0.16%0.01%<0.01%
    Jun 202698.4%0.8%0.33%0.24%0.16%0.01%<0.01%
    Jul 202698.5%0.8%0.33%0.24%0.16%0.01%<0.01%
    Aug 202698.5%0.8%0.32%0.24%0.13%0.01%<0.01%
    Sep 202698.6%0.8%0.26%0.2%0.13%0.01%<0.01%

    How has the Lifetime and Toomax comparison changed over the last 12 months?

    3 findings
    • Toomax was ahead of Lifetime in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Lifetime’s share of searches among garden storage box brands worldwide moved from 0.36% to 0.26%, and its estimated monthly branded searches moved from 33.1K to 24.1K.
    • Across the 12 months ending September 2026, Toomax’s share of searches among garden storage box brands worldwide held steady at 98.6%, and its estimated monthly branded searches held steady at 9.1M.

    How did search popularity change for garden storage box brands worldwide in September 2026?

    1 change

    1. Estimated monthly branded searches for Lifetime worldwide fell 27.2% over 12 measured months, from 33.1K to 24.1K in September 2026.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Lifetime’s and Toomax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Lifetime

    3 branded search terms

    • lifetime deck box
    • lifetime shed
    • lifetime storage shed

    Toomax

    1 branded search term

    • toomax

    How the Brand Demand Index is measured

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