Gorilla Playsets vs Lifetime:Which is more popular?
In September 2026, Lifetime had more branded searches than Gorilla Playsets among kids play equipment brands worldwide. Lifetime had about 10,800 branded searches, while Gorilla Playsets had 8,100. Lifetime made up 1.7% of all kids play equipment brand searches we track, and Gorilla Playsets accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about kids play equipment brands, Gorilla Playsets and Lifetime each appeared in four of the five answers. Gorilla Playsets was mentioned before Lifetime in every answer.
Who do people search for more?
Lifetime, about 33% more searches than Gorilla Playsets
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Gorilla Playsets, named ahead of Lifetime in every answer
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Top kids play equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gorilla Playsets and Lifetime were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gorilla Playsets was listed before Lifetime in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Backyard Discovery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Lifetime4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gorilla Playsets4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Step23 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KidKraft3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids play equipment brands
5 answers
Asked ChatGPT
“Which kids play equipment brand should I buy?”
Asked ChatGPT
“What are the best kids play equipment brands?”
Asked ChatGPT
“What's the best kids play equipment brand for a backyard?”
Searched Google, AI Overview
“backyard play equipment”
Searched Google, AI Overview
“best play equipment”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gorilla Playsets or Lifetime more popular in search?
This chart shows how often people search Google for Gorilla Playsets and Lifetime by name. Each line represents a brand's share of searches for all 12 kids play equipment brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lifetime, Gorilla Playsets. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bestway | Little Tikes | Intex | Keter | Step2 | Backyard Discovery | KidKraft | Lifetime | Gorilla Playsets | Plum | Gonge | TP Toys |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.2% | 24.2% | 19.7% | 10.8% | 7.3% | 3.2% | 4.9% | 1.9% | 1.8% | 0.73% | 0.79% | 0.52% |
| Nov 2025 | 21.6% | 26.4% | 17.6% | 9.7% | 7.9% | 2.9% | 6.5% | 2.6% | 2.4% | 0.96% | 0.86% | 0.7% |
| Dec 2025 | 30.6% | 25.1% | 16.7% | 7.5% | 6.2% | 2.8% | 6.2% | 1.3% | 1.5% | 0.73% | 0.82% | 0.55% |
| Jan 2026 | 30.3% | 20.2% | 20.2% | 11.1% | 6.1% | 3.3% | 4.1% | 1.3% | 1.5% | 0.7% | 0.66% | 0.66% |
| Feb 2026 | 25.7% | 20.9% | 20.9% | 11.5% | 6.3% | 4.2% | 3.4% | 2.5% | 2.3% | 0.75% | 0.68% | 0.84% |
| Mar 2026 | 22.3% | 18.2% | 18.2% | 12.2% | 6.7% | 6.7% | 4.5% | 4.4% | 3.7% | 1.3% | 0.49% | 1.3% |
| Apr 2026 | 19.6% | 16% | 23.9% | 13.1% | 7.2% | 5.9% | 3.9% | 3.9% | 3.2% | 1.6% | 0.34% | 1.4% |
| May 2026 | 25.7% | 14.1% | 31.4% | 9.4% | 5.2% | 5.2% | 2.3% | 2.3% | 2.3% | 0.99% | 0.25% | 0.85% |
| Jun 2026 | 32.2% | 9.7% | 39.4% | 6.5% | 3.5% | 2.9% | 1.6% | 1.4% | 1.3% | 0.64% | 0.21% | 0.58% |
| Jul 2026 | 33.6% | 12.3% | 33.6% | 6.8% | 4.5% | 3% | 2% | 1.2% | 1.1% | 0.73% | 0.27% | 0.74% |
| Aug 2026 | 29.4% | 16.2% | 29.4% | 8.9% | 5.9% | 3.2% | 2.2% | 1.6% | 1.4% | 0.75% | 0.35% | 0.65% |
| Sep 2026 | 25.5% | 25.5% | 17% | 11.4% | 9.4% | 3.4% | 2.8% | 1.7% | 1.3% | 0.91% | 0.56% | 0.56% |
How has the Gorilla Playsets and Lifetime comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Gorilla Playsets took it in December 2025, Lifetime took it in February 2026, Gorilla Playsets took it in May 2026, Lifetime took it in June 2026.
- Across the 12 months ending September 2026, Gorilla Playsets’ share of searches among kids play equipment brands worldwide moved from 1.8% to 1.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Lifetime’s share of searches among kids play equipment brands worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches held steady at 10.8K.
How did search popularity change for kids play equipment brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Gorilla Playsets worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gorilla Playsets’ and Lifetime’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gorilla Playsets
1 branded search term
- gorilla playsets
Lifetime
2 branded search terms
- lifetime playset
- lifetime swing set
Other head-to-heads among kids play equipment brands
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