Brandwave

Absco vs Lifetime:Which is more popular?

In September 2026, Lifetime had more branded searches than Absco among storage shed brands worldwide. Lifetime had about 18,100 branded searches, while Absco had 2,900. Lifetime made up 7.3% of all storage shed brand searches we track, and Absco accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about storage shed brands, Lifetime appeared in three of the five answers and Absco in none.

Among storage shed brands worldwide in September 2026

Who do people search for more?

Lifetime, about 6 searches for every 1 for Absco

Lifetime 18.1K searchesAbsco 2.9K searches

Who does AI mention more?

Lifetime, mentioned in 3 of 5 answers, Absco in 0

Lifetime in 3 of 5Absco in 0 of 5

Who does AI recommend more?

Lifetime, the only one of the two named

Lifetime first in 3Absco never named

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Top storage shed brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lifetime was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Absco did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Suncast1st
  2. Lifetime2nd
  3. Rubbermaid3rd
  4. Keter4th
  5. Tuff Shed5th
  6. Absco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Suncast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tuff Shed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lifetime3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Absco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about storage shed brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Absco or Lifetime more popular in search?

This chart shows how often people search Google for Absco and Lifetime by name. Each line represents a brand's share of searches for all six storage shed brands we track, month by month, from English-language searches worldwide.

Absco and Lifetime among storage shed brands worldwide, by month

Share of searches by month for Lifetime, Absco. The figures are in the table below the chart.

View monthly share of searches table
MonthTuff ShedKeterRubbermaidLifetimeSuncastAbsco
Oct 202535.7%23.9%23.9%10.7%4.8%1.1%
Nov 202537.3%25%25%7.5%4.1%1.2%
Dec 202535.9%24%29.3%4.8%4.8%1.2%
Jan 202637.9%25.3%25.3%6.2%4.1%1.2%
Feb 202635%28.6%23.4%7%4.7%1.4%
Mar 202636.6%30.1%20.1%7.4%4.9%0.96%
Apr 202633.5%33.5%18.4%8.2%5.5%0.88%
May 202633.5%33.5%18.4%8.3%5.5%0.73%
Jun 202632.5%32.5%17.8%9.7%6.5%0.86%
Jul 202635.7%29.2%19.5%8.8%5.8%0.95%
Aug 202634.6%28.3%23.1%8.5%4.6%0.92%
Sep 202636.6%29.9%20%7.3%4.9%1.2%

How has the Absco and Lifetime comparison changed over the last 12 months?

3 findings
  • Lifetime was ahead of Absco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Absco’s share of searches among storage shed brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches held steady at 2.9K.
  • Across the 12 months ending September 2026, Lifetime’s share of searches among storage shed brands worldwide moved from 10.7% to 7.3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for storage shed brands worldwide in September 2026?

1 change
  1. In September 2026, Lifetime lost share of searches among storage shed brands worldwide, from 8.5% to 7.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Absco’s and Lifetime’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Absco

1 branded search term

  • absco

Lifetime

1 branded search term

  • lifetime shed

How the Brand Demand Index is measured

Other head-to-heads among storage shed brands

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