Brandwave

Keter vs Lifetime:Which is more popular?

In September 2026, Keter had more branded searches than Lifetime among garden storage box brands worldwide. Keter had about 74,000 branded searches, while Lifetime had 24,100. Keter made up 0.8% of all garden storage box brand searches we track, and Lifetime accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about garden storage box brands, Keter and Lifetime each appeared in three of the four answers. Keter was mentioned before Lifetime in every answer.

Among garden storage box brands worldwide in September 2026

Who do people search for more?

Keter, about 3 searches for every 1 for Lifetime

Keter 74K searchesLifetime 24.1K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Keter in 3 of 4Lifetime in 3 of 4

Who does AI recommend more?

Keter, named ahead of Lifetime in every answer

Keter first in 3Lifetime never first

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Top garden storage box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Keter and Lifetime were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Keter was listed before Lifetime in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Keter1st
  2. Lifetime2nd
  3. Suncast3rd
  4. Toomax4th
  5. Forest Garden–
  6. Rowlinson–
  7. Store It Out–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Keter3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lifetime3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Suncast3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toomax1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Forest Garden0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rowlinson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Store It Out0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about garden storage box brands

4 answers

  • Asked ChatGPT

    “Which garden storage box brand should I buy?”

    1. 1Keter
    2. 2Lifetime
    3. 3Suncast

  • Asked ChatGPT

    “What are the best garden storage box brands?”

    1. 1Keter
    2. 2Suncast
    3. 3Lifetime
    4. 4Toomax

  • Asked ChatGPT

    “What's the best garden storage box brand for outdoor cushions?”

    1. 1Keter
    2. 2Lifetime
    3. 3Suncast

  • Searched Google, AI Overview

    “outdoor storage box”

    1. Searched Google, AI Overview

      “deck box for cushions”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

    Is Keter or Lifetime more popular in search?

    This chart shows how often people search Google for Keter and Lifetime by name. Each line represents a brand's share of searches for all seven garden storage box brands we track, month by month, from English-language searches worldwide.

    Keter and Lifetime among garden storage box brands worldwide, by month

    Share of searches by month for Keter, Lifetime. The figures are in the table below the chart.

    View monthly share of searches table
    MonthToomaxKeterLifetimeForest GardenSuncastRowlinsonStore It Out
    Oct 202598.6%0.65%0.36%0.2%0.13%0.01%<0.01%
    Nov 202599%0.54%0.2%0.16%0.09%<0.01%<0.01%
    Dec 202599.2%0.44%0.12%0.13%0.09%<0.01%<0.01%
    Jan 202699.2%0.44%0.15%0.13%0.07%<0.01%<0.01%
    Feb 202699%0.54%0.19%0.16%0.09%<0.01%<0.01%
    Mar 202698.6%0.8%0.27%0.2%0.13%0.01%<0.01%
    Apr 202698.6%0.8%0.26%0.16%0.13%0.01%<0.01%
    May 202698.3%0.97%0.33%0.24%0.16%0.01%<0.01%
    Jun 202698.4%0.8%0.33%0.24%0.16%0.01%<0.01%
    Jul 202698.5%0.8%0.33%0.24%0.16%0.01%<0.01%
    Aug 202698.5%0.8%0.32%0.24%0.13%0.01%<0.01%
    Sep 202698.6%0.8%0.26%0.2%0.13%0.01%<0.01%

    How has the Keter and Lifetime comparison changed over the last 12 months?

    3 findings
    • Keter was ahead of Lifetime in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Keter’s share of searches among garden storage box brands worldwide moved from 0.65% to 0.8%, and its estimated monthly branded searches moved from 60.5K to 74K.
    • Across the 12 months ending September 2026, Lifetime’s share of searches among garden storage box brands worldwide moved from 0.36% to 0.26%, and its estimated monthly branded searches moved from 33.1K to 24.1K.

    How did search popularity change for garden storage box brands worldwide in September 2026?

    2 changes

    1. Estimated monthly branded searches for Keter worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

    2. Estimated monthly branded searches for Lifetime worldwide fell 27.2% over 12 measured months, from 33.1K to 24.1K in September 2026.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Keter’s and Lifetime’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Keter

    1 branded search term

    • keter

    Lifetime

    3 branded search terms

    • lifetime deck box
    • lifetime shed
    • lifetime storage shed

    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

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