How popular isBackyard Discovery?
In September 2026, people searched for Backyard Discovery by name about 22,200 times worldwide, a 22.7% increase from the previous year. These searches made up 3.4% of all global kids play equipment brand searches, placing Backyard Discovery sixth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about kids play equipment brands, Backyard Discovery appeared in all answers and was the most recommended of the 12.
Backyard Discovery is the sixth most searched of 12 competitors and the most recommended in AI answers.
BestwayShare of searches 25.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Little TikesShare of searches 25.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
IntexShare of searches 17%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KeterShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Backyard DiscoveryShare of searches 3.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top kids play equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Backyard Discovery appeared in all five answers. Backyard Discovery is the most recommended of the 12.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Backyard Discovery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lifetime4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gorilla Playsets4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Step23 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KidKraft3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids play equipment brands
5 answers
Asked ChatGPT
“Which kids play equipment brand should I buy?”
Asked ChatGPT
“What are the best kids play equipment brands?”
Asked ChatGPT
“What's the best kids play equipment brand for a backyard?”
Searched Google, AI Overview
“backyard play equipment”
Searched Google, AI Overview
“best play equipment”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which kids play equipment brands compete with Backyard Discovery?
Share of searches by month for Bestway, Little Tikes, Intex, Keter, Step2, Backyard Discovery, KidKraft. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bestway | Little Tikes | Intex | Keter | Step2 | Backyard Discovery | KidKraft | Lifetime | Gorilla Playsets | Plum | Gonge | TP Toys |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.2% | 24.2% | 19.7% | 10.8% | 7.3% | 3.2% | 4.9% | 1.9% | 1.8% | 0.73% | 0.79% | 0.52% |
| Nov 2025 | 21.6% | 26.4% | 17.6% | 9.7% | 7.9% | 2.9% | 6.5% | 2.6% | 2.4% | 0.96% | 0.86% | 0.7% |
| Dec 2025 | 30.6% | 25.1% | 16.7% | 7.5% | 6.2% | 2.8% | 6.2% | 1.3% | 1.5% | 0.73% | 0.82% | 0.55% |
| Jan 2026 | 30.3% | 20.2% | 20.2% | 11.1% | 6.1% | 3.3% | 4.1% | 1.3% | 1.5% | 0.7% | 0.66% | 0.66% |
| Feb 2026 | 25.7% | 20.9% | 20.9% | 11.5% | 6.3% | 4.2% | 3.4% | 2.5% | 2.3% | 0.75% | 0.68% | 0.84% |
| Mar 2026 | 22.3% | 18.2% | 18.2% | 12.2% | 6.7% | 6.7% | 4.5% | 4.4% | 3.7% | 1.3% | 0.49% | 1.3% |
| Apr 2026 | 19.6% | 16% | 23.9% | 13.1% | 7.2% | 5.9% | 3.9% | 3.9% | 3.2% | 1.6% | 0.34% | 1.4% |
| May 2026 | 25.7% | 14.1% | 31.4% | 9.4% | 5.2% | 5.2% | 2.3% | 2.3% | 2.3% | 0.99% | 0.25% | 0.85% |
| Jun 2026 | 32.2% | 9.7% | 39.4% | 6.5% | 3.5% | 2.9% | 1.6% | 1.4% | 1.3% | 0.64% | 0.21% | 0.58% |
| Jul 2026 | 33.6% | 12.3% | 33.6% | 6.8% | 4.5% | 3% | 2% | 1.2% | 1.1% | 0.73% | 0.27% | 0.74% |
| Aug 2026 | 29.4% | 16.2% | 29.4% | 8.9% | 5.9% | 3.2% | 2.2% | 1.6% | 1.4% | 0.75% | 0.35% | 0.65% |
| Sep 2026 | 25.5% | 25.5% | 17% | 11.4% | 9.4% | 3.4% | 2.8% | 1.7% | 1.3% | 0.91% | 0.56% | 0.56% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.5% | 165K | -32.9% | -3.9 points | |
| 2, moved from 3rd to 2nd | 25.5% | 165K | +22.2% | +9.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 17% | 110K | -55.3% | -12.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.4% | 74K | 0% | +2.6 points | |
| 5, held 5th | 9.4% | 60.5K | +22.2% | +3.4 points | |
| 6, held 6th | 3.4% | 22.2K | -18.1% | +0.2 points | |
| 7, held 7th | 2.8% | 18.1K | 0% | +0.6 points | |
| 8, held 8th | 1.7% | 10.8K | -18.2% | +0.1 points | |
| 9, held 9th | 1.3% | 8.1K | -33.1% | -0.2 points | |
| 10, held 10th | 0.91% | 5.9K | -6.5% | +0.2 points | |
| 11, moved from 12th to 11th | 0.56% | 3.6K | +24.1% | +0.2 pointsmoved from 12th to 11th | |
| 12, moved from 11th to 12th | 0.56% | 3.6K | -33.3% | -0.1 pointsmoved from 11th to 12th |
1.
Bestway25.5%
Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share -3.9 points.
25.5%
Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +9.4 points.
3.
Intex17%
Moved from 2nd to 3rd. 110K estimated branded searches, -55.3% vs prior month. Share -12.4 points.
4.
Keter11.4%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +2.6 points.
5.
Step29.4%
Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.4 points.
3.4%
Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.2 points.
7.
KidKraft2.8%
Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
8.
Lifetime1.7%
Held 8th. 10.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
1.3%
Held 9th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.
10.Plum
0.91%
Held 10th. 5.9K estimated branded searches, -6.5% vs prior month. Share +0.2 points.
11.
Gonge0.56%
Moved from 12th to 11th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.
12.
TP Toys0.56%
Moved from 11th to 12th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.1 points.
Compare popularity between Backyard Discovery and its closest rivals
Every comparison with Backyard Discovery
32 comparisons
- Backyard Discovery vs Kettler
- Backyard Discovery vs POLYWOOD
- Backyard Discovery vs Sportspower
- Backyard Discovery vs Bestway
- Backyard Discovery vs Intex
- Backyard Discovery vs Keter
- Backyard Discovery vs Little Tikes
- Backyard Discovery vs Step2
- Backyard Discovery vs PURPLE LEAF
- Backyard Discovery vs KidKraft
- Backyard Discovery vs Vegepod
- Backyard Discovery vs Rainbow Play Systems
- Backyard Discovery vs Lifetime
- Backyard Discovery vs Charles Bentley
- Backyard Discovery vs Gorilla Playsets
- Backyard Discovery vs Fatmoose
- Backyard Discovery vs Plum
- Backyard Discovery vs Chad Valley
- Backyard Discovery vs Halls
- Backyard Discovery vs Palram
- Backyard Discovery vs Gonge
- Backyard Discovery vs TP Toys
- Alexander Rose vs Backyard Discovery
- Backyard Discovery vs Royalcraft
- Backyard Discovery vs LG Outdoor
- Backyard Discovery vs Rowlinson
- Backyard Discovery vs Cambridge Casual
- Backyard Discovery vs Juliana
- Backyard Discovery vs Vitavia
- Backyard Discovery vs Exaco
- Backyard Discovery vs Eden
- Backyard Discovery vs Rion
How has branded search demand for Backyard Discovery changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Backyard Discovery worldwide rose from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Backyard Discovery’s share of searches among kids play equipment brands worldwide peaked at 6.7% in March 2026 and was lowest at 2.8% in December 2025.
- Across the 12 months ending September 2026, Backyard Discovery rose from 7th to 6th among kids play equipment brands worldwide.
How did search popularity change for kids play equipment brands worldwide in September 2026?
6 changes
In September 2026, Little Tikes overtook Intex to rank 2nd among kids play equipment brands worldwide, with 25.5% of the searches.
In September 2026, Step2 gained share of searches among kids play equipment brands worldwide, from 5.9% to 9.4%.
In September 2026, Keter gained share of searches among kids play equipment brands worldwide, from 8.9% to 11.4%.
In September 2026, KidKraft gained share of searches among kids play equipment brands worldwide, from 2.2% to 2.8%.
In September 2026, Intex lost share of searches among kids play equipment brands worldwide, from 29.4% to 17%.
In September 2026, Bestway lost share of searches among kids play equipment brands worldwide, from 29.4% to 25.5%.
How are Backyard Discovery’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Backyard Discovery’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- backyard discovery
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Where does Backyard Discovery compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Kids play equipment brands | 6th of 12 | 3.4% | Shown above |
| Playset brands | 2nd of 6 | 9% | Show ranking |
| Swings | 3rd of 6 | 9.5% | Show ranking |
| Climbing frames | 2nd of 6 | 10.9% | Show ranking |
| Garden swing brands | 3rd of 10 | 13.8% | Show ranking |
| Greenhouse brands | 1st of 9 | 42.8% | Show ranking |
Is Backyard Discovery your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.