Backyard Discovery vs Chad Valley:Which is searched more?
In August 2026, Backyard Discovery had more branded searches than Chad Valley among swings worldwide. Backyard Discovery was estimated to have 27.1K branded searches compared to Chad Valley’s 8.8K, and held a 12.7% Share of Search versus Chad Valley’s 4.1%. These are worldwide searches for English-language branded terms.
Follow Backyard Discovery vs Chad Valley and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Backyard Discovery or Chad Valley?
Compare the swings shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Backyard Discovery, Chad Valley. The figures are in the table below the chart.
View monthly share of search table
| Month | Backyard Discovery | Chad Valley |
|---|---|---|
| Oct 2025 | 8.7% | 4.2% |
| Nov 2025 | 7.4% | 5.4% |
| Dec 2025 | 7.2% | 5.2% |
| Jan 2026 | 9.5% | 3.8% |
| Feb 2026 | 10.1% | 3.3% |
| Mar 2026 | 19.9% | 2.9% |
| Apr 2026 | 19.4% | 3.4% |
| May 2026 | 20.7% | 3% |
| Jun 2026 | 17% | 3% |
| Jul 2026 | 14.3% | 3.8% |
| Aug 2026 | 12.7% | 4.1% |
| Sep 2026 | — | — |
How has the Backyard Discovery and Chad Valley comparison changed over the last 12 months?
3 findings
- Backyard Discovery was ahead of Chad Valley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Backyard Discovery’s estimated Share of Search among swings worldwide moved from 8.7% to 12.7%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
- Across the 11 months ending August 2026, Chad Valley’s estimated Share of Search among swings worldwide moved from 4.2% to 4.1%, and its estimated monthly branded searches held steady at 8.8K.
How did search popularity change for swings worldwide in August 2026?
2 changes
In August 2026, Backyard Discovery lost estimated Share of Search among swings worldwide, from 14.3% to 12.7%.
Chad Valley’s estimated Share of Search among swings worldwide has gained ground for 3 months in a row, from 3% to 4.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Backyard Discovery’s and Chad Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Backyard Discovery
1 branded search term
- backyard discovery
Chad Valley
2 branded search terms
- chad valley
- chadvalley
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.